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Customer Value for Lean Marketing

by on Jul 01, 2013

  • 647 views

There is a presentation using this slide deck in the Business901.com training section. At the foundation of my Sales and Marketing thinking is a program that I helped develop with Dr. Eric Reidenbach; ...

There is a presentation using this slide deck in the Business901.com training section. At the foundation of my Sales and Marketing thinking is a program that I helped develop with Dr. Eric Reidenbach; it is the 5Cs of Driving Market Share. Since that time, I have added and subtracted a few things from it, but at its core is an outline focused on customer value.

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Customer Value for Lean Marketing Customer Value for Lean Marketing Presentation Transcript