Lean Marketing House<br />28 Day Program<br />Building a Sales and Marketing structure of Continuous Improvement has never...
Lean Marketing House<br />28 Day Program<br />Courses are the Tools: <br />Lean Sigma Marketing Principles<br />Creating a...
Why Lean Marketing?<br />Continuous improvement <br />is a necessity<br />Metrics are required <br />to judge <br />the ra...
It’s not your Grandmother’s Lean<br />
Create a Customer Experience<br />
Manage Touch Points!<br />
Manage Marketing Tools!<br />
Get inside your Customer’s<br />Buying Funnel!<br />P.S. It’s not your funnel anymore. <br />
Look into Toyota’s buying funnel!<br />
Create Pull <br />in your Sales and Marketing!<br /><ul><li>Access
Attract
Achieve</li></li></ul><li>Lean Engagement Teams<br />
Implement in spirals of increasing knowledge of the customer’s situation <br />
New Standards<br /> of creating Value<br /><ul><li>Lean
Collaboration
Co-Creation
SD -Logic
Value–in–Use
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Lean Marketing House - 28 day program

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Description of the 28 day Lean Marketing program presented by Business901. Occurs on a monthly basis.

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  • The left side of the 11 x 17 page identifies your problems and sets your targets. The right side handles the problem-solving process, developing countermeasures, and standardizing the work. I look at the A3 as a mini PDCA project with the left side of the page being the Plan and the right side, the DO, Check, Act. At the end of the A3, you standardize the process for future use. It becomes a document that can help you improve similar projects or problems at a later date.
  • Lean Marketing House - 28 day program

    1. 1. Lean Marketing House<br />28 Day Program<br />Building a Sales and Marketing structure of Continuous Improvement has never been so Important<br />
    2. 2. Lean Marketing House<br />28 Day Program<br />Courses are the Tools: <br />Lean Sigma Marketing Principles<br />Creating a Marketing Value Stream<br />Marketing with PDCA<br />Creating your Marketing Kanban<br />Using A3s in the Marketing Process<br />Implementing a Lean Marketing System<br />
    3. 3. Why Lean Marketing?<br />Continuous improvement <br />is a necessity<br />Metrics are required <br />to judge <br />the rate and degree of improvement<br />Marketing needs a Process<br />
    4. 4. It’s not your Grandmother’s Lean<br />
    5. 5. Create a Customer Experience<br />
    6. 6. Manage Touch Points!<br />
    7. 7. Manage Marketing Tools!<br />
    8. 8. Get inside your Customer’s<br />Buying Funnel!<br />P.S. It’s not your funnel anymore. <br />
    9. 9. Look into Toyota’s buying funnel!<br />
    10. 10. Create Pull <br />in your Sales and Marketing!<br /><ul><li>Access
    11. 11. Attract
    12. 12. Achieve</li></li></ul><li>Lean Engagement Teams<br />
    13. 13. Implement in spirals of increasing knowledge of the customer’s situation <br />
    14. 14. New Standards<br /> of creating Value<br /><ul><li>Lean
    15. 15. Collaboration
    16. 16. Co-Creation
    17. 17. SD -Logic
    18. 18. Value–in–Use
    19. 19. Gamification
    20. 20. Service Design
    21. 21. Design Thinking</li></li></ul><li>SALES PDCA Platform<br />for Customer Engagement! <br />
    22. 22. Create A3’s for your Marketing!<br />Team: Date: <br />Title/Theme: <br /> <br />Background/Definition:<br />  <br /> <br />Current Conditions:<br />  <br />Target:<br /> <br />Determine Cause/Analysis:<br /> <br /> <br />Countermeasures:<br /> <br /> <br /> <br /> <br /> <br />Implementation:<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />Follow-up:<br />Do<br />Check<br />Act<br />Plan<br />
    23. 23. Create A3’s to improve performance!<br />
    24. 24. Lean Marketing House<br />28 Day Program<br />Taking Instruction out of the Webinar<br />Recorded Webinars for you to watch at your leisure<br />Workbooks with each webinar<br />Social Learning Web Community <br />After Program Assistance on Web Community<br />Weekly email support<br />Live Sessions dedicated to Demos and Q & A <br />
    25. 25. Visit the Business901 Website <br />Each Participant will receive the E-Books<br />Lean Marketing House<br />Marketing with PDCA<br />Marketing with A3<br />Register<br />Our Mission is to bring Continuous Improvement <br />to Sales and Marketing.<br />
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