Your SlideShare is downloading. ×
0
designerwearIndustrySection 1
Industry OverviewGlobal Current Scenario – Rs. 2.2 lakh croreGrowing at a rate of 12%                                     ...
Indian market size –Total Apparel market : 88,340 croreBranded apparel market : 20,000 crore            Indian MarketOrgan...
Designer Wear MarketThe largest current sales turnoverwithin the Indian Designer Wearsegment - Rs.30 crore per annumAverag...
So what is your colour this season ?India - an attractive market forluxury brandsAbout 50 premium and luxury brands,includ...
Evolution ofdesigner wearindustrySection 2
Timeline Till 3000 BC   1960 – 1980     1980 – 1990           1990-2000       2000-2010                                   ...
Fashion is a factory that manufactures desiresThe Dynamics of Fashion ( Second Edition) – Elaine Stone
Timeline                       1848 Till 3000 BC       1960 – 1980     1980 – 1990          1990-2000       2000-2010     ...
1848 – Charles Worth               Fashion is a factory that manufactures desiresThe Dynamics of Fashion ( Second Edition)...
Timeline                    1950 - 1980 Till 3000 BC       1960 – 1980      1980 – 1990         1990-2000        Spread200...
1950 - 1980                      Fashion is all about the one who wears itThe Dynamics of Fashion ( Second Edition) – Elai...
Timeline                                         1980 - 2000 Till 3000 BC       1960 – 1980                Online shopping...
1980-2000                Style is a way to say who you are without having to speakThe Dynamics of Fashion ( Second Edition...
Timeline         1948           1950 – 1980         1980 – 2000                           2000-2011                       ...
2000- 2011                  The best design in the world comes down to a person                                           ...
2000 -2011       India         Connecting with the heritage as well as the futureExinearticles.com , fashion brands – Mark...
2000 -2011       India                 If loving fashion is a crime, we plead guilty !Exinearticles.com , fashion brands –...
You don’t buy clothes, youbuy an identity . . .
SecondaryresearchSection 3
Industry OverviewDESIGNNERWEAR
Its not enough to be fashionable, one wishes                                           to appear intelligent as wellHigh e...
There is inevitably something more appealing about an imagined better world
distributionchannelsSection 4
Back Enddistribution
# Step 1Sketching and the Designing# Step 2Manufacturer / Wholesaler# Step 3Workshop- Textile Designing- Dying and Printin...
AT                      WORKSHOP- Textile Designing- Dying and Printing- Embroidery and Lace work- Cutting work and Stitch...
# Step 4Transportation# Step 5At the Boutique                   Back End# Step 6          distributionBack Office
Location of the Boutique matters the most         In Designer Wear Industry             - Amber and ShirrinChannel Partner...
Co - brandingLakme + Manish Malhotra(Lakme Absolute Make up)Tarun Tahiliani + Timex(Designer watches)Julian Mac Donalds+ I...
Marketing and Advertising done through,Participation in National and InternationalFashion Shows-(Shows at Dubai, Milan, In...
In India, Bollywood is one of the best ways               to gain fame in the             Designer Wear IndustryAdvertisin...
Estd.        1858 - 2011   Understanding consumers                      Primary ResearchSection 5
Women              2          5                4             4         4          5           3        3         3        ...
Value Parameter       Need GapShopping Experience   One stop boutiqueVariety               Design accessories             ...
ValuePropositionSection 6
Value PropositionsConcept –Online tracking – timeline of the designprocess at each stageTie up with an online portal partn...
Value PropositionsConcept –Online tracking – timeline of the designprocess at each stageTie up with an online portal partn...
Value PropositionsConcept –Online tracking – timeline of the designprocess at each stageTie up with an online portal partn...
Value PropositionsConceptOne stop BoutiqueA designer wear boutique where thecustomer gets the following servicesunder the ...
Value PropositionsFancy packaging – uniqueness -Branding through uniquepackaging which will help thedesigner differentiate...
Value PropositionsTraining centresCertificationWaiting time to sit – AmbienceIncrease brand awareness throughSocial networ...
ThankyouSneha RandadRoshni Vora
Designer wear
Designer wear
Upcoming SlideShare
Loading in...5
×

Designer wear

676

Published on

Designer wear sectorial analysis

Published in: Lifestyle, Business
1 Comment
1 Like
Statistics
Notes
  • It is reallly very gud and helpful which can really help in corporate world..
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
676
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
26
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Designer wear "

