Communications gadgets and technology - Part 2

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Part 2 ppt of the Topic Communication gadgets and technology which focuses on Evolution of Cell Phones and their Operating system.

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Communications gadgets and technology - Part 2

  1. 1. Communications Gadgets and Technology
  2. 2. Top Operating System Share Gobal OS Market Share 60.00% 50.00% 40.00% Axis Title 30.00% 20.00% 10.00% 0.00% Android Symbian iOS RIM Bada Microsoft Others Market Share 3Q11 52.50% 16.90% 15% 11% 2.20% 1.50% 0.90% Market Share 3Q10 25.30% 36.30% 16.60% 15.40% 1.10% 2.70% 2.50%Source : Gartner 2011 Q3
  3. 3. History of Communication• Speech• Symbols Cave paintings Source: Wikipedia
  4. 4. Petroglyphs PictogramsIdeograms Writing Source: Wikipedia
  5. 5. Source: Wikipedia
  6. 6. Distance telecommunicationsVisual signals (non-electronic): Audio signals:•Prehistoric: Fires, Beacons, Smoke •Prehistoric: Communication drums, Hornssignals •1838 AD: Electrical telegraph•6th century BC: Mail •1876: Telephone•5th century BC: Pigeon post •1880: Photophone•4th century BC: Hydraulic •1896: Radiosemaphores•490 BC: Heliographs Advanced electrical/electronic•15th century AD: Maritime flags signals:•1790 AD: Semaphore lines•19th century AD: Signal lamps •1927: Television •1930: Videophone •1964: Fiber optics •1969: Computer networking •1981: Analog cellular mobile phones •1982: SMTP email •1983: Internet •1998: Satellite phones Source: Wikipedia
  7. 7. Before After
  8. 8. Before After
  9. 9. Source – Wilson Electronics (2010)
  10. 10. Source – Wilson Electronics (2010)
  11. 11. Source – Wilson Electronics (2010)
  12. 12. Source : mobithinking.com
  13. 13. Active Cellular Connections in IndiaTRAI August 2010 Juxt Consults 2010
  14. 14. India Cell Phone Statistic TRAI 2010Source : Juxt Consults (2010)
  15. 15. Source : Juxt Consults (2010)
  16. 16. Source : Juxt Consults (2010)
  17. 17. Value ParametersSource – GSM Arena
  18. 18. Strategy Canvas Cell Phone Brands 9 9 9 9 8 8 9 8 8 6 7 6 9 6 8 7 8 7 9 9 9 8 8 9 8 9 8 7 7 7Nokia Samsung LG Apple Blackberry Motorola Price Quality Design UI Durability
  19. 19. Brand Perception • Nokia – Durable, Value for Money, Trust worthy, Quality • Samsung – Durable, High Tech, Quality, Low Price • LG – Low Price, Quality • Apple – Stylish, Expensive, High TechSource – GSM Arena
  20. 20. THANK YOUBABLI SARA BABU DIVESH GUPTA
  21. 21. End Users• School Kids (12 – 18 )• College youth (18 – 24)• Working class• Business Class• Labour Class• Literate and Illiterate• Senior Citizens• Physically Challenged• People from different Income Group• Rural / Urban

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