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  • 1. Observational Research User based Primary Research
  • 2. 33% admitted to be bored or underwhelmedby their beer experience beyond thebeverage. User based Primary Research
  • 3. 85% of respondents admitted to feelingdrowsy, hungover and nauseous aftera night of indulgence. User based Primary Research
  • 4. 47% of brewery owners are seriously Back end Primary Researchconsidering owning their own farms
  • 5. 47% of snack brand sales occurs withbeer at bars and pubs. (GRADE A-C) Back end Primary Research
  • 6. 27% of train travellers (men) admitted to Front end Primary Researchillegally consuming alcohol by tipping
  • 7. 52% of wine shop owners would like amall outlet. Front end Primary Research
  • 8. Most major continents such as theEuropean, South America, Oceanic andNorth America have beer served in stadia. Front end Primary Research
  • 9. IWSR Report on Indian Wine and Beer Industry 2011-12
  • 10. User based Primary Research