I want my MVP!From idea to testable artefacta #businessinbeta production
invention ≠ innovation
inventions: new ideas for productsinnovations: the transformationof new ideas intomarketable products or services
ideate
create
validate
#visioning
(assumptions)ideate
where do you want to go?and why?
inspire & align
the elevator pitch template & the idea behind itFor <customer>who <needs/is disappointed with><product name>is a <product ...
in your group …find a feasible idea to work onask yourself: why? for whom?use the elevator pitch to state itwrite it down o...
gallery walktimebox: 5 minutes
reflectiontimebox: 5 minutes
#facts
guiding questions:
what do i know aboutcustomer needs?
what do i know aboutthe target market?
what do i know abouttools & technologies?
what do i know aboutwhat i don‘t know?
the elevator pitch template & the idea behind itFor <customer>who <needs/is disappointed with><product name>is a <product ...
the elevator pitch template & the idea behind itFor <customer>who <needs/is disappointed with><product name>is a <product ...
in your group …keeping the guiding questions in mind,collect facts & uncertaintieswrite them onto sticky notesattach them ...
gallery walktimebox: 5 minutes
reflectiontimebox: 5 minutes
#validating
assumptionsonly!
(learn)validate
houston,do we have a problem?step #01: customer & problem hypothesis
the next big thing?step #02: solution hypothesis
pivot or persevere?
Decrease time & moneyspent between pivots
track pivots
customer hypothesis
problem hypothesis
solution hypothesis
Product = experiments
riskiest assumption
exploration
pitch
concierge
minimum success criteria
progress throughvalidated learning
(in-)validated
SMART goals
CustomerProblem
CustomerProblemAssumptionAssumptionAssumptionAssumptionAssumptionAssumptionRiskiestAssumption
CustomerProblemAssumptionAssumptionAssumptionAssumptionAssumptionAssumptionRiskiestAssumption
CustomerProblemAssumptionAssumptionAssumptionAssumptionAssumptionAssumptionRiskiestAssumptionMethod
CustomerProblemAssumptionAssumptionAssumptionAssumptionAssumptionAssumptionRiskiestAssumptionMinimumSuccessMethod
CustomerProblemAssumptionAssumptionAssumptionAssumptionAssumptionAssumptionRiskiestAssumptionMinimumSuccessMethod
CustomerProblemRiskiestAssumption
CustomerProblemRiskiestAssumptionDifferentCustomerSameProblem
in your group …define your customer & problem hypothesisidentify unvalidated assumptionswrite them onto sticky notesidentif...
for the audience …present your test:customer & problem hypothesisriskiest assumptionvalidation methodminimum success crite...
?.
twitter: @businessinbetawebsite: http://business.inbeta.coworkshops: http://events.inbeta.co
I want my MVP!
I want my MVP!
I want my MVP!
I want my MVP!
I want my MVP!
I want my MVP!
I want my MVP!
I want my MVP!
I want my MVP!
I want my MVP!
I want my MVP!
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I want my MVP!

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Workshop in der Gründungswerkstatt Hannover zum Thema Lean Startup und Product Prototyping. Hintergrund und Übungen zu

* Strategien der Produktentwicklung
* Produktvision
* Customer, Problem und Solution Hypotheses
* Fact Landscapes
* Minimum Viable Products
* Validierung mit dem Validation Board

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I want my MVP!

  1. 1. I want my MVP!From idea to testable artefacta #businessinbeta production
  2. 2. invention ≠ innovation
  3. 3. inventions: new ideas for productsinnovations: the transformationof new ideas intomarketable products or services
  4. 4. ideate
  5. 5. create
  6. 6. validate
  7. 7. #visioning
  8. 8. (assumptions)ideate
  9. 9. where do you want to go?and why?
  10. 10. inspire & align
  11. 11. the elevator pitch template & the idea behind itFor <customer>who <needs/is disappointed with><product name>is a <product category>that <USP>.Unlike <main competitor(s)>it delivers <3-4 additional benefits>
  12. 12. in your group …find a feasible idea to work onask yourself: why? for whom?use the elevator pitch to state itwrite it down on a piece of flipchart paperput it on the walls around youtimebox: 10 minutes
  13. 13. gallery walktimebox: 5 minutes
  14. 14. reflectiontimebox: 5 minutes
  15. 15. #facts
  16. 16. guiding questions:
  17. 17. what do i know aboutcustomer needs?
  18. 18. what do i know aboutthe target market?
  19. 19. what do i know abouttools & technologies?
  20. 20. what do i know aboutwhat i don‘t know?
  21. 21. the elevator pitch template & the idea behind itFor <customer>who <needs/is disappointed with><product name>is a <product category>that <USP>.Unlike <main competitor(s)>it delivers <3-4 additional benefits>
  22. 22. the elevator pitch template & the idea behind itFor <customer>who <needs/is disappointed with><product name>is a <product category>that <USP>.Unlike <main competitor(s)>it delivers <3-4 additional benefits>FactFactFactFactFactFactFactFactFactFactFact
  23. 23. in your group …keeping the guiding questions in mind,collect facts & uncertaintieswrite them onto sticky notesattach them to your elevator pitchgroup them around the pitch‘s elementstimebox: 10 minutes
  24. 24. gallery walktimebox: 5 minutes
  25. 25. reflectiontimebox: 5 minutes
  26. 26. #validating
  27. 27. assumptionsonly!
  28. 28. (learn)validate
  29. 29. houston,do we have a problem?step #01: customer & problem hypothesis
  30. 30. the next big thing?step #02: solution hypothesis
  31. 31. pivot or persevere?
  32. 32. Decrease time & moneyspent between pivots
  33. 33. track pivots
  34. 34. customer hypothesis
  35. 35. problem hypothesis
  36. 36. solution hypothesis
  37. 37. Product = experiments
  38. 38. riskiest assumption
  39. 39. exploration
  40. 40. pitch
  41. 41. concierge
  42. 42. minimum success criteria
  43. 43. progress throughvalidated learning
  44. 44. (in-)validated
  45. 45. SMART goals
  46. 46. CustomerProblem
  47. 47. CustomerProblemAssumptionAssumptionAssumptionAssumptionAssumptionAssumptionRiskiestAssumption
  48. 48. CustomerProblemAssumptionAssumptionAssumptionAssumptionAssumptionAssumptionRiskiestAssumption
  49. 49. CustomerProblemAssumptionAssumptionAssumptionAssumptionAssumptionAssumptionRiskiestAssumptionMethod
  50. 50. CustomerProblemAssumptionAssumptionAssumptionAssumptionAssumptionAssumptionRiskiestAssumptionMinimumSuccessMethod
  51. 51. CustomerProblemAssumptionAssumptionAssumptionAssumptionAssumptionAssumptionRiskiestAssumptionMinimumSuccessMethod
  52. 52. CustomerProblemRiskiestAssumption
  53. 53. CustomerProblemRiskiestAssumptionDifferentCustomerSameProblem
  54. 54. in your group …define your customer & problem hypothesisidentify unvalidated assumptionswrite them onto sticky notesidentify riskiest assumptiondevise validation method & success criteriontest!timebox: 10 minutes
  55. 55. for the audience …present your test:customer & problem hypothesisriskiest assumptionvalidation methodminimum success criterion„result“timebox: 1 minute
  56. 56. ?.
  57. 57. twitter: @businessinbetawebsite: http://business.inbeta.coworkshops: http://events.inbeta.co

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