Lean Marketing House - 28 day program

Lean Marketing House
28 Day Program
Building a Sales and Marketing structure of Continuous Improvement has never been so Important

28 Day Program
Courses are the Tools:
Lean Sigma Marketing Principles
Creating a Marketing Value Stream
Marketing with PDCA
Creating your Marketing Kanban
Using A3s in the Marketing Process
Implementing a Lean Marketing System

Why Lean Marketing?
Continuous improvement
is a necessity
Metrics are required
to judge
the rate and degree of improvement
Marketing needs a Process

It’s not your Grandmother’s Lean

Create a Customer Experience

Manage Touch Points!

Manage Marketing Tools!

Get inside your Customer’s
Buying Funnel!
P.S. It’s not your funnel anymore.

Look into Toyota’s buying funnel!

Create Pull
in your Sales and Marketing!
Access
Attract
Achieve

Lean Engagement Teams

Implement in spirals of increasing knowledge of the customer’s situation

New Standards
of creating Value
Lean
Collaboration
Co-Creation
SD -Logic
Value–in–Use
Gamification
Service Design
Design Thinking

SALES PDCA Platform
for Customer Engagement!

Create A3’s for your Marketing!
Team: Date:
Title/Theme:

Background/Definition:

Current Conditions:

Target:

Determine Cause/Analysis:

Countermeasures:

Implementation:

Follow-up:
Do
Check
Act
Plan

Create A3’s to improve performance!

28 Day Program
Taking Instruction out of the Webinar
Recorded Webinars for you to watch at your leisure
Workbooks with each webinar
Social Learning Web Community
After Program Assistance on Web Community
Weekly email support
Live Sessions dedicated to Demos and Q & A

Visit the Business901 Website
Each Participant will receive the E-Books
Marketing with PDCA
Marketing with A3
Register
Our Mission is to bring Continuous Improvement
to Sales and Marketing.

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Lean Marketing House - 28 day program

by Business901 on Aug 25, 2011

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