Improve Efficiency &
   MAIA                       Reduce Costs through ICT
                              in the Fertilise...
Company Profile
•   2006 – Business Intelligence Product Company established
•   2007 - Featured in NASSCOM 100 IT Innovat...
“Not everything that can be
                 counted counts, and not
                 everything that counts can be
      ...
Business Challenges

    •   On-Time Delivery
    •   On-Time availability of Financial Information
    •   Excess Invento...
.. The Real Challenge
    • Bitten more than what we could chew..!!
    • Managing change
    • Long Implementation cycle
...
Two Distinct Worlds
    Finance


                                                           Julia,
                      ...
Today’s Fertilizer Business Environment
     Issue                        IT Impact
                                   Lim...
Analyzing Fertilizer Business
     Issue                                        Solution
     People need access to accura...
Enterprise Reporting for Fertilizer
     Issue                                    Solution
                               ...
Key questions to:
                  Improve Efficiency & Reduce Costs
    Protect the existing       Be Effective and     ...
Where BI Fits
             OLTP




                           Intra/Extra/Internet
                                      ...
Simplistic BI Data Flow - Fertilizer
Customer Data
                                         HR
                           ...
The End Result




March 06, 2009
Key Performance Indicators




March 06, 2009
KPI for Fertilizer


  Increase productivity and value        Farming Systems                Compliance with Quality
  add...
KPI for Fertilizer

                       • Environmentally favorable extensification of farming
                       •...
KPI for Fertilizer
                 • Return to shareholders
                 • Profitability
      Finance    • Cash flow...
Trade Spend Analytics


                       Roles
 • Trade Spend V
   Budget
 • Trade Spend
   Efficiency &
   Effectiv...
Manufacturing Management
                Analytics
                                                                       ...
Customer Profitability Analytics




                                 Incorrect information about
                        ...
Financial Management Analytics

                        Asset Efficiency
   Balance                        Cash Flow      ...
Expense Management Analytics
     Supply Chain                            Operations Cost                            Overh...
Financial Analytics

                                                                                 Brokerage
        Re...
Reduce Costs & Improve Efficiency with integrated BI
                        Operations




                              ...
The Need for Better Insight and Visibility
     Exists Throughout the Organization
                                       ...
BI Vision and Strategy




  Complete and integrated end-to-end BI Suite
    offering
  Widespread delivery of solutions t...
Enable Confident Decision Making & Improve
                      Efficiency




           Right Information, Right Time, ...
March 06, 2009
March 06, 2009
30
March 06, 2009
March 06, 2009
Analytical Reports = Business Intelligence
                                                             Asset / Inventory ...
The product




•Accommodate thousands of users with ease of affordability
without prohibitive software license costs.

•P...
Our Customers




March 06, 2009
MAIA Intelligence
                 2/319, Millennium Business
                 Park, Sector 1, Mahape, Navi-
             ...
MAIA                           Thank you
   Intelligence
                                  sanjaymehta@maia-intelligence.c...
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Improve Efficiency & Reduce Costs through BI in Fertilizer Sector

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Efficiency Improvement & Cost Reduction through Business Intelligence (BI) in Fertilizer Sector. - A presentation by Sanjay Mehta, CEO, MAIA Intelligence at The Fertilizer Association of India (FAI) WORKSHOP ON ICT FOR IMPROVING EFFICIENCY IN FERTILISER AND AGRICULTURE SECTORS held from March 16-19, 2009 at Manali.

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Improve Efficiency & Reduce Costs through BI in Fertilizer Sector

