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An overview of using Lean in the sales and marketing process and the SALES PDCA method. The individual stages of the SALES -- PDCA framework are as follows: ...

An overview of using Lean in the sales and marketing process and the SALES PDCA method. The individual stages of the SALES -- PDCA framework are as follows:
Select the initial problem perception
Analyze the current knowledge of the process
Locate the people who understand the process
Empower the team
Select the improvement that needs to take place
Plan the improvement that needs to take place and plan the change
Do it the new way, execute the plan.
Check the results of the plan to determine whether the plan worked.
Act on the results. If the plan worked, standardize the change. If it didn't work, readjust and go through the cycle again.