Online functional competencies assessment
for Consumer Goods Industry
Business Avatar™
Manufacturing, Marketing, Sales&Dis...
Business Avatar™ for Recruiter
Business Avatar™ is an online
service for functional(*)
competencies assessment of
candidat...
Functional competencies assessment with
Business Avatar™
Business Avatar™
Structured Interview,
Assessment Centres,
Recomm...
Manufacturing
Strategy
Industry analysis, Manufacturing Models, Manufacturing Targets and KPIs, Product
Range, Plant locat...
Marketing Strategy
Marketing objectives, Marketing planning, Competitive advantage, Product
portfolio, Differentiation str...
Sales Strategy
Sales Targets, Trade Universe, Distributions Channels, Field force resourses,
Coverage cycles, Product repr...
Retail Strategy
Market Forecasting, Sales planning, Competitive environment, Growth strategy,
Competitive advantage, Retai...
Online functional competencies test
Distribution Case example
Online functional competencies test
Pricing Case example
Assessment Timeline
Results structure
Assessment Timeline - 45 min
Candidate accesses the test with web authorization.
Res...
Mr. James Smith Assessment results for Area Sales Manager Position
Knowledge Level Basic Low Intermediate Advanced
High Ex...
Meets requirements Below requirementsAbove requirements
Result 2. Candidate’s functional strengths and
areas for developme...
Mr. James Smith functional competencies assessment results
for position of Area Sales Manager
Competencies above requireme...
Recruiter’s advantages with Business Avatar™
1. Fast, online, quantitative, independent assessment of candidates’
function...
Click the link to get now your online functional
competencies assessment with Business Avatar™:
Business-Avatar.com/Manufa...
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Business Avatar - Sales & Distribution, Marketing, Manufacturing, Retail Functional Competencies Assessment

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Business Avatar is an online service helping recruiters to assess functional / technical / professional competencies of the candidates targeting middle and top management positions. Service focuses on Consumer Goods industry with Manufacturing, Marketing, Sales & Distribution and Retail business areas.

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Business Avatar - Sales & Distribution, Marketing, Manufacturing, Retail Functional Competencies Assessment

  1. 1. Online functional competencies assessment for Consumer Goods Industry Business Avatar™ Manufacturing, Marketing, Sales&Distribution, Retail Business-Avatar.com <2013>
  2. 2. Business Avatar™ for Recruiter Business Avatar™ is an online service for functional(*) competencies assessment of candidates on middle and top management positions. Business Avatar™ assessment tool: online cases based knowledge tests Service covers Consumer Goods industry with 4 key business areas: 1. Manufacturing 2. Marketing 3. Distribution 4. Retail (*) functional / technical / professional
  3. 3. Functional competencies assessment with Business Avatar™ Business Avatar™ Structured Interview, Assessment Centres, Recommendations, etc Personal, behavioral testing Business Avatar™ performs functional competencies assessment based on online cases based professional tests, strongly enhancing the candidates professional profile: Managerial Leadership Vision Other Behavioral Communication Creativity Integrity Analitycs Other Functional/Techni cal/Professional Manufacturing Marketing Distribution Logistics Other
  4. 4. Manufacturing Strategy Industry analysis, Manufacturing Models, Manufacturing Targets and KPIs, Product Range, Plant location, Growth strategy, Expansion, Resource management Production Planning Capacity planning, Product lines, Variance analysis, Facilities planning, Production processes, Recycling Engineering & Technology Prototyping, Design, New product development, Innovation, Technological change, Computer-aided, integrated manufacturing, Packaging and labeling … Operations Management Supply chain management, Inventory control, Process analysis, Control systems, Suppliers management Production Concepts Lean Manufacturing, Six Sigma, Just In Time, Kaizen, 5S, Total Productive Maintenance, Total Quality Management Performance Measurement Overall equipment effectiveness, Equipment availability, Performance, Quality, Total effective equipment performance, Mean Time Between Failures Supply Chain Warehouses, Ready goods, Spare parts, Inventory management, Shipments, OOS Work Force Scheduling, Staff benefits, Employee development, Staff retention Safety Safety Policies and Culture, Healthcare programs, Environmental protection Manufacturing Finance Financial statements, Cost accounting, CAPEX, OPEX, Pricing, Fixed costs, Variable costs, Breakeven analysis, Profit, ROI, NPV, IRR, P&L, Balance Sheet, Cash Flow Manufacturing Functional competencies for assessment
