MAIA Intelligence Welcomes you to Seminar on Business Intelligence Organised by CSI, Coimbatore Chapter December 21, 2007

MAIA Intelligence

Welcomes you to

Seminar on Business Intelligence

Organised by CSI, Coimbatore Chapter

December 21, 2007

Get One Single View 3 Blind Analyst & a Data warehouse

Gartner: Business Intelligence is #1 priority for CIOs

Today’s Business Pressures Rapidly Changing Conditions How can I accelerate my planning and decision cycles? How do I monitor conditions and take early corrective action? Accountability, Transparency How do I comply with corporate governance requirements? How can I ensure accurate, timely reporting? Ineffective Decision Support How do I filter extraneous data and focus on relevant information? How can I access and rationalize disparate, fragmented data? Efficiency & Cost Control How can I sustain / improve profitability? How do I keep information current? Marketing Purchasing Service Sales Project Mgmt Human Resources Manufacturing Finance Plan & Model Execute Report & Analyze

Rapidly Changing Conditions

How can I accelerate my planning and decision cycles?

How do I monitor conditions and take early corrective action?

Accountability, Transparency

How do I comply with corporate governance requirements?

How can I ensure accurate, timely reporting?

Ineffective Decision Support

How do I filter extraneous data and focus on relevant information?

How can I access and rationalize disparate, fragmented data?

Efficiency & Cost Control

How can I sustain / improve profitability?

How do I keep information current?

What Business Users want… Runtime options when they get Business data Accurate, Real-time information Interactively touch & visualise information Amend reports immediately Data sanctity across team members Anytime, anywhere access to information Easily share information with others

Runtime options when they get Business data

Accurate, Real-time information

Interactively touch & visualise information

Amend reports immediately

Data sanctity across team members

Anytime, anywhere access to information

Easily share information with others

1KEY Differentiators… Operational BI with 1KEY Traditional BI Dynamic & Active collaboration Static Consumption of reports Innovative, less complex, alternatives for data analysis & ad hoc reporting OLAP for analysis Intuitive, dynamic & interactive data visualisation Charting with static bar & pie charts BI for everyone BI for the Elite few – specialised users Cost-effective solution High-cost, luxury function of an organisation Business users build their own reports Pushing & presenting static reports to business users

1KEY Differentiators… Operational BI with 1KEY Traditional BI Simple & easy Installation, deployment, upgrade & use Complex, time-consuming installation, deployment, upgrade & use Complete BI Suite on single platform Separately packaged components Per server – unlimited usage licensing policy Per user licensing policy Real-time reporting for operational decision making After-the-fact analysis due to data latency Broader set of data types supported - unstructured data, XML files, Excel files, RDBMS, DBMS etc. Structured data Dynamic or free-style searches & data exploration Pre-defined search parameters

Today’s Reporting facts… Limited standard reports in applications like ERP, CRM, SCM etc – Time consuming scripting for additional reports Availability of only Static reports – No analysis possible For analysis & intelligence, export to Excel – Chances of data corruption and data manipulation Multiple Data sources – Single view not possible Tactical & Strategic Business Intelligence for top management – After-the-fact reports and analysis Adhoc and enhancement requests from business users – Productivity loss of IT resources Solution : Operational Business Intelligence & Reporting

Limited standard reports in applications like ERP, CRM, SCM etc – Time consuming scripting for additional reports

Availability of only Static reports – No analysis possible

For analysis & intelligence, export to Excel – Chances of data corruption and data manipulation

Multiple Data sources – Single view not possible

Tactical & Strategic Business Intelligence for top management – After-the-fact reports and analysis

Adhoc and enhancement requests from business users – Productivity loss of IT resources

enables Operational Business Intelligence

Reporting Compliance with 1KEY

Increasing Value Generational Step Transactional Reporting Slice/Dice Ad-hoc Query, BI Tools Performance Management (KPI, Guided Analytic) Fact-Based Actions (OLAP, Statistics) Intelligent Interactions (Data Mining) How are my export and domestic sales doing Can I understand my gross margin return on space? How is the business doing compared to last year? Compared to plan? Are there any potential out-of-stock situations region warehouse wise? Reporting Analysis Forecasting Predictive