  1. 1. Improve Efficiency & MAIA Reduce Costs through ICT in the Fertiliser Sector Intelligence Sanjay Mehta, CEO Presented by sanjaymehta@maia-intelligence.com
  2. 2. Company Profile • 2006 – Business Intelligence Product Company established • 2007 - Featured in NASSCOM 100 IT Innovators • 2007 - MAIA in ATRE, a Global technology Summit hosted by Red Herring • 2008 - 1KEY Agile BI Suite featured in Microsoft Solution Directory • 2008 - 1KEY is the only Indian BI to be recognized by National Informatics Centre Services Inc. (NICSI) • 2008 - Gartner’s Hype Cycle for ICT in India, Report mentioned MAIA • 2008 – Red Herring Asia Finalist 100 • 2008 – India’s Most Trusted IT Vendor by a CIO Survey by The CTO Forum • 2009 – Named ‘Most Successful Startup’ to watch out for by the readers and editorial board of I.T. Magz • 2009 – NIC BIDW division recommends MAIA 1KEY for Technology Development Board’s National Award • 2009 – Featured in Gartner’s BI Market Trend Report March 06, 2009
  3. 3. “Not everything that can be counted counts, and not everything that counts can be counted.” ~Albert Einstein January, 2009 March 06, 2009
  4. 4. Business Challenges • On-Time Delivery • On-Time availability of Financial Information • Excess Inventory • Disparate System Co-existing • Tracking and timely Reporting • Vendor Management March 06, 2009
  5. 5. .. The Real Challenge • Bitten more than what we could chew..!! • Managing change • Long Implementation cycle • Process v/s department view of the organization • Adaptability of the system to changing business processes • Integration with other software • High post implementation costs March 06, 2009
  6. 6. Two Distinct Worlds Finance Julia, Systems Operations Arun, Marketing Kevin, Account Mgr. Sales & Marketing Sara, IT CFO Inga, Purchasing Business Personal Process Productivity Automation March 06, 2009
  7. 7. Today’s Fertilizer Business Environment Issue IT Impact Limited access to data Business systems are Poor interoperability disconnected Complex support and manageability Decision makers lack Reporting is time-consuming and costly real time business Must support multiple tools and insights formats Complex deployment and customization Difficulty managing the IT Escalating support costs lifecycle Inflexible for future change March 06, 2009
  8. 8. Analyzing Fertilizer Business Issue Solution People need access to accurate data Support decision making across entire and analysis to make day-to-day enterprise at every level: business decisions strategic, tactical, operational Implement a real-time analytical engine Business data is not easily accessible and embed BI into critical business and is often “lost” in line of business processes applications Deliver one version of the Always viewing business information in truth with advanced analytics including hindsight, with little ability to forecast powerful data future activity mining tools March 06, 2009
  9. 9. Enterprise Reporting for Fertilizer Issue Solution Implement reporting solution that Reports are in-flexible, not available delivers reports anytime, anywhere, in when and where needed, and the format you require difficult to interpret Reports take too long to get Get real-time, refreshable reports and are often out-of- without having to rely on IT to run date, limiting their usefulness them every time Implement a single, integrated Users require flexibility in report enterprise solution for the entire format and layout reporting cycle March 06, 2009
  10. 10. Key questions to: Improve Efficiency & Reduce Costs Protect the existing Be Effective and Uncover Future Growth business Efficient Opportunities • Which lines of • What are we currently • Can we plan multiple business are most spending and what growth scenarios for profitable? can we safely cut ? next year? • Who are my most • What is the impact of • Which product line profitable customers? those cuts ? grew last year ? • Where is my revenue • Will a saving in one • What trends are there coming from? place have a knock on in buying patterns? • How can we increase • effect in efficiency in • Which suppliers are sales? another place? giving us the best deal? • What risk exposure do • How can we increase we have? productivity? March 06, 2009
  11. 11. Where BI Fits OLTP Intra/Extra/Internet Competition Business Information Business Resources Needs Intelligence Knowledge Management Regulation Project A Project B Politics of Pain 5 3 Level of Pain 3 4 Sustainability of Pain 3 5 Time to market 2 5 Team experience 2 3 Resources required 4 5 # of users 1 3 # of user locations 4 3 # users in pain 2 4 Average 2.89 3.89 DW / DM Median 2.94 3.94 March 06, 2009
  12. 12. Simplistic BI Data Flow - Fertilizer Customer Data HR Data Mart Production Data DATA Performance WAREHOUSE Data Mart HR Data Customer External Data Data Mart Warehouse Level Analytical End User Operational Data Level Level Analysts Collect, cleanse, organize and OLTP, ERP, external data query, reportin Managers distribute legacy applications g Inventory Detail Records & analysis HR Records March 06, 2009
  13. 13. The End Result March 06, 2009
  14. 14. Key Performance Indicators March 06, 2009
  15. 15. KPI for Fertilizer Increase productivity and value Farming Systems Compliance with Quality added services Standards • Dryers • Permits / licenses • Particulates • Nurseries for seedling • Increase in production production • Prescribed burning • Number of demonstration plots • Drains de-silted • Air emissions • Total quantity of • Drains constructed • Air quality fertilizers, chemicals and other agro-inputs • Drainage works completed • Wastewater discharge • Crop development programme • Farm roads upgraded • Waste discharge • Hybrid varieties planted • Lots bund leveling • Crop extension projects completed completed satisfactory • Farm roads graveled • Total land irrigated • Access and availability of • Total area of land cultivated land • Estimated production potential • Milling efficiency • Social Impact • Culverts installed March 06, 2009
