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Lean Marketing House released in paperback
 

Lean Marketing House released in paperback

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This is the news release for the Lean Marketing House paperback. It describes the special offer for the first 100 sold.

This is the news release for the Lean Marketing House paperback. It describes the special offer for the first 100 sold.

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    Lean Marketing House released in paperback Lean Marketing House released in paperback Document Transcript

    • Business901 News ReleaseImplementing Lean Marketing Systems Lean Marketing House released in Paperback In celebration of this, the first 100 purchases will receive the offer outlined below.A few reasons to consider the Lean Marketing House book:  Is there a reason to use Lean in sales and marketing?  Do you have to be practicing Lean in the rest of the company?  Is Lean Marketing the same as Agile Marketing?  How does A3 problem solving relate to marketing?  Why is social media so Lean?  Can your company ever complete a Lean Transformation without Sales on board?  What does knowledge creation have to do with Lean?  What are the Lean marketing tools?  How would you create a Lean Transformation?  Develop stronger partnerships with your customers?  Provide a methodology to become more precise in your sales and marketing?  Begin a continuous improvement program in your sales and marketing?Joe Dager the author of the Lean Marketing House says, "I have justreceived the shipment of Lean Marketing House book in perfect paperbackform. That means I no longer have to create the ring-bound version. Incelebration of this, the first 100 purchases of the paperback through thedesignated link on the Business901 website and will include the following: Lean Marketing House in Paperback Copyright Business901
    • Business901 News ReleaseImplementing Lean Marketing Systems 1. Lean Marketing House Paperback Book 2. Lean Marketing House book on CD (Direct access to the Links Provided) 3. Marketing with A3 Book on CD ((Direct access to the Links Provided) 4. Best in Market by Dr. Eric Reidenbach on CD 5. Membership on the Marketing with A3 website 6. Related audio recordings and eBooks on subject. 7. 10% Discount Code to the Lean Sales and Marketing Summit. (30 day limit) 8. 50% Discount code to Driving Market Share Program (30 day limit). 9. 30 minute free coaching session on Lean Implementation (must be scheduled). 10. All items will be shipped to you (No Downloads)."Book Description: When you first hear the terms Lean and Value Streammost of our minds think about manufacturing processes and waste. Puttingthe words marketing behind both of them is hardly creative. WhetherMarketing meets Lean under this name or another it will be very close to theLean methodologies develop in software primarily under the Agileconnotation. This book is about bridging that gap. It may not bring all thepieces in place, but it is a starting point for creating true iterative marketingcycles based on not only Lean principles but more importantly CustomerValue.It is not about being in a cozy facility or going to Gemba on the factory floor.It is about starting with collaboration with your customer and not endingthere. It is about creating Sales Teams that are made up of different Lean Marketing House in Paperback Copyright Business901
    • Business901 News ReleaseImplementing Lean Marketing Systemsdepartments not other sales people. It is about using PDCA (Plan-Do-Check-Act) through-out the marketing cycle with constant feedback from customersthat can only occur if they are part of the process. It is about creating valuein your marketing that a customer needs to enable him to make a betterdecision.It is about managing a Value Stream Process. This is going to require re-thinking about the way you do business and the way you think about yourmarkets. More importantly the way you think about Value. Value in terms ofhow your market defines it. Stop thinking about product or even productbenefits. Your marketing systems must support the delivery of value to yourcustomer at a much higher rate than your competitor. Targeting that Valueproposition through the methods described in this book will increase yourability to deliver quicker and more accurately than your competitor. It is amoving target and the principles of Lean and PDCA facilitates the journey toCustomer Value.About Joe Dager: Business901 provides direction in areas such as Lean SixSigma Marketing and Achieving Expert Status. Business901 has designedtheir services and product offerings so that they are implementable systemsthat work in the real, not enough time, not enough people world we operatein. We provide tools that simplify the marketing process, not complicate it.Joe, the owner of Business901 is a Lean Six Sigma Black Belt and author ofthe Lean Marketing House and Marketing with A3.If you visit the Business901.com website, you can download and introductionto Lean Marketing Concepts in a 30-page eBook format. Dager’s experience Lean Marketing House in Paperback Copyright Business901
    • Business901 News ReleaseImplementing Lean Marketing Systemsincludes numerous start-ups, several turnarounds in variety of industries toinclude manufacturing, retail, and professional services to include marketing. Joseph T. Dager Lean Six Sigma Black Belt Ph: 260-438-0411 Fax: 260-818-2022 Email: jtdager@business901.com Web/Blog: http://www.business901.com Twitter: @business901 What others say: In the past 20 years, Joe and Ihave collaborated on many difficult issues. Joes ability to combine hisexpertise with "out of the box" thinking is unsurpassed. He has alwaysdelivered quickly, cost effectively and with ingenuity. A brilliant mind that isalways a pleasure to work with." James R.Joe Dager is President of Business901, a progressive company providingdirection in areas such as Lean Marketing, Product Marketing, ProductLaunches and Re-Launches. As a Lean Six Sigma Black Belt,Business901 provides and implements marketing, project and performanceplanning methodologies in small businesses. The simplicity of a singleflexible model will create clarity for your staff and as a result betterexecution. My goal is to allow you spend your time on the need versus theplan.An example of how we may work: Business901 could start with aconsulting style utilizing an individual from your organization or a virtualassistance that is well versed in our principles. We have capabilities toplug virtually any marketing function into your process immediately. Asproficiencies develop, Business901 moves into a coach’s role supporting theprocess as needed. The goal of implementing a system is that the processeswill become a habit and not an event. Business901 Podcast Opportunity Expert Status Lean Marketing House in Paperback Copyright Business901