  1. 1. designerwearIndustrySection 1
  2. 2. Industry OverviewGlobal Current Scenario – Rs. 2.2 lakh croreGrowing at a rate of 12% GlobalIndian Designer wear market – barely And0.32 % of International Industries’ net worth Indian
  3. 3. Indian market size –Total Apparel market : 88,340 croreBranded apparel market : 20,000 crore Indian MarketOrganised designer wear market : 300-500 crore Overview
  4. 4. Designer Wear MarketThe largest current sales turnoverwithin the Indian Designer Wearsegment - Rs.30 crore per annumAverage turnover of well- known Designers -Rs. 10-15 crore per annum.Approximate Revenue Structure IndiaDesigners take profit of 200 % to300 % profit on an outfit.
  5. 5. So what is your colour this season ?India - an attractive market forluxury brandsAbout 50 premium and luxury brands,including Jimmy Choo, Gucci, Christian Dior,andChanel, have opened stores in India inrecent years.Consumer spending on fashion products Indiahas grown at 7.1% annually from 2002through 2009
  6. 6. Evolution ofdesigner wearindustrySection 2
  7. 7. Timeline Till 3000 BC 1960 – 1980 1980 – 1990 1990-2000 2000-2010 Spread of designer wear Online shopping, throughout the world Flourishing year Comfort designs for designers (Ralph Lauren, CK, DKNY) Till 3000 BC Flower power designs, Pantsuits eraThe Dynamics of Fashion ( Second Edition) – Elaine Stone
  8. 8. Fashion is a factory that manufactures desiresThe Dynamics of Fashion ( Second Edition) – Elaine Stone
  9. 9. Timeline 1848 Till 3000 BC 1960 – 1980 1980 – 1990 1990-2000 2000-2010 Spread of designer wear Online shopping, throughout the world Flourishing year Comfort designs Beginning of for designers Designer(Ralph Lauren, CK, DKNY) wear Till 3000 BC Flower power designs, Pantsuits eraThe Dynamics of Fashion ( Second Edition) – Elaine Stone
  10. 10. 1848 – Charles Worth Fashion is a factory that manufactures desiresThe Dynamics of Fashion ( Second Edition) – Elaine Stone
  11. 11. Timeline 1950 - 1980 Till 3000 BC 1960 – 1980 1980 – 1990 1990-2000 Spread2000-2010 wear of designer Online shopping, throughout the world Comfort designs Spread of designer wear Online shopping, Flourishing year throughout the world for designers Comfort designs Flourishing year for designersLauren, CK, DKNY) (Ralph Flower power designs, CK, DKNY) (Ralph Lauren, Beginning of Pantsuits era Designer wear Till 3000 BC Flower power designs, Pantsuits eraThe Dynamics of Fashion ( Second Edition) – Elaine Stone
  12. 12. 1950 - 1980 Fashion is all about the one who wears itThe Dynamics of Fashion ( Second Edition) – Elaine Stone
  13. 13. Timeline 1980 - 2000 Till 3000 BC 1960 – 1980 Online shopping, 1980 – 1990 1990-2000 2000-2010 Comfort designs Spread of designer wear Online shopping, Flourishing year throughout the world for designers Comfort designs Flourishing year for designersLauren, CK, DKNY) (Ralph Flower power designs, CK, DKNY) (Ralph Lauren, Beginning of Pantsuits era Designer wear Till 3000 BC Flower power designs, Pantsuits eraThe Dynamics of Fashion ( Second Edition) – Elaine Stone
  14. 14. 1980-2000 Style is a way to say who you are without having to speakThe Dynamics of Fashion ( Second Edition) – Elaine Stone
  15. 15. Timeline 1948 1950 – 1980 1980 – 2000 2000-2011 Online shopping, Spread of designer wear Till 3000 BC 1960 – 1980 1980 – 1990 1990-2000 2000-2010 Comfort designs throughout the world Spread of designer wear Online shopping, Flourishing year throughout the world for designers Comfort designs Flourishing year for designersLauren, CK, DKNY) (Ralph Flower power designs, CK, DKNY) (Ralph Lauren, Beginning of Pantsuits era Designer wear Till 3000 BC Flower power designs, Pantsuits eraThe Dynamics of Fashion ( Second Edition) – Elaine Stone
  16. 16. 2000- 2011 The best design in the world comes down to a person admiring it in front of the mirriorExinearticles.com , fashion brands – Mark Tungate
  17. 17. 2000 -2011 India Connecting with the heritage as well as the futureExinearticles.com , fashion brands – Mark Tungate
  18. 18. 2000 -2011 India If loving fashion is a crime, we plead guilty !Exinearticles.com , fashion brands – Mark Tungate
  19. 19. You don’t buy clothes, youbuy an identity . . .
  20. 20. SecondaryresearchSection 3
  21. 21. Industry OverviewDESIGNNERWEAR
  22. 22. Its not enough to be fashionable, one wishes to appear intelligent as wellHigh end users for designer wearWomen – ( 25 – 75 years )- Working- HousewivesMen - (30 – 50 years )People during festivalsPeople during occasions – marriage, ceremonies,etc.Students - Young girls – ( 22 – 30 years) Primary usersActors /models/ People in the media industry- Film industry / Tv industry
  23. 23. There is inevitably something more appealing about an imagined better world
  24. 24. distributionchannelsSection 4
