MAIA Market Positioning, Branding & Media

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    MAIA Market Positioning, Branding & Media - Presentation Transcript

    1.  
    2. 1KEY BI Market
    3. BI Market
    4. Market Size Indian Potential Market over Rs.1200 Crore - USD 300 Million Alok Shende, Director - ICT Practice, Frost & Sullivan said, " The BI market is projected to be $70 million in 2007 from $47.4 million in 2005. D&B Counts for MAIA as on 3rd November, 2006 100Cr Turnover and 100PC's City Number of Companies Mumbai 2,049 New Delhi 1,436 Chennai 886 Bangalore 862 Kolkata 592 Hyderabad 487 Total 6,312
    5.  
    6. Gartner Survey of 1,400 CIOs 1,400 CIOs in more than 30 countries representing $90B+ in IT Spending
      • Average BI budget will increase by 4.8%
      • InformationWeek article on BI Spending
      • 77% of respondents
        • Less than a quarter of workers use BI software today
        • Only 8% report more than half of employees use BI software
        • But, 38% say more than half of their employee’s will use BI software in two years
      Gartner: “Business Intelligence will surpass security as their [CIOs] top technology priority this year.” http://www.gartner.com/press_releases/asset_143678_11.html http://www.informationweek.com/showArticle.jhtml;jsessionid=IFNUVEI1VUFNYQSNDBOCKH0CJUMEKJVN?articleID=181500685
    7. CIOs Are Investing in Technologies That Support Enterprise Competitiveness Business Intelligence 1 1 + 4.8% Enterprise Applications (ERP, Supply Chain, CRM, etc.) 2 * + 4.5% Servers and Storage Technologies (Virtualisation) 3 9 + 3.9% Legacy Application Modernisation 4 10 + 3.6% Security Technologies 5 2 + 3.4% Networking and Voice and Data Communications (VoIP) 6 8 + 3.2% Service-Oriented Applications and Architecture 7 7 + 3.2% Technical Infrastructure Management and Development 8 12 + 3.0% Document Management 9 * + 2.9% Customer Sales and Service Technologies 10 5 + 2.5% To what extent will your investment in each of the following technologies change in 2007? Ranking *New question for 2007 Spending Increase 2007 CIO Technology Priorities Source: Gartner EXP CIO Survey (2007) 2007 2006
    8. BI Decision-Makers
    9. BI Pitfalls to Watch
    10. Who Owns BI?
    11. 1KEY Positioning
    12.  
    13.  
      • Everybody
      • claims
      • affordability
      • MAIA can
      • prove it
      • Affordability
      • doesn't sound
      • glamorous, it
      • has major
      • implications
    14. Mercedes at the cost of Maruti
    15. MAIA BI products co-exist & live in with the current leaders in BI space due to the lowest TCO which we have proved it
    16. Pidilite have used all version of B.O. from 4.x, 5.x, 6.x (intermediate) and now using B.O.XI Rel. 2 Pidilite is using 1KEY at Operational BI reporting. We have more than 1200+ user empowered with BI reporting.
    17. Business Intelligence For Everyone Specialized BI Tools BI for Everyone
    18. Why Not Enterprise-wide BI/PM? What are the biggest challenges in expanding the use of BI/ PM in your company? (multiple responses allowed)
    19. Partner Opportunity New Economics Encourage Widespread Deployment
    20. 1KEY in MEDIA
    21. Events
    22.  
    23.  
    24.  
    25.  
    26.  
    27.  
    28. ‘ CHAK DE’ 1KEY
    29.  
    30. 1KEY Agile Launch Micro Site
    31.  
    32. Alliance & Affiliations
    33. New Website
      • Around 10,000 members
      • Most of them are BI professionals from all over the world, competition, customers, partners
      • Monthly newsletter shared with BI-Group members
      • Blogging invitation for establishing thought leadership among the BI community
    34.  
    35. Whitepapers
    36. Case Study
    37.  
    38. Advertisements ET Gujarati ET Gujarati CIO magazine
    39. SEO
    40. Express Computer
    41. CIO Decisions Intelligent Enterprise
    42.  
    43.  
    44. BI Resource Kit
      • Hands-on-lab Image and scripts
      • Recorded video clips
      • Technical Resources
      • Case Studies
      • News and Reviews
      • Whitepapers
      • Videos
    45. Demo
    46. Sanjay Mehta CEO [email_address]
      • Thank You!

    + Dhiren GalaDhiren Gala, 2 years ago

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