MAIAIntelligenceBeyond ERP with BISanjay MehtaCEOPresented by:

Our Journey2006 - MAIA Intelligence established2007 - Featured in NASSCOM 100 IT Innovators2007 - MAIA in ATRE, a Global technology Summit hosted by Red Herring2008 - 1KEY Agile BI Suite featured in Microsoft Solution Directory2008 - 1KEY is the 1st Indian BI to be recognized by National Informatics Centre Services Inc. (NICSI)2008 - Gartner’s Hype Cycle for ICT in India, Report mentioned MAIA2008 – Red Herring Asia Finalist 1002008 – India’s Most Trusted IT Vendor by a CIO Survey by The CTO Forum2009 – Named ‘Most Successful Startup’ to watch out for in 2009 by the readers and editorial board of I.T. Magz2009 – NIC BIDW division recommends MAIA 1KEY for TDB Award.2009 – Gartner Report on BI Trends mentions MAIA Intelligence .2009 – MS uploads on its website MAIA Intelligence as its case study.2009 – First company as an MS ISV to get on Windows 7.

Visualization Challenge3 Blind Analyst & a Data warehouse

BI

Sales Revenue$1,383,593$1,295,213Q1$1,374,876Q2$1,242,871Q3$1,383,593Q4$1,102,3042004 Q4$1,383,5932006 Q4$1,395,4782005 Q4$1,598,604Target 2006 Q4$1,383,593Actual 2006 Q4BI Technology helps understanding data for actionable information

BI makes data visualization easy for quick decisions Which region has the best sales & in which month?

Efficient V/s Effective

BI Reality at Most OrganizationsDifficult to use“Foreign” tools inhibit adoption and useFunctionality split across multiple toolsFragmentedRigid and unable to change with the businessInflexibleNarrowly deployed without a complete viewDepartmentalToo costly for broad deploymentCostly

Solving BI Reporting ProblemCurrently AddressedWith BI SoftwareCurrently AddressedWith BI SoftwareBottom of the Pyramid isUnder served & UncontestedBottom of the Pyramid isUnder served & UncontestedBottom of Pyramid either using spreadsheets or dependent on application vendor for reports. They are constantly struggling with their operational reporting needsCascading effect like email solution all will need decision making tool

Uncover BI in Your AccountsAsk the following three questions to your prospectsAre you and your users happy with the level of reporting that is available today?How do you monitor key metrics in your business?How do you measure performance relative to that budget/forecast throughout the year?

Uncovering OpportunityAsk and listen for personal productivity

Uncovering OpportunityAsk and listen for business productivity

Uncovering OpportunityAsk and listen forinfrastructure productivity

Performance ManagementData WarehousingReporting and AnalysisBI OpportunitiesStrategy consultingCapacity and expansion planningVertical and horizontal solutionsSupport and trainingBusiness Process Integration (BPI)Extend to line of business (LOB) decision makersBroadly deploy solutions to business groups Analysis Services Cube DevelopmentDashboard design and developmentCustomization and deployment ofreporting solutionsIntegration of disparate repositoriesLOB integration into existing solutions

BI Requires Activism and AlignmentHighIT BIActivismLowHighUser BI ActivismIT-induced solutions mayor may not meet user requirementsUsers fail to use IT-provided solutionsTech. vendors prevailLimited or no business benefits realizedUsers and IT form teamsBI core to strategic planningBusiness winsRight technology and products selectedBI competencycenter emergesUsers source applications Infrastructure issues ariseScale, integrationand manageabilityare compromisedApplication vendorsprevailIT as a utility, not a partnerMIS reporting is the normInertia prevents any significant, new initiativesBusiness is runwithout the benefit of complete perspective

IT-induced solutions mayor may not meet user requirements

Users fail to use IT-provided solutions

Tech. vendors prevail

Limited or no business benefits realized

Users and IT form teams

BI core to strategic planning

Business wins

Right technology and products selected

BI competencycenter emerges

Users source applications

Infrastructure issues arise

Scale, integrationand manageabilityare compromised

Application vendorsprevail

IT as a utility, not a partner

MIS reporting is the norm

Inertia prevents any significant, new initiatives

Business is runwithout the benefit of complete perspective

BI Decision-Makers

BI Pitfalls to Watch

Who Owns BI?

The BI MarketUS$18.8B Software Revenue in 2006; US$30.7B by 2011 10 percent + CAGR (IDC)Even bigger market opportunityAnalyticApplicationsUS$6.8  11.8BManagers and AnalystsBusiness PerformanceManagement and Financial AnalyticsCRM AnalyticsSupply Chain and Services Operations ManagementInformation WorkersManagers and AnalystsEnd-UserToolsUS$6.3  10.7BEnd-User Query, Reporting, and AnalysisAdvanced AnalyticsIT Administrators, Data Warehouse ManagersDataWarehousingUS$5.7  9BData Warehouse Management (DB)Data Warehouse Generation (ETL)Source: 2007–2011 Forecast Update and 2006 Vendor Shares IDC Worldwide Business Analytics Software

