Web Analytics – What are they? Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends.Web analytics is often used as part of customer relationship management analytics (crm analytics). The analysis can include determining the likelihood that a given customer will repurchase a product after having purchased it in the past, personalizing the site to customers who visit it repeatedly, monitoring the dollar volume of purchases made by individual customers or by specific groups of customers, observing the geographic regions from which the most and the least customers visit the site and purchase specific products, and predicting which products customers are most and least likely to buy in the future. The objective is to promote specific products to those customers most likely to buy them, and to determine which products a specific customer is most likely to purchase. This can help to improve the ratio of revenue to marketing costs. In addition to these features, Web analytics may include tracking the clickthrough and drilldown behavior of customers within the Web site, determining the sites from which customers most often arrive, and communicating with browsers to track and analyze online behavior. The results of Web analytics are provided in the form of tables, charts, and graphs. A generic term meaning the study of the impact of a website on its users. E-commerce companies often use Web analytics software to measure such concrete details as how many people visited their site, how many of those visitors were unique vistors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on the site's search engine, how long they stayed on a given page or on the entire site, what links they clicked on and when they left the site. Web analytic software can also be used to monitor whether or not a site's pages are working properly. With this information, Web site administrators can determine which areas of the site are popular and which areas of the site do not get traffic and can then use this data to streamline a site to create a better user experience.
It’s just the numbers that relate to the online aspects of your business or organisation! It extends beyond your website(s) to advertising, social media, inbound links, etc. It’s not only Google Analytics….
Setting It Up….. Set up a Google account Go to Account Settings Add Analytics to your account Copy the code snippet into the <head> section of your site or send it to your agency/designer to add Wait a few hours and then watch your data appear!