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Lean Marketing House - 28 day program

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Description of the 28 day Lean Marketing program presented by Business901. Occurs on a monthly basis.

Description of the 28 day Lean Marketing program presented by Business901. Occurs on a monthly basis.

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  • The left side of the 11 x 17 page identifies your problems and sets your targets. The right side handles the problem-solving process, developing countermeasures, and standardizing the work. I look at the A3 as a mini PDCA project with the left side of the page being the Plan and the right side, the DO, Check, Act. At the end of the A3, you standardize the process for future use. It becomes a document that can help you improve similar projects or problems at a later date.

Transcript

  • 1. Lean Marketing House
    28 Day Program
    Building a Sales and Marketing structure of Continuous Improvement has never been so Important
  • 2. Lean Marketing House
    28 Day Program
    Courses are the Tools:
    Lean Sigma Marketing Principles
    Creating a Marketing Value Stream
    Marketing with PDCA
    Creating your Marketing Kanban
    Using A3s in the Marketing Process
    Implementing a Lean Marketing System
  • 3. Why Lean Marketing?
    Continuous improvement
    is a necessity
    Metrics are required
    to judge
    the rate and degree of improvement
    Marketing needs a Process
  • 4. It’s not your Grandmother’s Lean
  • 5. Create a Customer Experience
  • 6. Manage Touch Points!
  • 7. Manage Marketing Tools!
  • 8. Get inside your Customer’s
    Buying Funnel!
    P.S. It’s not your funnel anymore.
  • 9. Look into Toyota’s buying funnel!
  • 10. Create Pull
    in your Sales and Marketing!
  • Lean Engagement Teams
  • 13. Implement in spirals of increasing knowledge of the customer’s situation
  • 14. New Standards
    of creating Value
  • SALES PDCA Platform
    for Customer Engagement!
  • 22. Create A3’s for your Marketing!
    Team: Date:
    Title/Theme:
     
    Background/Definition:
      
     
    Current Conditions:
      
    Target:
     
    Determine Cause/Analysis:
     
     
    Countermeasures:
     
     
     
     
     
    Implementation:
     
     
     
     
     
     
     
    Follow-up:
    Do
    Check
    Act
    Plan
  • 23. Create A3’s to improve performance!
  • 24. Lean Marketing House
    28 Day Program
    Taking Instruction out of the Webinar
    Recorded Webinars for you to watch at your leisure
    Workbooks with each webinar
    Social Learning Web Community
    After Program Assistance on Web Community
    Weekly email support
    Live Sessions dedicated to Demos and Q & A
  • 25. Visit the Business901 Website
    Each Participant will receive the E-Books
    Lean Marketing House
    Marketing with PDCA
    Marketing with A3
    Register
    Our Mission is to bring Continuous Improvement
    to Sales and Marketing.