MAIA Intelligence Corporate Presentation

MAIA
Intelligence
Business Intelligence
Software Product Company
Sanjay Mehta
CEO
Presented by

Solving BI Reporting Problem
Currently Addressed
With BI Software
Currently Addressed
With BI Software
Bottom of the Pyramid is
Under served
& Uncontested
Bottom of the Pyramid is
Under served
& Uncontested
Bottom of Pyramid either using spreadsheets or dependent on application vendor for reports. They are constantly struggling with their operational reporting needs

BI - Market
Gartner Research has put India as fastest growing market in BI @37.5%CAGR in 2008
IDC Research on Indian BI DW Market Size
Data monitor estimated the world market to be worth around US$4 billion in 2006, and predicts that the market size will double by 2012 BI License.

Current BI Market Leaders Category Positioning
Cognos – Leader in CPM
Corporate Performance Management
SAS – Leader in Business Analytics
BO – Leader in Business Intelligence

Our Product
Leader in Operational Business Intelligence

Modules of 1KEY Agile

Our Products
1KEY Agile BI Suite –Reporting & Analysis Software
1KEY FCM – Financial Consolidation Management software
1KEY MIS Server – MIS for small & medium businesses (SMB)
1KEY Online – Business Intelligence in Software-As-A-Service (SaaS) model
1KEY Investigator – Data 4 Analysis (An audit cum investigation tool)
postXBRL - extensible Business Reporting Language Software

Our Journey
2006 – Business Intelligence product company established
2007 - Featured in NASSCOM 100 IT Innovators
2007 - MAIA in ATRE, a Global technology Summit hosted by Red Herring
2008 - 1KEY Agile BI Suite featured in Microsoft Solution Directory
2008 - 1KEY is the only Indian BI to be recognized by National Informatics Centre Services Inc. (NICSI)
2008 - Gartner’s Hype Cycle for ICT in India, Report mentioned MAIA
2008 – Red Herring Asia Finalist 100
2008 – India’s Most Trusted IT Vendor by a CIO Survey by The CTO Forum
2009 – Named ‘Most Successful Startup’ to watch out for in 2009 by the readers and editorial board of I.T. Magz
2009 – NIC BIDW division recommends MAIA 1KEY for Technology Development Board National Award
2009 – Featured in Gartner’s BI Market Trend Report

MAIA featured in

MAIA at ATRE Red Herring

MAIA mentioned in

2008: MAIA Intelligence in

Our Customers

Customers Cases

2012 – India Focus
India is the fastest growing BI market in world.

Understanding Our Sales Model

SWOT
Strengths

End to end offering in BI
Price leadership
Co-exist with other BI
Proved value with customer testimonial in media
Rapid product development with low cost
Small team taking BIG challenges
Dedicated and highly motivated team with near to zero attrition
Foundation laid with partners
Single operating console for all modules
Brand visibility in shortest time

Weakness

Statistical modeling and analysis
Unknown brand in overseas market
Not working with BIG 4
Not Yet looked by large SI’s Like Wipro, Infosys,…
Have to create new relationship with each customer / vendors from fresh as new entrant
Not having own ETL tool
XBRL India very slow
Not having separate team for overseas market
WebKey & 1KEY two separate version

Opportunity

Serving to the bottom of pyramid which is underserved and uncontested
Large pool of Excel users in companies moving towards BI for reporting
1KEY Agile new version release to increase per deal size for us in license & services both
Top research companies put BI as a top priority
OEM market
Solution model sales
Bulk selling rights for overseas market

Threats

Large brand recall players like BO, Cognos, SAS, Microstrategy,…
Database vendors like Microsoft, Oracle, IBM, Sybase moving to presentation layer space
ERP vendors like SAP offering in-built BI Solution
Multi lingual BI reporting
Long selling cycle

Core Team
Total Team Size - 30
Technical Team Size - 20
Non Technical Team Size - 10

Software Product Companies Key Differentiator
Higher return potential…greater valuation multiple on product revenue
Ability to scale revenue & profits from successful product is far greater than with successful service
Relatively much longer wait to establishing market presence, brand name, revenue…initial 18 to 24 months may see investments taking place without any returns or proof of it
India services brand is globally accepted; extremely early days for Indian software products…consequently related investments are higher
Skill requirement more rigid than in services
Team (both investee and investor) culture required is different
Channel investments are higher than in case of services partnerships-selling products through partners is more challenging in the initial days until the product and the partnership mature

About MAIA
We have initial success , insight and guts, seeking growth capital.
We will succeed because our efforts and our laser beam focus will help us defeat bigger and highly funded competitors in diverse business.
We are frugal with two most precious assets: time and money.
Our secret weapon is knowing how to cut through bureaucracy. Our size makes us faster and more nimble than any company could ever be.
We are in it for the long haul. Building a business that will last separates us from the opportunist, and is an investment in our brand and our future.
Surviving is succeeding, and each day that goes by makes it easier for us to reach our goals.

Sample Reports Screen Shotsof 1KEY Agile Modules

MAIA
Intelligence
Thank you
Corporate Office:
2/319, Millennium Business Park, Sector 1, Mahape, New Mumbai, India – 400 701
Tel: 91-22-66888999 | Fax:91-22-66889000 | E-mail: sales@maia-intelligence.com