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Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
Lean Marketing Game from the Inside-Out
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Lean Marketing Game from the Inside-Out

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I shutter when I think about it. But some organizations have to start this way. Not my recommended method.

I shutter when I think about it. But some organizations have to start this way. Not my recommended method.

Published in: Business, Technology
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  • 1. Business901
  • 2. Inside – Out Business901
  • 3. •••••
  • 4. Business901
  • 5. Pre-Purchase Purchase Post Purchase Line of Interaction Line of Visibility Line of Internal Interaction
  • 6. Not usedat this time
  • 7. Not usedat this time Services – Information
  • 8. Business901
  • 9. Not UsedAt this time
  • 10. Services – Information
  • 11. Pre-Purchase Purchase Post Purchase Line of InteractionOn Stage Actions Line of VisibilityBack Stage Actions Line of Internal InteractionSupport Processes
  • 12. Pre-Purchase Purchase Post Purchase Line of InteractionOn Stage Actions Line of VisibilityBack Stage Actions Line of Internal InteractionSupport Processes
  • 13. Pre-Purchase Purchase Post PurchaseOn Stage ActionsBack Stage ActionsSupport Processes
  • 14. Engage Connect Customize Collaborate Advocate
  • 15. Engage Connect Customize Collaborate Advocate$5,000 $2,000 $2,000 $1,500 $3,000
  • 16. Engage Connect Customize Collaborate Advocate Sales SalesMarketing Sales Service Service Acctng IT Service ServiceMarketing Purchasing IT Sales IT Vendor Consultant Vendor Partner
  • 17. Pre-Purchase Purchase Post PurchaseOn Stage ActionsBack Stage ActionsSupport Processes
  • 18. Pre-Purchase Purchase Post PurchaseOn Stage Actions
  • 19. Pre-Purchase Purchase Post PurchaseBack Stage Actions
  • 20. Pre-Purchase Purchase Post PurchaseSupport Processes
  • 21. Pre-Purchase Purchase Post Purchase
  • 22. Purchasing Service IT Service Sales
  • 23. Pre-Purchase Purchase Post PurchaseOn Stage ActionsBack Stage ActionsSupport Processes
  • 24. Pre-Purchase Purchase Post PurchaseCustomer Desired Re-actions On Stage Actions Back Stage Actions Support Processes
  • 25. Engage Connect Customize Collaborate Advocate
  • 26. Engage Connect Customize Collaborate Advocate
  • 27. Services – Information
  • 28. Customer Experiences (Actions) Line of Interaction On Stage Actions Line of Visibility Back Stage Actions Line of Internal Interaction Support Processes
  • 29. Customer Experiences (Actions) Line of Interaction On Stage Actions Line of Visibility Back Stage Actions Line of Internal Interaction Support Processes
  • 30. •••••
  • 31. Resources UsedBooks:This is Service Design Thinking: Basics - Tools - CasesLean Thinking: Banish Waste and Create Wealth in Your Corporation,Revised and UpdatedThe Experience Economy: Work Is Theater & Every Business a StageWebsites:Business901” http://business901.com
  • 32. ••• Our Mission is to bring Continuous Improvement to Sales and Marketing. Or engage with us……

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