Web Marketing Strategies for Artists, Musicians and Other Creative Entrepreneurs

by Jayne Burch on Oct 16, 2010

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http://marketingmonsoon.com "Art Meets Business Meets Internet:4 Unbreakable Rules of Internet Marketing for Creative Entrepreneurs"

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Web Marketing Strategies for Artists, Musicians and Other Creative Entrepreneurs — Presentation Transcript

Art Meets Business Meets Internetby Jayne Burch

What Do You Want?
What is the result you seek with marketing your creative business online?
___________________________________________________________________________________________________________________

Art Meets Business Meets Internet
The similarities/differences between offline and online marketing
4 “Unbreakable” Rules of Web Marketing
4 Strategies you must use to get what you want from your online marketing efforts

My Story
Long ago and far away…

Psychotherapist
Coach
Musician
WebBizDiva
Web Marketing Strategist

The Biggest Mistake…
Equating Marketing online with putting up a website
Consider this:
More people getting buying advice online
500 Million plus ACTIVE Facebook users
25% of all music industry revenues are now online
30 Million hours of Video watched Daily on YouTube

Four Unbreakable Rules
Know Who and Where
Know What They Want
Give Them What THEY want
Systematize
#1: Know WHO they (the people you want to attract) are and where they hang out ONLINE
Who are your biggest fans?
Gender
Income
Interests
Activities
Profession
Characteristics
How does knowing “who” help you to know “where” to find them online?

Where do your customers hang out offline
Where do your customers hang out online?
Art shows
Galleries
Coffee shops
Around Artsy Friends
________________________________________________________________
Facebook
LinkedIn
Twitter
ImageKind
Etsy
MusicForte
Yelp
Flickr
Offline and Online Business

Four Unbreakable Rules
Know Who and Where
Know What They Want
Give Them What THEY want
Systematize
Creating your art is all about you
Selling your art is all about them
Know what they want to feel
Know what they want to experience
Know their preferences
Know the language they use to describe what they want

Four Unbreakable Rules
Know Who and Where
Know What They Want
Give Them What THEY want
Systematize
Give them want THEY want not what you THINK they want
Interact
Make it easy to make requests
Ask what they like best, want more of, etc.

Four Unbreakable Rules
Know Who and Where
Know What They Want
Give Them What THEY want
Systematize
The Internet can be a time drain or a time saver
Set up a “lead” (prospective customer) capture system
Create an email list
Automate your follow up
Be strategic about what you do online – separate personal and profession internet activities

Online Business Goals:

4 Strategies to for Making Money Online

Summary: To Successfully Grow Your Creative Business Online:
Follow the Unbreakable Rules
Know Who and Where
Know What they Want
Give them What they Want
Systematize
Be Strategic
Find your Market and the Keyword Phrases they Use
Get in the Way – Build a Keyword-Rich Web Presence
Build a Loyal Following (and an email list)
Monetize with Digital Products

Resources:
“Constant Content: 7 Steps to Publishing Online and Offline to Grow Your Business”
http://tinyurl.com/23rxhg8
“Continuous Clients and Cash Self-Study Course”
Learn how to set up a Lead Generation System to easily and effortlessly attract and engage your ideal customer.
How to conduct Keyword Research
Set up a completely optimized website in less than 24 hours
http://tinyurl.com/23rxhg8

Resources
Web Strategy Session
A one-on-one web presence evaluation and strategy planning session
Scope of work for a lead generation system
Recommendations for upgrading your current website and/or social media strategy
http://tinyurl.com/23rxhg8

Jayne Burch
www.MarketingMonsoon.com
jayne@marketingmonsoon.com
866-378-5353
Questions?

Web Marketing Strategies for Artists, Musicians and Other Creative Entrepreneurs

by Jayne Burch on Oct 16, 2010

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Web Marketing Strategies for Artists, Musicians and Other Creative Entrepreneurs — Presentation Transcript