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How Starbucks Connects with Customers

by on Sep 18, 2013

  • 599 views

Joseph Michelli’s books, and doing a podcast with him several years ago, I concluded after reading Joe’s latest book, Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, ...

Joseph Michelli’s books, and doing a podcast with him several years ago, I concluded after reading Joe’s latest book, Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People, that it is his best work to date.

An excerpt by Dr. Joseph Michelli from the podcast and transcription below:

In the world which we live today there is a need to have a global of a connection with your customers as possible will also maintaining nuance for cultural relevance. The business principles in the book are specifically dedicated to that and by name….

Savor and Elevate
Love to be Loved
Reach for Common Ground
Mobilize the connection
Cherish and Challenge your Legacy

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How Starbucks Connects with Customers How Starbucks Connects with Customers Document Transcript