Case Studies

Examples of BI ImplementationExample solution: Dashboard for Microsoft Dynamics:Time to implement: 7 daysSolution elements:Data warehouse & cubeIntegration to Dynamics GLTwo Dashboards1-2 weeksSimple reports, solutions “in-box”Proof of concept4- 6 weeksReporting, simple Dashboard/Scorecard, analyticsPersonal/ Department solutionImplementation depends on:Data availability and qualityInteroperability of existing systemsClarity on goals, metrics and KPIsInternal skills and management attention6< weeksEnterprise Dashboard/Scorecard, AnalyticsEnterprise wide solution21

Data warehouse & cube

Integration to Dynamics GL

Two Dashboards

Data availability and quality

Interoperability of existing systems

Clarity on goals, metrics and KPIs

Internal skills and management attention

Web UserClient UserInternetWeb UserClient User1KEY Meta base dataServerCredence iDEAL (for Mutual Fund)(Oracle)PMS / PFRDA / EPFO(Oracle)CRMnext(MS SQL)SavionProcess Automation(MS SQL)Wealth-Spectrum for Liquid Fund(Oracle)

SAP Queries, BAPI’s, Z Tables and RFC reading with help of 1KEY SAP Connector. Supported Versions: SAP R/3 4.6c and 4.7 ECC 5.0 and 6.0

Umesh Mehta CIO AMWWon the Ingenious CIO 100 Award on 5th September 2009

BI ModulesGetting into nuts and bolts

Get the right direction instantlyVIEW has been engineered to fully address the reporting requirements of your organization helping you to compete and win in the marketplace without much effort or compromise. It provides runtime analysis, grouping, column customizations with Parent-Child Relationships, Drill Down and Drill Back functionalities with a extremely intuitive report formatting for Business users.

Take Intelligent Decision CUBE is a comprehensive data analysis, data mining, and multi-dimensional visual reporting solution. With its powerful data architecture, CUBE is able to slice and dice information efficiently and provide users with an extremely intuitive experience. Regardless of the perspective, data can be rendered to answer business questions - and best of all - it allows business users to focus on business rules rather than creating dozens and dozens of reports.

Create Impact with business dataCHART is a graphical representation and visual reporting which represents business performance via stunning and meaningful diagrams. It helps to drive organizational achievements by giving information in a much consolidated and easy to understand manner.Runtime user definable drill down & drill back functionality available direct from the charts. Customer segmentation, forecasting, trend analysis, etc. all made easy

Customer Profitability AnalyticsCustomer = King or Customer = Liability

Always on and always updatingSCHEDULER enables users to schedule the reports as per the recurrence pattern in the variety of formats like PDF, TXT, XLS, HTML, MHT and RTF to be stored on hard disk, to be emailed to respective business users, or to FTP. It automates the complete process of reporting and avoids the cumbersome work of manually creating and/or delivering reports to respective business users on a periodic basis.

Run your company from anywhereDASHBOARDS, users can define their own Dashboards having combination of multiple reports like View, Gauge, Chart, KPI's, RSS Feeds etc, on one single screen.Dashboard is a reporting tool that can be defined as a user interface for organizing and presenting data in a consolidated manner. Data from multiple sources are integrated and unified for display on a single platform. This makes the information easy to read and comprehend, all on the same screen.

Structured methodology : KPI Ageing AnalysisKPI DescriptionMaintain credit period of less than 3 daysKPI ObjectiveBetter Cash flow KPI Benefits1-Apr-07KPI Start Date31-Mar-08KPI End Date12 months, DailyKPI Life Span & Reporting PeriodicityDaysKPI Unit of Measure & FormulaLess than 3 daysKPI Target ValuePlus or minus 1 dayKPI Upper & Lower Tolerances7days, 1 dayAnticipate Upper and Lower LimitsMr. XYZKPI SponsorMr. ABCKPI InitiatorMr. ABCKPI BenefactorBothKPI Internal or Customer FacingBack Office application running on Oracle, Transaction application running on SQL, KPI Data Sources

Key Performance IndicatorsKPI are high-level snapshots of a business or organization based on specific predefined measures. KPIs typically consist of any combination of multiple reports. They may include global or regional sales figures, personnel stats, real-time supply chain information, or anything else that is deemed critical to a corporation's success. KPI allows goals to be observed with different warning colors that will be switched on as defined giving the user a quick view of how well or how poorly each goal is met. It is the best way to track and represent variances on targets & budgets.

File Reader1KEY FILE READER is a utility that imports data from Text Files, Excel Files, stores it into 1KEY CUBE or 1KEY VIEW for direct reporting and analytics.1KEY users get the benefits of another key functionality which not many reporting tools software provide as of today.

Query Expert1KEY has dynamic query engine with expression builder and model creator. It provides the facility to use simple graphical interface to build SQL statements and create views in a database. It has graphical panes that displays your SQL statements visually and a text pane that displays the text of your SQL statement. You can work in either the graphical or text panes.

Role Based Security1KEY uses "parametric control" for controlling access over business information which is available to users for their reporting needs. Parameters are mapped to the user hierarchy of the organization and hence the access to the relevant data. Parameters definition can be one of the fields available from the system or can be user defined based on the requirement of the organizations.

Who moved my cheeseAn amazing way to deal with new business opportunity

Story of gained & lost opportunity

How we act seeing an cheese – Business Intelligence

When you see that you can find & enjoy new cheese you change courseKeep things simple, be flexible and move quickly

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