MAIAIntelligenceBusiness IntelligenceSoftware Product CompanySanjay MehtaCEOPresented by

Solving BI Reporting ProblemCurrently AddressedWith BI SoftwareCurrently AddressedWith BI SoftwareBottom of the Pyramid isUnder served & UncontestedBottom of the Pyramid isUnder served & UncontestedBottom of Pyramid either using spreadsheets or dependent on application vendor for reports. They are constantly struggling with their operational reporting needs

BI - MarketGartner Research has put India as fastest growing market in BI @37.5%CAGR in 2008IDC Research on Indian BI DW Market SizeData monitor estimated the world market to be worth around US$4 billion in 2006, and predicts that the market size will double by 2012 BI License.

Solving BI Reporting ProblemCurrently AddressedWith BI SoftwareBottom of the Pyramid isUnderserved & UncontestedBottom of the Pyramid isUnderserved & UncontestedEither using spreadsheets or dependent on application vendor for reports. They are constantly struggling with their operational reporting needs

NATIONAL INFORMATICS CENTRE SERVICES INC. (NICSI)1KEY BI in the list of products in Government Tenders for procurement and services

Why BI is getting important?Heavy investments in Core Banking, ERP, CRM, HRMS, SCM applications over the last decadeManaging information is becoming critical for Business growthIncreased competition due to globalisation has necessitated effective and faster decision making across all functionsBusiness optimisation can be effectively achieved by making data analysis possible at all levelsSingle View representation and analysis of enterprise data will add an additional thrust to smart decisions

Sales Revenue$1,383,593What does this number reveal? Is this pretty good, bad or ugly?$1,295,213Q1$1,374,876Q2$1,242,871Q3$1,383,593Q4The Sales revenue for fourth Quarter is pretty good as compared to earlier quarter$1,102,3042004 Q4$1,383,5932006 Q4$1,395,4782005 Q4The Sales revenue for 2006 Quarter IV is down as compared to earlier years$1,598,604Target 2006 Q4$1,383,593Actual 2006 Q4However in comparison to the targets, the actual turnover appears uglyBI Technology helps understanding data for actionable information

BI makes data visualization easy for quick decisions Which region has the best sales & in which month?

Get One Single View3 Blind Analyst & a Data warehouse

OperationsSales and MarketingFinanceReduce Costs & Improve Efficiency with integrated BISingle View reporting of Enterprise-wide Data

Our Products1KEY Agile BI Suite – Business Intelligence Reporting and Analysis Software1KEY FCM – Financial Consolidation Management Software1KEY MIS Server – MIS for Small & Medium sized business (SMB)postXBRL - extensible Business Reporting Language Software

The productLeader in Operational Business IntelligenceAccommodate thousands of users with ease of affordability without prohibitive software license costs. Provide highly interactive interface, flexibility, most intuitive reporting that improves decision making. Access any or multiple enterprise data source.

Accommodate thousands of users with ease of affordability without prohibitive software license costs.

Provide highly interactive interface, flexibility, most intuitive reporting that improves decision making.

Access any or multiple enterprise data source.

Modules of 1KEY Agile

Sample Reports Screen Shotsof 1KEY Agile Modules

Key questions to:Improve Efficiency & Reduce Costs

Rapidly Changing ConditionsHow can I accelerate my planning and decision cycles?How do I monitor conditions and take early corrective action?Accountability, TransparencyHow do I comply with corporate governance requirements?How can I ensure accurate, timely reporting?Efficiency & Cost ControlHow can I sustain / improve profitability?How do I keep information current?Ineffective Decision SupportHow do I filter extraneous dataand focus on relevant information?How can I access and rationalize disparate, fragmented data?Today’s Business PressuresPlan &ModelMarketingSalesRiskCreditExecuteServiceFinanceReport &AnalyzeHumanResourcesProject Mgmt

How can I accelerate my planning and decision cycles?

How do I monitor conditions and take early corrective action?

How do I comply with corporate governance requirements?

