After many years of practice, this fall there seems to be a proliferation of material being published on the popular Jobs To be Done theory. One of the recent books on the subject is a long-time favorite author of mine, Steve Wunker. Steve’s Steve Wunkerbook, Jobs to Be Done: A Roadmap for Customer-Centered Innovation offers a perspective that most would associate with his long-time colleague of Steve’s, Clayton Christensen.

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Episode #419
Business901 Podcast

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