I want my MVP!
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I want my MVP!

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Workshop in der Gründungswerkstatt Hannover zum Thema Lean Startup und Product Prototyping. Hintergrund und Übungen zu ...

Workshop in der Gründungswerkstatt Hannover zum Thema Lean Startup und Product Prototyping. Hintergrund und Übungen zu

* Strategien der Produktentwicklung
* Produktvision
* Customer, Problem und Solution Hypotheses
* Fact Landscapes
* Minimum Viable Products
* Validierung mit dem Validation Board

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  • 1. I want my MVP!From idea to testable artefacta #businessinbeta production
  • 2. invention ≠ innovation
  • 3. inventions: new ideas for productsinnovations: the transformationof new ideas intomarketable products or services
  • 4. ideate
  • 5. create
  • 6. validate
  • 7. #visioning
  • 8. (assumptions)ideate
  • 9. where do you want to go?and why?
  • 10. inspire & align
  • 11. the elevator pitch template & the idea behind itFor <customer>who <needs/is disappointed with><product name>is a <product category>that <USP>.Unlike <main competitor(s)>it delivers <3-4 additional benefits>
  • 12. in your group …find a feasible idea to work onask yourself: why? for whom?use the elevator pitch to state itwrite it down on a piece of flipchart paperput it on the walls around youtimebox: 10 minutes
  • 13. gallery walktimebox: 5 minutes
  • 14. reflectiontimebox: 5 minutes
  • 15. #facts
  • 16. guiding questions:
  • 17. what do i know aboutcustomer needs?
  • 18. what do i know aboutthe target market?
  • 19. what do i know abouttools & technologies?
  • 20. what do i know aboutwhat i don‘t know?
  • 21. the elevator pitch template & the idea behind itFor <customer>who <needs/is disappointed with><product name>is a <product category>that <USP>.Unlike <main competitor(s)>it delivers <3-4 additional benefits>
  • 22. the elevator pitch template & the idea behind itFor <customer>who <needs/is disappointed with><product name>is a <product category>that <USP>.Unlike <main competitor(s)>it delivers <3-4 additional benefits>FactFactFactFactFactFactFactFactFactFactFact
  • 23. in your group …keeping the guiding questions in mind,collect facts & uncertaintieswrite them onto sticky notesattach them to your elevator pitchgroup them around the pitch‘s elementstimebox: 10 minutes
  • 24. gallery walktimebox: 5 minutes
  • 25. reflectiontimebox: 5 minutes
  • 26. #validating
  • 27. assumptionsonly!
  • 28. (learn)validate
  • 29. houston,do we have a problem?step #01: customer & problem hypothesis
  • 30. the next big thing?step #02: solution hypothesis
  • 31. pivot or persevere?
  • 32. Decrease time & moneyspent between pivots
  • 33. track pivots
  • 34. customer hypothesis
  • 35. problem hypothesis
  • 36. solution hypothesis
  • 37. Product = experiments
  • 38. riskiest assumption
  • 39. exploration
  • 40. pitch
  • 41. concierge
  • 42. minimum success criteria
  • 43. progress throughvalidated learning
  • 44. (in-)validated
  • 45. SMART goals
  • 46. CustomerProblem
  • 47. CustomerProblemAssumptionAssumptionAssumptionAssumptionAssumptionAssumptionRiskiestAssumption
  • 48. CustomerProblemAssumptionAssumptionAssumptionAssumptionAssumptionAssumptionRiskiestAssumption
  • 49. CustomerProblemAssumptionAssumptionAssumptionAssumptionAssumptionAssumptionRiskiestAssumptionMethod
  • 50. CustomerProblemAssumptionAssumptionAssumptionAssumptionAssumptionAssumptionRiskiestAssumptionMinimumSuccessMethod
  • 51. CustomerProblemAssumptionAssumptionAssumptionAssumptionAssumptionAssumptionRiskiestAssumptionMinimumSuccessMethod
  • 52. CustomerProblemRiskiestAssumption
  • 53. CustomerProblemRiskiestAssumptionDifferentCustomerSameProblem
  • 54. in your group …define your customer & problem hypothesisidentify unvalidated assumptionswrite them onto sticky notesidentify riskiest assumptiondevise validation method & success criteriontest!timebox: 10 minutes
  • 55. for the audience …present your test:customer & problem hypothesisriskiest assumptionvalidation methodminimum success criterion„result“timebox: 1 minute
  • 56. ?.
  • 57. twitter: @businessinbetawebsite: http://business.inbeta.coworkshops: http://events.inbeta.co