How can I ensure accurate, timely reporting?

How can I sustain / improve profitability?

How do I keep information current?

How do I filter extraneous dataand focus on relevant information?

How can I access and rationalize disparate, fragmented data?

Today’s Business EnvironmentIssueIT ImpactLimited access to dataPoor interoperabilityComplex support and manageabilityBusiness systems are disconnectedDecision makers lack real time business insightsReporting is time-consuming and costlyMust support multiple tools and formatsComplex deployment and customizationEscalating support costsInflexible for future changeDifficulty managing the IT lifecycle

Analyzing Your BusinessIssueSolutionPeople need access to accurate data and analysis to make day-to-day business decisions Support decision making across entire enterprise at every level: strategic, tactical, operationalImplement a real-time analytical engine and embed BI into critical business processesBusiness data is not easily accessible and is often “lost” in line of business applicationsDeliver one version of the truth with advanced analytics including powerful data mining toolsAlways viewing business information in hindsight, with little ability to forecast future activity

Enterprise ReportingIssueSolutionImplement reporting solution that delivers reports anytime, anywhere, in the format you requireReports are in-flexible, not available when and where needed, and difficult to interpretReports take too long to get and are often out-of-date, limiting their usefulnessGet real-time, refreshable reports without having to rely on IT to run them every time Implement a single, integrated enterprise solution for the entire reporting cycleUsers require flexibility in report format and layout

Business Performance ManagementIssueSolutionProvide a Web-based scorecard solution with integrated business data, customized by user roleMust align all actions with strategic business objectives and provide immediate insightScorecard technology usually has limited functionality and interactivityImplement a solution that encompasses the entire scorecard cycle with interactive metricsUse standards based, familiar technology that can be easily changed as your business growsMost solutions require significant development and provide little flexibility

Organizational Data WarehouseIssueSolutionEasy data connectivity from multiple formats, platforms and devicesDifficulty accessing data from diverse sourcesFast, semi-automated data integration from data extraction to loading Costly and complex data integrationPoor data quality, recovery and scalability Proven performance and scalability for large scale DW implementations

Simplistic BI Data FlowCustomer DataHRData MartDATAWAREHOUSEProduction DataPerformance Data MartHR DataCustomer Data MartExternal DataWarehouse Level Collect, cleanse, organize and distributeEnd UserAnalysts ManagersAnalytical Levelquery, reporting & analysisOperational Data Level OLTP, ERP, external data legacy applicationsInventory Detail RecordsHR Records

The End Result

Get the right direction instantlyVIEW has been engineered to fully address the reporting requirements of your organization helping you to compete and win in the marketplace without much effort or compromise. It provides runtime analysis, grouping, column customizations with Parent-Child Relationships, Drill Down and Drill Back functionalities with a extremely intuitive report formatting for Business users.

Take Intelligent Decision CUBE is a comprehensive data analysis, data mining, and multi-dimensional visual reporting solution. With its powerful data architecture, CUBE is able to slice and dice information efficiently and provide users with an extremely intuitive experience. Regardless of the perspective, data can be rendered to answer business questions - and best of all - it allows business users to focus on business rules rather than creating dozens and dozens of reports.

Create Impact with business dataCHART is a graphical representation and visual reporting which represents business performance via stunning and meaningful diagrams. It helps to drive organizational achievements by giving information in a much consolidated and easy to understand manner.Runtime user definable drill down & drill back functionality available direct from the charts. Customer segmentation, forecasting, trend analysis, etc. all made easy

Always on and always updatingSCHEDULER enables users to schedule the reports as per the recurrence pattern in the variety of formats like PDF, TXT, XLS, HTML, MHT and RTF to be stored on hard disk, to be emailed to respective business users, or to FTP. It automates the complete process of reporting and avoids the cumbersome work of manually creating and/or delivering reports to respective business users on a periodic basis.

