Get Clients NOW! program

What Works? What really works to market your • professional services? Referrals… networking… making contacts Rf l t ki ki tt and following up… word of mouth And what doesn’t work so well? • Buying ads… boilerplate letters a d uy g ads bo e p ate ette s and emails… spending $$$ on promotions… waiting for the phone to ring Portions Copyright © 2007 Wings Business Coaching LLC www.business901.com

Effective Marketing Strategies 1. DIRECT 3. PUBLIC 5. PROMOTIONAL CONTACT AND SPEAKING EVENTS FOLLOW-UP Visibility Outreach Visibility Credibility MOST EFFECTIVE LEAST EFFECTIVE Outreach Visibility Visibility Vi ibilit Credibility Credibility 2. NETWORKING 4. WRITING 6. ADVERTISING AND REFERRAL AND BUILDING PUBLICITY Portions Copyright © 2007 Wings Business Coaching LLC www.business901.com

What Will Work for You? Which 2-4 strategies will you use this 24 • month? 2. Networking and 1. Direct Contact Referral Building and Follow up 4. Writing and 3. Public Speaking Publicity 5. Promotional 6. Advertising Events Portions Copyright © 2007 Wings Business Coaching LLC www.business901.com

The U i Th Universall Marketing Cycle Where are you stuck? Filling the Pipeline Following Up Getting the Presentation Closing the Sale Portions Copyright © 2007 Wings Business Coaching LLC www.business901.com

Where are You Stuck (cont ) (cont.) Filling the Pipeline – knowing enough • people to contact Following Up – contacting the people you • already know l dk Getting Presentations – getting from • follow-up to presentation Closing Sales – getting from presentation to • sa e sale Portions Copyright © 2007 Wings Business Coaching LLC www.business901.com

What s What’s Missing? What are the missing ingredients? • Why can’t you ___________________ ?  Why aren t you ___________________ ? aren’t  Why can’t you fill the pipeline? • “I’m “ ’ not sure which clients to approach” hhl h”  Why aren’t you filling the pipeline? • “I don’t know where to network”  Copyright © 2007 Wings Business Coaching LLC

Marketing Action Plan: Part 1 Success Ingredients ______________________________ 1. By when: __________ ______________________________ 2. By when: __________ ______________________________ 3. 3 By when: __________ Portions Copyright © 2007 Wings Business Coaching LLC www.business901.com

Marketing Action Plan: Part 1 Success Ingredients Market niche definition 1. By when: 1/26/08 Networking venues 2. By when: 2/2/08 10 second 10-second introduction 3. 3 By when: 2/9/08 Portions Copyright © 2007 Wings Business Coaching LLC www.business901.com

What Will You Do? Remember the strategies you chose chose… • …and where you said you were stuck •H How can you __________________ using ________________________ ? How can you fill the pipeline using • networking and referral building? Portions Copyright © 2007 Wings Business Coaching LLC www.business901.com

What Will You Do? How can you follow up using direct • contact and follow-up? How can you get more presentations • using public speaking? How can you close more sales using l l H i • writing and publicity? Portions Copyright © 2007 Wings Business Coaching LLC www.business901.com

Marketing Action Plan: Part 2 Action Steps ______________________________ 1. How many/how often: __________ ______________________________ 2. How many/how often: __________ ______________________________ 3. 3 How many/how often: __________ Portions Copyright © 2007 Wings Business Coaching LLC www.business901.com

Marketing Action Plan: Part 2 Action Steps Attend networking events 1. How many/how often: 1 per week Place warm calls to prospects 2. How many/how often: 2 per day Meet with referral partners 3. 3 How many/how often: 2 per week Portions Copyright © 2007 Wings Business Coaching LLC www.business901.com

Putting It All Together It doesn’t matter so much what you doesn t • choose as it does that you choose Consistency and persistence will pay • off better than occasional brilliance The b t Th best way to stick t a plan i to t ti k to l is t • share it with someone Portions Copyright © 2007 Wings Business Coaching LLC www.business901.com

Additional Resources Take the Get Clients Now! program pg • Subscribe to the free e-letter, or buy the • Get Clients Now! book at www.business901.com www business901 com Portions Copyright © 2007 Wings Business Coaching LLC www.business901.com

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Get Clients NOW! program

by Business901 on Mar 22, 2009

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Get Clients NOW! program — Presentation Transcript