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Identifying Value in Lean Marketing

by on Jul 02, 2013

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There is a presentation using this slide deck in the Business901.com training section. Though you may prefer using other tools such as the ScholtesCanvas (quickly becoming a favorite of mine) the ...

There is a presentation using this slide deck in the Business901.com training section. Though you may prefer using other tools such as the ScholtesCanvas (quickly becoming a favorite of mine) the Business Model Canvas provides clarity to the Lean Sales and Marketing team. Every Value Stream and everyone within the value stream should understand the value stream from this perspective. The book, Business Model Generation describes a visual template preformatted with the nine blocks of a business model, which allows you to develop and sketch out new or existing business models. More information on the Canvas can be found at http://businessmodelalchemist.com.

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Identifying Value in Lean Marketing Identifying Value in Lean Marketing Presentation Transcript