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Charitable Gift Giving
Charitable Gift Giving
Charitable Gift Giving
Charitable Gift Giving
Charitable Gift Giving
Charitable Gift Giving
Charitable Gift Giving
Charitable Gift Giving
Charitable Gift Giving
Charitable Gift Giving
Charitable Gift Giving
Charitable Gift Giving
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Charitable Gift Giving

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Charitable Gift Giving Product Launch Program

Charitable Gift Giving Product Launch Program

Published in: Economy & Finance, Business
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  • 1. Business901 Funding Your Nonprofit Nonprofit Marketing Plan Charitable Giving Program Launch By Business901
  • 2. Business901 Funding Your Nonprofit Nonprofit Marketing Plan Charitable Giving Nonprofits receive Long Term Security but BALANCE Short Term needs Donors are not only GIVING but INVESTING in future of organization See Define Opportunity Donor Persona
  • 3. Business901 Funding Your Nonprofit Nonprofit Marketing Plan • Testimonials • Manpower • Stories • Ezine, Internet • Extend • Database Conversation Donor Nonprofit Business Mutual Insurance • Marketing Program 901 Co. • Reinsurance • Press Releases • Annuities • Copywriting, Templates • Life Insurance Plan Must Bring a cohesive team together Determine resources, capital and human Products to offer Team structure
  • 4. Business901 Funding Your Nonprofit Nonprofit Marketing Plan Build Program based on Donor needs and wants: • Demonstrate immediate rewards of contribution • Show advantages of giving sooner rather than later • Donors can realize significant guaranteed returns • Provide a safe vehicle of investment in trouble times • Provide long term care benefits • Reduce fear of running out of money during lifetime Imagine • Provide structure that is easy to do with donor advantages • Provides for additional funding efforts
  • 5. Business901 Funding Your Nonprofit Nonprofit Marketing Plan Vehicles to use for Fundraising: • Multiplying donated dollars through life insurance • Structuring life insurance to generate ongoing funds for a non-profit • Tax consequences of a life insurance donation • Options for ownership of life insurance • Starting a charitable gift annuity program • Determining rates for a charitable gift annuity • Generating current non-profit income from a charitable gift • Reducing the risk of gift annuities through reinsurance Design/Ask • Focus on donor’s Long term needs • Convenience of process, adaptability and use • Minimize risk to donor • Use of a well versed specialist
  • 6. Business901 Funding Your Nonprofit Nonprofit Marketing Plan Week1 Week2 Week3 Week4 Week5 Week6 Announcements Form Committee Events/Workshops Meet with Development Director Key Board Testimonials/Profiles Members/Donors Execute • Develop processes and programs • Produce key targets • Institute an easy to understand acceptance criteria • Satisfy customer’s long term needs
  • 7. Business901 Funding Your Nonprofit Nonprofit Marketing Plan Donor Base Initial Strategic Volunteers Cycle Partners Referral Partners Renew • Improve the process 1st from the donor’s point of view • Simplify process • Bring broader donor base into play
  • 8. Business901 Funding Your Nonprofit Nonprofit Marketing Plan Unlock the Opportunities
  • 9. Business901 Funding Your Nonprofit Nonprofit Marketing Plan Fast Track Your Launch
  • 10. Business901 Funding Your Nonprofit Nonprofit Marketing Plan • Define Opportunity See • Donor Persona • Provide structure that is easy to do with donor advantages Plan • Provides for additional funding efforts • Provide structure that is easy to do with donor advantages Imagine • Provides for additional funding efforts • Focus on donor’s Long term needs • Convenience of process, adaptability and use Design • Minimize risk to donor • Use of a well versed specialist • Develop processes and programs • Produce key targets Execute • Institute an easy to understand acceptance criteria • Satisfy customer’s long term needs • Improve the process 1st from the donor’s point of view • Simplify process Renew • Bring broader donor base into play
  • 11. Business901 Funding Your Nonprofit Nonprofit Marketing Plan See Plan Imagine Design Execute Renew SPIDER Program Launch Joseph T. Dager Ph: 260-438-0411 Fax: 260-818-2022 Email: jtdager@business901.com Web/Blog: http://www.business901.com Web/Blog: http://www.FundingYourNonprofit.com Twitter: @business901
  • 12. Business901 Funding Your Nonprofit Nonprofit Marketing Plan Connecting Your Passion - 7 Step Nonprofit Marketing Program What: 60 minute presentation on 7-Step Nonprofit Marketing Guide When: Every 2 weeks of each month on Thursday, 11-00AM – 12:00PM Est., Can’t make this time, please contact us for other available times. So, who will benefit . . . If you are just starting your organization If you want to take your organization to the next level If you can’t seem to get your marketing unstuck If you know you need different marketing but your organization doesn’t get it If you ever wondered why nobody talks about marketing as a system If you simply know that your organization could do better. Event Registration & Description Email: jtdager@business901.com Web/Blog: http://www.business901.com Web/Blog: http://www.FundingYourNonprofit.com Twitter: @business901

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