Gabriel Hubert - Stripe - European Market Entry - Stanford Engineering - Feb 1 2016

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Talk by Gabriel Hubert, New Markets - Stripe, at Stanford on Feb 1 2016, in our session on 'European Market Entry for Silicon Valley Startups'.

Website: http://www.StanfordEuropreneurs.org
YouTube Channel: https://www.youtube.com/user/StanfordEuropreneurs
Twitter: @Europreneurs

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Gabriel Hubert - Stripe - European Market Entry - Stanford Engineering - Feb 1 2016

  1. 1. European market entry Gabriel Hubert • @gabhubert • gabriel@stripe.com European Entrepreneurship & Innovation Stanford School of Engineering February 1 2016
  2. 2. A short overview of Stripe European expansion for a Silicon Valley-based startup
 > Why 
 > When
 > What
 > Where
 > Who … In Stripe’s case
  3. 3. Stripe: economic infrastructure for the Internet Launched in 2011
 APIs and tools for technology companies to accept payments 
 online anywhere in the world
  4. 4. Stripe abstracts complexity in payments User Processor ISO Merchantacquirer Visa,Mastercard Issuingbanks American Express International PCI audits Reporting
  5. 5. MarketplacesSubscriptionsE-commerce
  6. 6. Please keep in mind… Not all startups are business-to-business
 global by nature 
 
 developer-focused infrastructure companies…
  7. 7. First beta users in the UK in March 2013 Currently launched in 6 European countries and in beta in 10 more Offices in Berlin, Dublin, London, Paris Stripe in Europe: 3 years and counting
  8. 8. Why: Stripe’s mission is global New categories of companies 
 will flourish in the years to come We believe in more cross-border 
 commerce, fewer artificial barriers
  9. 9. Why: to reach European users and support the expansion of U.S. users 508 Million inhabitants, 77% with access to the Internet $400B B2C commerce 
 715,000 active B2C websites
 
 But mostly: Angelist, GitHub, Stack Overflow and 100+ accelerators Europe is an attractive market but must also be part of your vision
  10. 10. When: within two years of launch 2013: U.K., France, Germany, BENELUX, 
 Spain, Belgium, Ireland, Finland
 2014: Italy, Switzerland, Denmark, Sweden, Norway, Austria
 
 2015: Portugal You don’t need to build/launch Rome in one day, but learning early helps
  11. 11. What: a localized product offering on par with our U.S. feature set… over time API: Stripe’s documentation and guides for developers
 Checkout: optimized payment flow on web and mobile 
 
 Connect: tailored to marketplaces Relay: helping retailers convert across social platforms Be deliberate about product feature rollout beyond localization
  12. 12. Where (and how): from London with increasing support in Europe… and SF London: product/market fit and minimal localization required
 
 Paris, Berlin: explore regional specificities and build local expertise New Markets: focus on the launch of countries from San Francisco Support in the U.S. is as important as the European footprint you decide on
  13. 13. Who: autonomous generalists with market expertise, connected to HQ First steps: financial business development, market intelligence, setup 
 In beta: developer outreach, user feedback, growth analysis In growth: sales, support, communications (etc…)
 
 All along: robust connection to SF (rotations, convergence, trips) Your first European hires are in many ways like very early employees
  14. 14. Why: Europe is an attractive market but must also be part of your vision
 
 When: You don’t need to build Rome in one day, but learning early helps
 
 What: Be deliberate about product feature rollout beyond localization Where: Support in the U.S. is as important as the footprint you decide on 
 Who: Your first European hires are in many ways like very early employees “It depends”, but…
  15. 15. Hi from Stripe Dublin and London!
  16. 16. Guess what? We’re hiring. 
 Thanks, and please get in touch! @gabhubert • gabriel@stripe.com

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