1KEY Operational BI Reporting tool - Value Proposition Single Reporting Platform High performance and scalability High control with multiple levels of rights & securities Flexible report formatting tool for business users Ease of Query building for IT users Visually stunning reports (View, Cube & Chart reports) Local data analysis Simple architecture Mass Reporting Affordable

Single Reporting Platform

High performance and scalability

High control with multiple levels of rights & securities

Flexible report formatting tool for business users

Ease of Query building for IT users

Visually stunning reports (View, Cube & Chart reports)

Local data analysis

Simple architecture

Mass Reporting

Affordable

About MAIA Intelligence Indian champion in the Business Intelligence Software space Technology driven Product development since 2003 Focus on ‘Operational Business Intelligence’ Mission: ‘To enhance customers investments in Application Software’ Regional Partner Network across India Dedicated Product Development, Delivery & Support team to enable customer satisfaction and referenceability Customers like Pidilite, Asit C. Mehta, Lok Housing, Kodak, Thyocare…since August 2006

Indian champion in the Business Intelligence Software space

Technology driven Product development since 2003

Focus on ‘Operational Business Intelligence’

Mission: ‘To enhance customers investments in Application Software’

Regional Partner Network across India

Dedicated Product Development, Delivery & Support team to enable customer satisfaction and referenceability

Customers like Pidilite, Asit C. Mehta, Lok Housing, Kodak, Thyocare…since August 2006

Thank You! Vikram Kole Head – Marketing [email_address]

Thank You!

Vikram Kole

Head – Marketing

[email_address]

CIO role in BI Decision Cycle LEAD ANTICIPATE MEASURE DELIVER ORGANISE STRATEGISE

"If We Build It, They Will Come”… Flaw indicators Low usage of implemented BI No internal Business sponsor / owner for BI Pro-active measures Business User involvement from DAY 1 Parameterize BI relevance, accuracy, consistency Plan BI support for business strategy evolution Engage in internal marketing of BI initiatives

Flaw indicators

Low usage of implemented BI

No internal Business sponsor / owner for BI

Pro-active measures

Business User involvement from DAY 1

Parameterize BI relevance, accuracy, consistency

Plan BI support for business strategy evolution

Engage in internal marketing of BI initiatives

Managers need to manipulate numbers… Flaw Indicators Panic when number based reviews are due Poorly defined or complex business metrics Weak data accountability Pro-active Measures Building BI framework using factual business cases Propagate enterprise risks because of individual spreadsheet usage Managing ‘hidden’ agendas of the dark horses

Flaw Indicators

Panic when number based reviews are due

Poorly defined or complex business metrics

Weak data accountability

Pro-active Measures

Building BI framework using factual business cases

Propagate enterprise risks because of individual spreadsheet usage

Managing ‘hidden’ agendas of the dark horses

No Data Quality Problem… Flaw Indicators Solve the data quality problem with a tool Eg: Marketing campaign failed to launch Non-usage of BI because of data sanctity doubts Pro-active Measures Make Business Users understand ‘GIGO’ Design processes and controls for data refinement Implement processes for data audition & verification

Flaw Indicators

Solve the data quality problem with a tool

Eg: Marketing campaign failed to launch

Non-usage of BI because of data sanctity doubts

Pro-active Measures

Make Business Users understand ‘GIGO’

Design processes and controls for data refinement

Implement processes for data audition & verification

Our Business Application vendor will deliver the Best solution… Flaw Indicators Heavy investments in OLTP applications, so why invest further in BI applications? “ Use the OLTP vendors data analysis tools as the licenses are ‘free’” Pro-active Measures Differentiate OLTP from OLAP with a Business Case Propagate a BI strategy which can leverage the existing IT investments

Flaw Indicators

Heavy investments in OLTP applications, so why invest further in BI applications?

