Presentation at an interactive conference organized by NASSCOM & presented by Sanjay Mehta, CEO, MAIA Intelligence. This series focused on Why Business Intelligences (BI) is “hot” even right now, and top in the priority list of CIOs for last three consecutive years. We have seen a growth in BI spending by the enterprises out of their total IT budgets. Building or growing your BI practice or bundling BI with your software product could bring significant returns and add value in your offerings to the existing customers as well. Gartner Research has said that India is the fastest growing BI Platforms market in Asia and has cited BI as the top technology priority of the CIO for 3rd consecutive year in 2009. Why is BI priority? BI allows customers to extract value from existing systems with a relatively small incremental investment BI allows customers to measure performance and identify cost cutting and improvement opportunities BI increases agility which is critical during volatile business times Why you should look at BI Consulting practice? ERP has been across the globe for quite a some while. But have you ever thought that what is the next big wave coming after ERP? BI is the upcoming market opportunity for you as an software consultant, reseller or software product company. New revenue source in areas that are priority Help your existing customers reduce costs and take advantage of existing systems and data Provide cost-effective and faster implementations with immediate and identifiable value BI is a must-have application that organizations across all verticals are fast adopting. In a competitive ecosystem, companies are considering optimization of operations, increasing productivity & efficiency and control costs to increase overall profitability. Companies now reckon BI as a profitable investment. Let’s discuss what makes BI so hot for the CXOs of businesses (both enterprise & mid-market) across verticals and cool for you as IT consultant or software product company. Economics of a BI deal - Services There is typically between a 1:5 and 1:7 ratio of software to services Typical services include data warehousing, reporting and analysis, performance management. Closer relationships with customers