Networking In The Cloud

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This presentation introduces key principles for developing a new media marketing program.

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  • Hello Kevin K.
    its presentations I liked very much, Great Job, Congratulations! In my company we working with web design,& e-marketing, in the slide we talk about the reasons for have a site in the web, and how you can do it very easy, and FREE, I invited, to visit my slide and if it likes, please add me to your favorites, thank you very much.

    Congratulations! I’ll add to favorites.

    I hope U add m 2 Favorites ’♥’ Bye Bye

    See my presentation - http://slidesha.re/5Td1I5
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Networking In The Cloud

  1. 1. Networking in the Cloud Website and SMO Strategies for the Small to Medium Sized Business
  2. 2. Every Business Owner Wants . . .  More Profit  More Customers  More Contacts  More Orders  Modern Up-to-Date Marketing  More Satisfied Customers  More Business  Bigger Market Share
  3. 3. Push or Pull?  Push Marketing = Going to the Customer  Sales Force  Direct Mail  Email  Pull Marketing = Getting the Customer to Come to You  Website  Phone Book  Social Media Networking
  4. 4. Why Do I Need a Website? 85% of people agreed the quality of a website is an important factor in earning the consumer’s trust.* Why do you need a website? Obtain new customers Stay ahead of your competition Over 77% of people said they were Build awareness of your business more likely to make a purchase from an unfamiliar business with a quality Serve your existing customers website than a poor website from a Maintain a professional online appearance known business.* Keep connected with your customers 24/7
  5. 5. Why Do I Need a Website?  In 2007, as much as $500 billion in offline purchases were influenced by online research (eMarketer)  89% of consumers making in store purchases in key categories have conducted research online (BIGResearch)  82% of people using local search sites followed up with an offline action like an in-store visit or phone call (TMP Directional Marketing)
  6. 6. What Does My Website Need?  Calls to Action: Buy Now!; Register Today; Call Us Today; For a Short Time Only.  Customer Incentives  Clear and Concise Text  Links to/from Other Websites  Simple Format  Feedback
  7. 7. I Have a Website. Now What? SEO vs PPC for your Website
  8. 8. SEO vs PPC  PPC – Pay-per-Click Advertising Internet advertising in which advertisers pay a fee for every visitor that clicks on their ad. PPC is often used to refer to keyword advertising on search engines and other websites.
  9. 9. SEO vs PPC  SEO – Search Engine Optimization The process of fine-tuning a website to reflect specific keywords and phrases that are relevant to your business for which you want to attract visitors to your site who are searching for those words/phrases. Several Elements Factored: Meta tags, links, page content, etc. Are you Registered on Google Maps?
  10. 10. Where Online and Offline Collide Social Media Networking
  11. 11. What is SMO?  Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos.  Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.  Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.
  12. 12. Why Use Social Marketing  No Cost or Low Cost For Most Services.  Variety of Service Providers and Resources Make It Relevant for Every Business.  The Impact Potential is Very High.  http://tweetrush.com/  http://www.facebook.com/press/info.php?st atistics#  It is Easily Matched to Other New Media Marketing Activities (web site (se0), email)
  13. 13. Forms of Social Marketing  Networking and Connecting (LinkedIn, Naymz, Plaxo, Merchant Circle, Facebook, etc.)  Blogging (Blogger, Wordpress, etc.)  Micro-Blogging (twitter, Pownce, Tumblr., Jaiku, identi.ca, Flickr, etc.)  Resource Sharing (Del.icio.us, SlideShare, FriendFeed, StumbleUpon, Etc)  Others (Technorati , Alterthingy.com, Skype, Etc.)
  14. 14. SMO Rules  Know Who You Want to Know – Suspect Marketing  Be Original and Creative  Provide Value Before You Expect Value  Give People a Reason to Link to You  Be Active and Participate in Networking Regularly  Make Connecting With You Easy – RSS, public profiles, links, links, links.
  15. 15. Executing Your SMO Strategy  Decide On Your Message – Who Cares?  A Long Term Strategy – Plan on 3 to 6 months of consistency to produce lasting results.  Stay focused – Don’t get caught hanging out with your friends and family.  Use an integrated approach – networking, blogging, micro-blogging, resource sharing.
  16. 16. Content and Design  Make Your Message Work  10 Second rule  Titled with care  Focus on Value before Sales  Establish Great Design Rules  Spend the Extra to Have Your Own Domain (no gmail, no yahoo, no msn, etc.)  Use a .Com domain Name  No Hyphens or Numbers in the Domain Name  Avoid Direct Sales or Advertizing on the Social Sites  Keep the Content Fresh and Valuable
  17. 17. Being a Community Member  Share with Your Community  Post often, but post meaningfully  Groups, Groups, Groups  No Spam – EVER  Share Freely and Openly  Don’t Share Just to Be “Out There.”

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