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Lean Services, Lean Marketing and, as a result, Lean Service Design have been a large part of my efforts. When you get involved in a marketing effort, many people and organizations that are making the request have a failed service problem. It is seldom about getting more leads it is more often than not, managing the Leads they have. In today’s world, sales and marketing are very much about the performance of existing services.
Debashis “Deb” Sarkar has been researching, experimenting and working on how to successfully implement the Lean principles to service companies. Deb is also credited to have pioneered the enterprise-wide deployment of lean to service businesses in Asia in early 2000s. Last year, I did a podcast, Process Thinking in Lean Services with Deb and never published a transcription. This is a belated transcription of the podcast.