  5. 5. Marketing Strategy Marketing objectives, Marketing planning, Competitive advantage, Product portfolio, Differentiation strategy, Marketing channels, Sales Channels, Competitive strategy, Marketing Mix, Innovation, Cobranding, Partnerships Brand management Positioning, Differentiation, Pricing strategy and methods, New brand launch, Target markets and Audience, Multibranding, Umbrella branding, Market share, Battlefield zone, Consumer Funnel, Brand Health Indicators Product Management Product design and packaging, Product planning, Product development, New product development, Localization, Project management Marketing communications Communication strategy, Advertising campaigns and channels, TV, Print, Broadcasting, OOH advertising, Product demonstration, Share of voice, GRP Consumer marketing Direct marketing, Online media, Internet Marketing, Mobile marketing, Digital marketing, Brand ambassadors, Visual merchandising, Social, Viral marketing Trade Marketing Promotions, Retail Loyalty Programs, Incentive programs, Merchandising Public relations Publications, Sponsorship, Exhibitions, Media Relations, Product Placement Market and Consumer Research Market segmentation, Quantitative analysis, Regression analysis, Statistical analysis, Market trends forecasting, Demand forecasting, Field research, Conjoint analysis, Surveys, Focus groups, Personal Interviews, Online Research, Scan data Marketing Finance Budgeting, Advertising ROI, Customer acquisition cost, Marketing Contribution, Cost of Goods, Margin and Mark up, Profit, P&L, Balance Sheet, Cash Flow Marketing Functional competencies for assessment
  6. 6. Sales Strategy Sales Targets, Trade Universe, Distributions Channels, Field force resourses, Coverage cycles, Product representation, Sales KPIs, Sales & Marketing Mix Sales Organization Sales processes, Warehouses, Distribution partners coordination, Key sales process steps, Customer Satisfaction Measurement Sales Channels Management Key Accounts, Independent Retail, Channel Plans and Reviews, Volume & Value shares in sales, Assortment & Channels Matrix, Market Gap Analysis Key Accounts Management WS Accounts, Retail Accounts, Regular Ac Management, Trading Terms, Distribution Distribution Coverage, Delivery Fleet, Channels Mix, Visits frequency, Trading Terms, Retail pricing, Facing Share, Exclusive distribution, Sales Funnel, OOS Direct sales Sales agents, Personal selling, Negotiation Supply Chain Distribution Centres, Inventory management, Shipments, OOS Trade Marketing Incentive programs, Сontests, Сoupons, Freebies, Prizes, Product samples, Rebates, Sales promotions, Retail Loyalty Programs, Incentive programs, Merchandising, Point of sale Merchandise Sales Force Management Territory management, Functional management, Sales staff hiring, devepopment, and motivation, Sales compensation Sales Finance Customer Acquisition Cost, Gross Margin, Sales Contribution, Cost of Goods, Margin and Mark up, Profit, P&L, Balance Sheet, Cash Flow Sales & Distribution Functional competencies for assessment
  7. 7. Retail Strategy Market Forecasting, Sales planning, Competitive environment, Growth strategy, Competitive advantage, Retail Formats, Partnerships, Social responsibility Retail Business Development Investment decisions, New openings, Place assessment, Rent negotiation, Construction Brand Marketing Postitioning, Media Mix, Share of voice and budget, Suppliers co-promotion Operations Management Process Management, Head Office and Stores management, Retail Health Indicators, Business & government relations, KPIs such as Sales per m2, Like2Like stores sales, Average purchase value, Incremental Sales, OOS, Fraud Control Category Management, Buying Assortment, Exclusivity, Pricing, Private Brands, Contract types and terms, Discounts, Rebates, Marketing co-promo, Negotiation Pricing Promotional prices, Average prices, Competitive pricing, Mark up and Margins Merchandizing Planograms, Facing shares, Promotion Supply Chain Distribution centres, Shipments, Replenishment, OOS, Inventory management Customer Service Customer Experience, Customer Satisfaction, Service Level CRM, IT management Loyalty Programs, Direct Mail, Consumer Funnel, Customer Retention, CRM, ERP, Business Intelligence systems Staff Management Hiring, Development, Scheduling, Full & Part time Retail Finance Budgeting, Financial statements, Capital Turnover, P&L, Profit, ROI, NPV, IRR, P&L, Balance Sheet, Cash Flow Retail Functional competencies for assessment
