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Research- Nokia OviStore
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Research- Nokia OviStore

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Transcript

  • 1.
    • Business Opportunities
    • Ovi Store
  • 2. It’s all about the apps in the store, for people. Not platforms. Not runtimes. Not technologies.
  • 3. Nokia simplifies the offering. Web apps Native apps Nokia radically focuses its development offering, greatly simplifying life for developers and increasing investment in strategic technology. Java apps Java apps
  • 4. Marketing the full experience Device + Tools + Apps + Channel. Not individual parts like device platforms, APIs or runtimes. Radically simpler offering Only apps. Native apps, Web apps and Java apps. Not S60 apps, Maemo apps, S60 widgets, W3C widgets, web apps, Ovi Apps, homescreen widgets. etc Quality over quantity Nokia engages and promotes a certain % of apps that are locally most relevant and offer best UX. The Nokia approach
  • 5. Phones (Series 40) Basic devices for the masses. Devices, clarified . Smartphones (Symbian) Democratizing the smartphone. Computers (Maemo + MeeGo) Leading the evolution of mobile computing Develop Java apps Develop Native Apps (Qt) Develop Web Apps (WRT+Ovi) Develop Web Apps (WRT+Ovi) Develop Native Apps (Qt)
  • 6.
    • Where You Discover What’s New
    Ovi Store Overview
    • Easiest way for consumers to discover the latest applications, games & more on Nokia devices
    • Personal and highly relevant local content readily available
    • Global audience for content providers to effectively monetize their assets
  • 7. Ovi Store is Truly Global Ovi Store has active users in 180+ countries
  • 8.
      • As of May 24, 2010
    Consumer Response & Key Metrics
    • 1.7 million downloads per day with more than 75% of downloads being apps
    • More partners reaching the 1 Million Download Per App/Game milestone
      • Latest include Polarbit, Nimbuzz, and Shazam
    • 90% of visitors use their local language
      • 30 language variations are supported
    • Top performing devices are touch devices
    • Over 60% of daily visitors are repeat visitors
    • Average download activity is increasing
      • Currently 12 content items per person
  • 9.
    • Apps, Games & More
    Ovi Store Success stories
    • Shazam
    • “ Since Shazam launched its Symbian app on the Ovi Store in August 2009, it has been downloaded by more than 1 million users in over 200 countries across 40 different devices .”
    • Randal Pinto , Shazam
    • Offscreen
    • “ Nine months ago, almost nobody knew about us, but now we have about 25 million downloads .”
    • Harri Myllynen, Offscreen Technologies
    • Digital Chocolate
    • “ Digital Chocolate games have been downloaded 4 million times from Ovi Store.”
    • Trip Hawkins, Digital Chocolate
    • Nimbuzz
    • “ Nimbuzz has surpassed 1 million downloads on Nokia’s Ovi Store .”
    • Nimbuzz
  • 10. Case study - Absolute Radio app Nokia app launched Q 1 2010 Source: http://onegoldensquare.com/stats/
  • 11. Wide Range of Devices Supported * Desktop experience is browse only and does not support side loading Experience S60 Desktop* Series 40 PC Example devices Web browser All S60 3.2 Some S60 3.1 N96 S60 5.0 and later Nokia 5800, N97 Web Runtime widget / Flash Web Runtime widget with touch support Various Nokia 5220 Nokia 6300 Java client Mobile Web browser Supported devices Platform Mobile web browser All S60 3.0+ products with XHTML-MP browser Various Maemo 5 Nokia N900 Mobile Web browser Maemo All Series 40 QVGA products with XHTML-MP browser S40 6.2, 7.x, 8.1 and 9.1 with QVGA and HVGA
  • 12. Ovi Store for Qt Apps
    • Today publishers can distribute free and paid apps via Ovi Store for Nokia N900 and Nokia N8, because Qt is pre-installed to the device
    • Qt Smart Installer
      • Developers must bundle Smart Installer SIS with their SIS file
      • Smart Installer checks if Qt is present in the device, and which version. If updates are required, Smart Installer fetches the proper libraries.
      • Will support Symbian 5.0, 3.2 and 3.1 devices
      • In future, smart installer will be needed for N8 (when Qt4.7 comes out)
  • 13. Publish to OVI Publishers obtain 70%* of net revenue, trackable via daily reports. * Disclaimer: 70% of net revenue after payment-method costs (operator or credit card), deductions for returns, bad debt, and any applicable taxes.
  • 14. Ovi Store Overview Of Content Metadata
    • Descriptive text or graphics are included in a content item or file. A content item contains one set of metadata, which can be used by several files
    • Channel metadata also includes category, price point, allowed billing methods, icons, images, banners and help/support content
    • Content descriptions can have translations for multiple markets (optional)
    • We recommend content partners fill-in optional metadata especially targeted to promote content in “Spotlight”
  • 15.
    • Learn more here: www.businessintelligenze.com
    • BusinessIntelligenze M is a Mobile Strategy and Consulting Company. Our Customers are Companies that realize importance of Mobile & their products run or sell on Mobile.
    • We will offer services and solutions to Clients in diverse set of industries which includes mobile and telecom, media, high-tech, Retail and Financial services.
    Let us help you
  • 16. Example of MKT promo
  • 17. Thank you
  • 18. [email_address] DBS India, 1 st Floor, World Trade Towers, Barakhamba Lane, New Delhi 110001 6225 S. Mojave Rd. Suite B Las Vegas, NV 89120, USA. T: +1 408 459 0657
  • 19.
      • Backup Slides
  • 20. Ovi Store Content Provider Overview
    • Revenue opportunities
      • Market-by-market distribution to hundreds of millions of devices worldwide
      • Publisher revenue share is 70%* of customer price
      • Publishers choose price category
    • Mobile billing options will vary by location
      • Credit card
      • Premium SMS
      • Integrated with Operator
    • Global Marketing Options
      • Relevant placement with global and regional marketing of content
      • Possibility for special promotions and merchandising
      • Co-promotion with partners and launch activity participation
    • Ovi Store offers self-service content publishing
      • Simple registration and easy-to-use tool
    © 2009 Nokia
      • * For credit card: Less applicable taxes.
      • *For mobile billing: Less applicable taxes and fixed billing charges
  • 21. Ovi Store Publishing: Getting Started
    • To publish content on Ovi Store, register at http:// publish.ovi.com . Registration validation normally takes 48 hours or less
    • Once a company and authorized users are registered, the publishing process can start immediately
    • Ovi Store offers a self-service content intake portal
    • All content is reviewed by QA
    • Published content is available for download and consumption on Nokia devices worldwide
  • 22. Benefits of Publishing to Ovi Store
      • A ccess to hundreds of millions of Nokia users worldwide
      • Monetize apps and content with Nokia-provided billing
      • Speed to market using the self-serve publishing tool
      • Easy for publishers to get content in market with swift content validations and quality assurance procedures
      • Daily reporting of sales & usage