Run your company from anywhereDASHBOARDS, users can define their own Dashboards having combination of multiple reports like View, Gauge, Chart, KPI's, RSS Feeds etc, on one single screen.Dashboard is a reporting tool that can be defined as a user interface for organizing and presenting data in a consolidated manner. Data from multiple sources are integrated and unified for display on a single platform. This makes the information easy to read and comprehend, all on the same screen.

Key Performance IndicatorsKPI are high-level snapshots of a business or organization based on specific predefined measures. KPIs typically consist of any combination of multiple reports. They may include global or regional sales figures, personnel stats, real-time supply chain information, or anything else that is deemed critical to a corporation's success. KPI allows goals to be observed with different warning colors that will be switched on as defined giving the user a quick view of how well or how poorly each goal is met. It is the best way to track and represent variances on targets & budgets.

File Reader1KEY FILE READER is a utility that imports data from Text Files, Excel Files, stores it into 1KEY CUBE or 1KEY VIEW for direct reporting and analytics.1KEY users get the benefits of another key functionality which not many reporting tools software provide as of today.

Query Expert1KEY has dynamic query engine with expression builder and model creator. It provides the facility to use simple graphical interface to build SQL statements and create views in a database. It has graphical panes that displays your SQL statements visually and a text pane that displays the text of your SQL statement. You can work in either the graphical or text panes.

Role Based Security1KEY uses "parametric control" for controlling access over business information which is available to users for their reporting needs. Parameters are mapped to the user hierarchy of the organization and hence the access to the relevant data. Parameters definition can be one of the fields available from the system or can be user defined based on the requirement of the organizations.

End Deliverables from MAIA

Offerings from MAIA Intelligence

Why MAIA deployment are successful

Enable Confident Decision Making & Improve EfficiencyRight Information, Right Time, Right Format

Our Journey2006 – Business Intelligence product company established2007 - Featured in NASSCOM 100 IT Innovators2007 - MAIA in ATRE, a Global technology Summit hosted by Red Herring2008 - 1KEY Agile BI Suite featured in Microsoft Solution Directory2008 - 1KEY is the only Indian BI to be recognized by National Informatics Centre Services Inc. (NICSI)2008 - Gartner’s Hype Cycle for ICT in India, Report mentioned MAIA2008 – Red Herring Asia Finalist 1002008 – India’s Most Trusted IT Vendor by a CIO Survey by The CTO Forum2009 – Named ‘Most Successful Startup’ to watch out for in 2009 by the readers and editorial board of I.T. Magz2009 – NIC BIDW division recommends MAIA 1KEY for Technology Development Board National Award2009 – Featured in Gartner’s BI Market Trend Report

Our Customers

Awards & AffiliationsAwards & Affiliations

Customers Cases

2012 – India Focus India is the fastest growing BI market in world.

Software Product Companies Key DifferentiatorHigher return potential…greater valuation multiple on product revenueAbility to scale revenue & profits from successful product is far greater than with successful serviceRelatively much longer wait to establishing market presence, brand name, revenue…initial 18 to 24 months may see investments taking place without any returns or proof of itIndia services brand is globally accepted; extremely early days for Indian software products…consequently related investments are higher Skill requirement more rigid than in services Team (both investee and investor) culture required is different Channel investments are higher than in case of services partnerships-selling products through partners is more challenging in the initial days until the product and the partnership mature

About MAIA We have initial success , insight and guts, seeking growth capital. We will succeed because our efforts and our laser beam focus will help us defeat bigger and highly funded competitors in diverse business. We are frugal with two most precious assets: time and money.Our secret weapon is knowing how to cut through bureaucracy. Our size makes us faster and more nimble than any company could ever be.We are in it for the long haul. Building a business that will last separates us from the opportunist, and is an investment in our brand and our future. Surviving is succeeding, and each day that goes by makes it easier for us to reach our goals.

MAIAIntelligenceThank youCorporate Office:2/319, Millennium Business Park, Sector 1, Mahape, New Mumbai, India – 400 701Tel: 91-22-66888999 | Fax:91-22-66889000 | E-mail: sales@maia-intelligence.com