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Lean Sales and Marketing Engagement

by on Jul 05, 2013

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There is a presentation utilizing this slide deck available in the training section at Business901.com. Sales and marketing can no longer operate in a vacuum. It has become a process output that ...

There is a presentation utilizing this slide deck available in the training section at Business901.com. Sales and marketing can no longer operate in a vacuum. It has become a process output that intertwines across many of the departments within the organization. As companies have become flat, their decision making is increasingly being done by committee. As a supplier, you must mimic your customer decision-making path and as a result your sales and marketing will also be done by committee.

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