  25. 25. Back Enddistribution
  26. 26. # Step 1Sketching and the Designing# Step 2Manufacturer / Wholesaler# Step 3Workshop- Textile Designing- Dying and Printing Back End- Embroidery and Lace work- Cutting work and Stitching distribution
  27. 27. AT WORKSHOP- Textile Designing- Dying and Printing- Embroidery and Lace work- Cutting work and StitchingWorkforceKaarigars ,Masters ,Quality control teamMachineries- Sewing machines ( Rs. 13,000 to Rs. 14,000 per machine ) Back End- Juki machines- Equipment for dying, printing and embroidery distribution
  28. 28. # Step 4Transportation# Step 5At the Boutique Back End# Step 6 distributionBack Office
  29. 29. Location of the Boutique matters the most In Designer Wear Industry - Amber and ShirrinChannel PartnersSatya Paul + Genesis co.(Handbags and ties)Rocky S + Brand Concept co,(Handbags)Priya Darshini (Sepia) + WestsideParis Hilton + Brand Concept co.(Handbags) Front EndDebenhams(Manish Arora and Narendra Kumar distribution
  30. 30. Co - brandingLakme + Manish Malhotra(Lakme Absolute Make up)Tarun Tahiliani + Timex(Designer watches)Julian Mac Donalds+ Intel(Laptop Bags) Front EndMarc Jacob + Sony(psp bags) distribution
  31. 31. Marketing and Advertising done through,Participation in National and InternationalFashion Shows-(Shows at Dubai, Milan, India, etc)National and International Exhibitions –(Dubai, Chicago )Sponsoring Charity shows -Vikram Phadnis recently did Araaish’s sale ofcharity in Delhi. Marketing(Tour de India Fashion week, Durban fashionweek) And Advertisements
  32. 32. In India, Bollywood is one of the best ways to gain fame in the Designer Wear IndustryAdvertising in Fashion Magazines –like Vogue India, BTW, Femina, etcFreebies to superstarsIn film Advertising –(Entry of Manish Malhotra)Others - Krishh, Mujhse shaadi karogi, etc MarketingSocial functions –Award Functions, Television shows And Advertisements
  33. 33. Estd. 1858 - 2011 Understanding consumers Primary ResearchSection 5
  34. 34. Women 2 5 4 4 4 5 3 3 3 2 3 4 3 4 4 4 Men 5 2 4 4 3 1 2 4 2 3 4 4 3 1 1 3 Occasional buyers 3 5 5 4 4 5 3 4 4 4 3 3 3 4 5 4Aspirational buyers 5 4 4 5 4 5 4 4 3 5 3 4 2 5 2 3Regular buyers (Elite 1 5 5 4 3 5 4 4 5 2 2 4 3 3 5 4 group) Celebrities 1 5 5 4 3 5 4 3 4 1 2 4 3 3 2 2 Non buyers 5 2 4 5 5 4 4 5 5 5 2 4 4 5 4 5 Channelpartners(Other brand 4 5 3 4 5 3 2 NA 3 4 NA 3 1 3 1 3 outlets)International Buyers 1 5 5 5 2 5 3 4 4 3 1 4 NNAA 5 5 3 Customer involvement Information about the Shopping experience Designers name Fit and style Uniqueness Ambience Location designer Comfort Service Display Quality Variety Colour Fabric Price
  35. 35. Value Parameter Need GapShopping Experience One stop boutiqueVariety Design accessories along with the designed costumeUniqueness Just above affordable pricesComfort Enhanced comfort with stylingService Sampling (swatches) for international buyersService Computerised sketchesVariety Designer formals Need gapsVariety Designer regional dresses CustomersReusability/On rent Online website – second hand designer wear
  36. 36. ValuePropositionSection 6
  37. 37. Value PropositionsConcept –Online tracking – timeline of the designprocess at each stageTie up with an online portal partner, whowould provide a tracking system for the attireto the customers Ideas Order Sketch Fabric Feb 15,2011 Approved Printing Approval Feb 17,2011 Feb 21,2011 Dyeing Feb 20,2011 Feb 25,2011
  38. 38. Value PropositionsConcept –Online tracking – timeline of the designprocess at each stageTie up with an online portal partner, whowould provide a tracking system for the attireto the customers Ideas Order Sketch Fabric Feb 15,2011 Approved Printing Approval Feb 17,2011 Feb 21,2011 Dyeing Feb 20,2011 Feb 25,2011
  39. 39. Value PropositionsConcept –Online tracking – timeline of the designprocess at each stageTie up with an online portal partner, whowould provide a tracking system for the attireto the customersDyeing StitchingFeb 25,2011 Trial 1 Final Feb 27,2011 Delivery Feb 28,2011 Feb 29,2011 March 2,2011
  40. 40. Value PropositionsConceptOne stop BoutiqueA designer wear boutique where thecustomer gets the following servicesunder the same roof by the designer- Attire- Accessories- Footwear- Grooming (Especially for Bridal season)
  41. 41. Value PropositionsFancy packaging – uniqueness -Branding through uniquepackaging which will help thedesigner differentiate from thecompetitorsGift cards – IdeasWhat better can one think of giftingto a designer wear. Exclusive Giftcards could be offered in order togive the receiver his own preference
  42. 42. Value PropositionsTraining centresCertificationWaiting time to sit – AmbienceIncrease brand awareness throughSocial networking websites
  43. 43. ThankyouSneha RandadRoshni Vora
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×