Improve Efficiency & Reduce Costs through BI in Fertilizer Sector

MAIA Intelligence Improve Efficiency & Reduce Costs through ICT (Business Intelligence) in the Fertiliser Sector Presented by Sanjay Mehta, CEO [email_address]

2006 – Business Intelligence Product Company established

2007 - Featured in NASSCOM 100 IT Innovators

2007 - MAIA in ATRE, a Global technology Summit hosted by Red Herring

2008 - 1KEY Agile BI Suite featured in Microsoft Solution Directory

2008 - 1KEY is the only Indian BI to be recognized by National Informatics Centre Services Inc. (NICSI)

2008 - Gartner’s Hype Cycle for ICT in India, Report mentioned MAIA

2008 – Red Herring Asia Finalist 100

2008 – India’s Most Trusted IT Vendor by a CIO Survey by The CTO Forum

2009 – Named ‘Most Successful Startup’ to watch out for by the readers and editorial board of I.T. Magz

2009 – NIC BIDW division recommends MAIA 1KEY for Technology Development Board’s National Award

2009 – Featured in Gartner’s BI Market Trend Report

Company Profile

“ Not everything that can be counted counts, and not everything that counts can be counted.” ~Albert Einstein

Business Challenges

On-Time Delivery

On-Time availability of Financial Information

Excess Inventory

Disparate System Co-existing

Tracking and timely Reporting

Vendor Management

.. The Real Challenge

Bitten more than what we could chew..!!

Managing change

Long Implementation cycle

Process v/s department view of the organization

Adaptability of the system to changing business processes

Integration with other software

High post implementation costs

Two Distinct Worlds Personal Productivity Business Process Automation Sara, CFO Arun, Marketing Julia, Systems Kevin, Account Mgr. Inga, Purchasing IT Finance Operations Sales & Marketing

Today’s Fertilizer Business Environment Decision makers lack real time business insights Issue IT Impact

Limited access to data

Poor interoperability

Complex support and manageability

Reporting is time-consuming and costly

Must support multiple tools and formats

Complex deployment and customization

Escalating support costs

Inflexible for future change

Business systems are disconnected Difficulty managing the IT lifecycle

Analyzing Fertilizer Business Business data is not easily accessible and is often “lost” in line of business applications Issue Solution Support decision making across entire enterprise at every level: strategic, tactical, operational Implement a real-time analytical engine and embed BI into critical business processes Deliver one version of the truth with advanced analytics including powerful data mining tools People need access to accurate data and analysis to make day-to-day business decisions Always viewing business information in hindsight, with little ability to forecast future activity

Enterprise Reporting for Fertilizer Reports take too long to get and are often out-of-date, limiting their usefulness Issue Solution Implement reporting solution that delivers reports anytime, anywhere, in the format you require Get real-time, refreshable reports without having to rely on IT to run them every time Implement a single, integrated enterprise solution for the entire reporting cycle Reports are in-flexible, not available when and where needed, and difficult to interpret Users require flexibility in report format and layout

Cases of real time BI

Sales Revenue $1,383,593 $1,295,213 Q1 $1,374,876 Q2 $1,242,871 Q3 $1,383,593 Q4 $1,102,304 2004 Q4 $1,395,478 2005 Q4 $1,383,593 2006 Q4 $1,598,604 Target 2006 Q4 $1,383,593 Actual 2006 Q4 BI Technology helps understanding data for actionable information

Which region has the best sales & in which month? BI makes data visualization easy for quick decisions

Three Components of Latency

The Benefit of Reducing Latency

Key questions to: Improve Efficiency & Reduce Costs

Where BI Fits Business Intelligence Intra/Extra/Internet OLTP DW / DM Knowledge Management Business Needs Information Resources Competition Regulation

Simplistic BI Data Flow - Fertilizer HR Data Mart Operational Data Level OLTP, ERP, external data legacy applications Inventory Detail Records HR Records Warehouse Level Collect, cleanse, organize and distribute Analytical Level query, reporting & analysis End User Analysts Managers HR Data External Data Performance Data Mart Customer Data Mart DATA WAREHOUSE Customer Data Production Data

Solving MIS Complexity with BI Effective Data Sanctity – Trusted Information Effective Training & Implementation Effective Mapping of KPI’s & KRA’s in MIS Small Group Enterprise Extended Team Structured Unstructured Extended Enterprise Individual Stable Chaotic Degree of Work Complexity Scope of Organization Complexity Degree of Data Complexity

The End Result

Key Performance Indicators

Customer = King or Customer = Liability Customer Profitability Analytics

Get One Single View 3 Blind Analyst & a Data warehouse

Reduce Costs & Improve Efficiency with integrated BI Single View reporting of Enterprise-wide Data Finance Sales and Marketing Operations

Balance Scorecard – Business Intelligence

Enable Confident Decision Making & Improve Efficiency Right Information, Right Time, Right Format

Trends are like friends

Production Records Asset / Inventory and Bills Sales Trend Analysis Weekly & Monthly Budget & Planning Historical Trends Executive Dashboard Analytical Reports = Business Intelligence

Accommodate thousands of users with ease of affordability without prohibitive software license costs.

Provide highly interactive interface, flexibility, most intuitive reporting that improves decision making.

Access any or multiple enterprise data source.

The product

Our Customers

Customers References

Thank you [email_address] Corporate Office: 2/319, Millennium Business Park, Sector 1, Mahape, New Mumbai, India – 400 701 Tel: 91-22-66888999 | Fax:91-22-66889000 MAIA Intelligence