  8. 8. Online functional competencies test Distribution Case example
  9. 9. Online functional competencies test Pricing Case example
  10. 10. Assessment Timeline Results structure Assessment Timeline - 45 min Candidate accesses the test with web authorization. Results are provided to recruiter only. Results structure 1. Benchmarking of functional competencies vs selected position requirements 2. Candidate’s functional strengths and areas of development 3. Assessment summary and recommendations for a candidate Directions: 1. Set an account on Business-Avatar.com 2. Choose the assessed business function (Manufacturing, Marketing, Sales & Distribution or Retail) 3. Choose the job position for competencies benchmarking
  11. 11. Mr. James Smith Assessment results for Area Sales Manager Position Knowledge Level Basic Low Intermediate Advanced High Expert Level Correct answers <20% 20-40% 40-60% 60-80% >80% Sales Strategy Sales Organization Sales Channels Distribution Direct sales Supply Chain Trade Marketing Sales Force Sales Finance Position Requirements Meet requirements Below requirements Result 1. Competencies level benchmarking against the position
  12. 12. Meets requirements Below requirementsAbove requirements Result 2. Candidate’s functional strengths and areas for development Sales Strategy Sales Targets, Trade Universe, Distributions Channels, Field force resourses, Coverage cycles, Product representation, Sales KPIs, Sales & Marketing Mix Sales Organization Sales processes, Warehouses, Distribution partners coordination, Key sales process steps, Customer Satisfaction Measurement Sales Channels Management Key Accounts, Independent Retail, Channel Plans and Reviews, Volume & Value shares in sales, Assortment & Channels Matrix, Market Gap Analysis Distribution Coverage, Delivery Fleet, Channels Mix, Visits frequency, Trading Terms, Retail pricing, Facing Share, Exclusive distribution, Sales Funnel, OOS Direct sales Sales agents, Personal selling, Negotiation Supply Chain Distribution Centres, Inventory management, Shipments, OOS Trade Marketing Incentive programs, Сontests, Сoupons, Freebies, Prizes, Product samples, Rebates, Sales promotions, Retail Loyalty Programs, Incentive programs, Merchandising, Point of sale Merchandise Sales Force Management Territory management, Functional management, Sales staff hiring, devepopment, and motivation, Sales compensation Sales Finance Customer Acquisition Cost, Gross Margin, Sales Contribution, Cost of Goods, Margin and Mark up, Profit, P&L, Balance Sheet, Cash Flow Mr. James Smith competencies’ components assessment for Area Sales Manager Position
  13. 13. Mr. James Smith functional competencies assessment results for position of Area Sales Manager Competencies above requirements for the position: Direct Sales, Trade Marketing, Sales Force Meeting requirements: Sales Strategy Below requirements for the position: Sales Organization, Sales Channels, Distribution, Supply Chain, Sales Finance Assessment Summary Functional competencies profile of Mr. James Smith is not meeting the requirements for the position of Area Sales Manager. Compliance 54%. Recommendation Candidate Mr. James Smith did not reveal the satisfactory level of functional competences for the position. In case of hiring development of the highlighted competences needed. Result 3. Assessment summary and recommendations
  14. 14. Recruiter’s advantages with Business Avatar™ 1. Fast, online, quantitative, independent assessment of candidates’ functional competencies and benchmarking candidates’ profiles for better screening. 2. Effective candidates selection with consideration of their functional/technical/professional competencies levels. Filling candidates’ profiles with functional competencies data driving higher efficiency of the next step interviews with functional managers. 3. Higher satisfaction level of internal or external customer via higher quality of candidates selection when measured by factual candidate’s results on a position.
  15. 15. Click the link to get now your online functional competencies assessment with Business Avatar™: Business-Avatar.com/Manufacturing Business-Avatar.com/Marketing Business-Avatar.com/Sales&Distribution Business-Avatar.com/Retail Get the access now! Clickable links!

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