“ Use the OLTP vendors data analysis tools as the licenses are ‘free’”

Pro-active Measures

Differentiate OLTP from OLAP with a Business Case

Propagate a BI strategy which can leverage the existing IT investments

Darwin was wrong: There's no need for BI to evolve… Flaw indicators No single BI tool across departments Working on “Solution simplicity, Problem Complexity” principle Running multiple stand-alone small projects without identifying futuristic business value Pro-active Measures Define an Enterprise-wide BI Strategy (OTS Strategy) Continuous review during and after implementation

Flaw indicators

No single BI tool across departments

Working on “Solution simplicity, Problem Complexity” principle

Running multiple stand-alone small projects without identifying futuristic business value

Pro-active Measures

Define an Enterprise-wide BI Strategy (OTS Strategy)

Continuous review during and after implementation

We can outsource… Flaw Indicators BI is only report generation and can be outsourced Emphasis given to optimizing BI project costs without correlating Business Value Proposition Existing service vendors saying “They can do it all…” Pro-Active Measures Identify the core elements which cannot be outsourced Define a futuristic outsourcing strategy with an eye on Business Strategy evolution

Flaw Indicators

BI is only report generation and can be outsourced

Emphasis given to optimizing BI project costs without correlating Business Value Proposition

Existing service vendors saying “They can do it all…”

Pro-Active Measures

Identify the core elements which cannot be outsourced

Define a futuristic outsourcing strategy with an eye on Business Strategy evolution

"Just Give Me a Dashboard" Flaw Indicators Business Users expecting a magic box to get short and simple data summarizations Creating departmental goals which do not explode from the Enterprise goals Insufficient thought & time spent in defining measurable parameters Pro-Active Measures Have a comprehensive Data Aggregation strategy in place Peg Operation data with Business Performance Parameters

Flaw Indicators

Business Users expecting a magic box to get short and simple data summarizations

Creating departmental goals which do not explode from the Enterprise goals

Insufficient thought & time spent in defining measurable parameters

Pro-Active Measures

Have a comprehensive Data Aggregation strategy in place

Peg Operation data with Business Performance Parameters

New Perspective to BI

Three Components of Latency

The Benefit of Reducing Latency

Strategic BI Requires Activism and Alignment Users and IT form teams BI core to strategic planning Business wins Right technology and products selected BI competency center emerges IT-induced solutions may or may not meet user requirements Users fail to use IT-provided solutions Tech. vendors prevail Limited or no business benefits realized MIS reporting is the norm Inertia prevents any significant, new initiatives Business is run without the benefit of complete perspective Users source applications Infrastructure issues arise Scale, integration and manageability are compromised Application vendors prevail IT as a utility, not a partner User BI Activism IT BI Activism High High Low

Users and IT form teams

BI core to strategic planning

Business wins

Right technology and products selected

BI competency center emerges

IT-induced solutions may or may not meet user requirements

Users fail to use IT-provided solutions

Tech. vendors prevail

Limited or no business benefits realized

MIS reporting is the norm

Inertia prevents any significant, new initiatives

Business is run without the benefit of complete perspective

Users source applications

Infrastructure issues arise

Scale, integration and manageability are compromised

Application vendors prevail

IT as a utility, not a partner

Methodology: Strategic BI Applications Construct 1. Definition 2. Data Identification and Preparation 3. Tool Evaluation/ Selection 4. Develop, Implement, Train Consume 5. Discovery and Exploration 7. Develop Decision Alternatives 6. Access, Monitor, Analyze Facts 8. Share and Collaborate 9. Effect Change Majority of construction effort

Business Intelligence – Getting it Right… E N T E R P R I S E C U L T U R E I T I N F R A S T R U C T U R E Enterprise -wide BI Strategy Business Strategy Business Data Sanctity Business User Agendas Business Data Accountability Business Metrics Business User Involvement Business Intelligence