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#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
#businessinbeta Intro
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#businessinbeta Intro

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Auftakt zur Veranstaltungsreihe im betahaus Hamburg. Sie blickt hinter Buzzwords wie Agile Development, Lean Startup, Design Thinking, und Serious Play, probiert Formate und Methoden aus und will …

Auftakt zur Veranstaltungsreihe im betahaus Hamburg. Sie blickt hinter Buzzwords wie Agile Development, Lean Startup, Design Thinking, und Serious Play, probiert Formate und Methoden aus und will einen lebendigen Austausch zur Frage „Wie entwickle ich erfolgreich innovative Produkte?“ anregen.

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  • 1. #businessinbetabeginning an (un)expected journey
  • 2. how do wecreate new stuff?that is: innovative products.
  • 3. feed the line
  • 4. all u need is a campaign
  • 5. masters ofbusiness administration
  • 6. but…
  • 7. but…how?
  • 8. “Would you tell me, please, which way I ought to gofrom here?”“That depends a good deal on where you want to get to,” said the Cat.“I don’t much care where …”said Alice. “Then it doesn’t matter which way you go,” said the Cat.
  • 9. bridging the gap:think beta!
  • 10. ideate create validate
  • 11. how innovative r u?timeboxes:3 + 2 minutes
  • 12. ideate(assumptions)
  • 13. where do you want to go? and why?
  • 14. status quo vs. desired goals
  • 15. the elevator pitch template & the idea behind itFor <customer>who <needs/is disappointed with><product name>is a <product category>that <USP>.Unlike <main competitor(s)>it delivers <3-4 additional benefits>
  • 16. in your group …find a feasible idea to work onwhy?for whom?use the elevator pitch to state itwrite it down on a piece of flipchart paperput it on the walls around youtimebox: 10 minutes
  • 17. gallery walktimebox: 5 minutes
  • 18. do you know your customer?get closer ...
  • 19. personawho is he/she? age, gender, other info ...what are his/her goals? focus!what’s his behaviour? be descriptive!=> what are the key goals for us?–> what’s a must?–> what’s to avoid?
  • 20. on your own …write down a persona for your favouriteproduct!timebox: 5 minutes
  • 21. tomorrow’s most wantedattach your personas to the elevator pitchtimebox: 5 minutes
  • 22. (from a business perspective:)
  • 23. ... cluster & order your personasself-organize into groups of 4-5 ppl.use a piece of flipchart paper to group andorder your personastimebox: 5 minutes
  • 24. ... define value propositionsin your groupswhich value do you deliver to yourpersonas?state the value propositions on stickiestimebox: 5 minutes
  • 25. assumptions only!
  • 26. but: we already created created something to validate ! validatewe already have defined some “products”: vision & personas & value propositions
  • 27. validate (learn)
  • 28. can u feel the pain?step #01: houston, do we have a problem?
  • 29. the next big thing? step #02: is it really 42?
  • 30. a possible tool bag ...
  • 31. interviews
  • 32. paper prototypes
  • 33. build mea bridge!
  • 34. serious play
  • 35. wow.
  • 36. empirical management (be transparent, inspect & adapt)
  • 37. use what you’ve learned!
  • 38. createexperiments to learn with
  • 39. iterative developmentuser stories, features, prototypes
  • 40. incremental development prototypes, features, user stories
  • 41. from abstract ideas ...
  • 42. ... to usable features ...
  • 43. … using baby steps.
  • 44. one more thing...
  • 45. ?.
  • 46. to be continued ...Working effectively with PersonasEnvisioning Products“I want my MVP!”From idea to testable artifact“Money for nothing & changes for free!”Introduction to agile (software) developmentStrategic Play!Design ThinkingService DesignVisual Facilitation

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