  16. 16. KPI for Fertilizer • Environmentally favorable extensification of farming • Low-intensity pasture systems Technical Services • Landscape preservation • High-value habitats conserved • Estimated soil moisture • Irrigation return interval Irrigation • Irrigation scheduling coefficient • Rate of applied volume of water • Efficient use of water use Manage • Land and water utilization rate Administrative • Transportation system and logistics • Availability of resources Services March 06, 2009
  17. 17. KPI for Fertilizer • Return to shareholders • Profitability Finance • Cash flow Management • Investments evaluation • Quality and timely policy advice • Management structures and Personnel systems • Attention to customer Management • Training programs March 06, 2009
  18. 18. Trade Spend Analytics Roles • Trade Spend V Budget • Trade Spend Efficiency & Effectiveness • Trade Send Uplift – Sales & margin • Spend by Marketing Metrics & Dimensions Merchandize Manager; Method Customer Account • Promotion ROI Managers; Sales • Promotion Execs; Finance; OverUnder- Promotional spend Volume; Revenue (& growth); Total Promotion Profit; Targets; Market Analyst; Business (volume $s); Market Share; Price; Margin %; Trade Spend; Promotion • Promotion Impact Unit Heads; ROI; Promotional Uplift; Order Fulfillment %; Consumer pass – Cannibalization Category through%; Stock Cover Customers; Events; Sales Channels; Products; & Halo effect Manager; Brand Brands Categories; Promotion; Media types; Time; Locations Managers March 06, 2009
  19. 19. Manufacturing Management Analytics New Production Inventory Product Goals Management Life Cycle Product Product Inventory Inventory Development Milestone Capacity QC Reject Inventory Ageing Days ABC Analysis Back Log % Lead Time Plan V/s Utilization % Rate % Turns Ratio % % Value Days Variances March 06, 2009
  20. 20. Customer Profitability Analytics Incorrect information about customers The real value is not in the money saved, but how you profitability, efforts to grow Find which customers are use information to adapt in sales directed toward destroying profits, eating customers that are challenging environments away your earnings. such as today’s economic unprofitable. In situation reality, earnings will be low even with growth Customer = King or Customer = Liability March 06, 2009
  21. 21. Financial Management Analytics Asset Efficiency Balance Cash Flow Treasury Sheet Goals Goals Goals Capital Debt to Net Cash Working Net Borrowing Investment Employed Equity Flow Value Capital Liquidity ROCE % AR in Days Cost % Yield % Value Ratio % % Ration % Value March 06, 2009
  22. 22. Expense Management Analytics Supply Chain Operations Cost Overhead Cost Index Index Cost Index On Time Delivery IT Vendor Benefit Cost Goals Management Goals Goals Average IT Project SLA Order Fill On Time IT Lead time Benefit Cost Benefit Lead Time in Completion Performance Rate % Unit Delivery in days Increase % Payroll % days % % March 06, 2009
  23. 23. Financial Analytics Brokerage Revenue Goals Costing Goals Goals Revenue Brokerage SQ Off V/s Cost per Exchange V/s Cost V/s Delivery Top Top Top Top customer wise per Funding Brokerage Customers Branches Channel Product acquisition Brokerage Employee Cost pattern March 06, 2009
  24. 24. Reduce Costs & Improve Efficiency with integrated BI Operations Sales and Marketing Finance Single View reporting of Enterprise-wide Data March 06, 2009
  25. 25. The Need for Better Insight and Visibility Exists Throughout the Organization Chief executive officer (CEO) “I need to know that the people in my organization have the right goals in place to understand and execute on the strategic initiatives of the company.” VP, operations VP, sales and marketing “I need better visibility into my “I need better visibility into our cost of operations so I can pipeline performance so I can target specific cost reduction focus on deals that help me grow opportunities that won’t have business with my most profitable a negative impact.” customers.” Chief financial officer (CFO) “I need to improve our analytics capabilities so we can understand our current business performance and do a better job of planning for the future.” Sales rep Customer support rep “I need to have the right demographic “I need better access to information to information so I can better target my opportunity prospecting.” make better decisions on cross-sell and up-sell opportunities.” March 06, 2009
  26. 26. BI Vision and Strategy Complete and integrated end-to-end BI Suite offering Widespread delivery of solutions through expert channel partners Enterprise grade and affordable March 06, 2009
  27. 27. Enable Confident Decision Making & Improve Efficiency Right Information, Right Time, Right Format March 06, 2009
  28. 28. March 06, 2009
  29. 29. March 06, 2009
  30. 30. 30 March 06, 2009
  31. 31. March 06, 2009
  32. 32. Analytical Reports = Business Intelligence Asset / Inventory and Bills Weekly & Monthly Budget & Production Records Planning Executive Dashboard Historical Sales Trend Analysis Trends March 06, 2009
  33. 33. The product •Accommodate thousands of users with ease of affordability without prohibitive software license costs. •Provide highly interactive interface, flexibility, most intuitive reporting that improves decision making. •Access any or multiple enterprise data source. March 06, 2009
  34. 34. Our Customers March 06, 2009
  35. 35. MAIA Intelligence 2/319, Millennium Business Park, Sector 1, Mahape, Navi- Bombay Maharashtra 400 701 | INDIA Tel: +91 22 66 888 999 Fax: +91 22 66 889 000 sales@maia-intelligence.com March 06, 2009
  36. 36. MAIA Thank you Intelligence sanjaymehta@maia-intelligence.com Corporate Office: 2/319, Millennium Business Park, Sector 1, Mahape, New Mumbai, India – 400 701 Tel: 91-22-66888999 | Fax:91-22-66889000

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