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Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010
Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010
Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010
Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010
Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010
Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010
Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010
Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010
Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010
Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010
Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010
Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010
Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010
Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010
Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010
Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010
Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010
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Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010

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Talk at Stanford Engineering School by Michael Neidhofer, CEO, Netbiscuits, Kaiserslautern, Germany, March 1 2010.

Talk at Stanford Engineering School by Michael Neidhofer, CEO, Netbiscuits, Kaiserslautern, Germany, March 1 2010.

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  • 1. Netbiscuits - Enabling the Mobile Experience<br />Michael Neidhoefer, CEO<br />European Entrepreneurship &amp; Innovation<br />Stanford Engineering<br />2010/03/01<br />
  • 2. Who weare<br />
  • 3. Netbiscuits is the worldwide leading and award winning mobile mobile development and publishing platform<br /><ul><li>Founded in 2000,profitable since 2003
  • 4. Currently 80 FTE employees
  • 5. Offices in U.S., Germany and Singapore
  • 6. Growing its business more than 40% per year
  • 7. Active in +50 countries with offices in Europe, North America, Asia
  • 8. Awarded ME Awards for Best Mobile Publishing Platform in 2009
  • 9. Awarded Top 50 Deloitte Touche fastest Growing German tech companies in 2009
  • 10. + 300 premium business customers worldwide
  • 11. Global network of +50 solution, reselling and platform partners
  • 12. Supporting + 5000 Mobile Web developers</li></ul>01.03.2010<br />Strictly Confidential<br />3<br />
  • 13. Therearethreemajorchallengesforbusinessesto bring Internet contentto mobile successfullyandprofitably<br />Software and mobile devicefragmentation<br />Mobile Subscribers<br />Businesses<br />Service Creation<br />Monetization<br />01.03.2010<br />Strictly Confidential<br />4<br />
  • 14. Netbiscuits SaaSstandardsoftwareplatformprovides all toolsbusinessesneed in the mobile valuechain<br />Creation<br /><ul><li>Integrated Development Environment
  • 15. Mobile Developer SDK
  • 16. Web Tools (Sitebuilder, Media Repository, POI-Locator &amp; Mapping, Couponing &amp; Messaging, Feed Mobilizer)
  • 17. Device Testing &amp; Simulation</li></ul>Monetization<br /><ul><li>Ad-Server interface
  • 18. Ad-Network interface
  • 19. Payment interface
  • 20. Tracking interface</li></ul>Collaboration<br /><ul><li>Open Web Platform
  • 21. Developer Community
  • 22. App Store</li></ul>Management<br /><ul><li>Device Database
  • 23. Content &amp; Media
  • 24. Applications
  • 25. Campaigns
  • 26. Reporting</li></ul>Mobile Serving<br /><ul><li>Device Detection
  • 27. Content / Site / Ad Optimization
  • 28. SEO Optimization
  • 29. Rich Media TranscodingandDelivery
  • 30. Messaging</li></li></ul><li>Develop mobile websitesfasterandmoreefficientthaneverbeforewithBiscuitsandBiscuitML<br />Content Ingredients for<br />mobile website<br />Biscuits<br />Rendered mobile site<br />Write your mobile web applicationonce, run in any mobile devicebrowser! Rapidly deploy mobile websites across platforms &amp; devices utilizing Biscuits building blocks.<br />Header<br />Navigation<br />RSS<br />Tabbed Container<br />Teaser<br />Widget<br />Map / POI<br />Scripting Slideshow<br />TagCloud<br />Footer<br />
  • 31. Netbiscuits mobile servingtechnologydramaticallyimprovestheend-userexperienceof mobile websitesandapps …<br />01.03.2010<br />Strictly Confidential<br />7<br />
  • 32. … by utilizing a content rendering, rich media transcoding and optimization engine for any Internet-enabled wireless device<br />Device specificoptimization<br />Convergentcrossplatformdelivery<br />01.03.2010<br />Strictly Confidential<br />8<br />
  • 33. How did we evolve ?<br />
  • 34. [2000] The 1st revolutionofthe mobile web - WAP<br />http://www.youtube.com/watch?v=b_KM2g63B9A&amp;feature=related<br />
  • 35. The historyof Netbiscuits<br /><ul><li>4 friends at University did Website programming
  • 36. Got inspired by WAP Technology in 2000
  • 37. Founded company in 2000, bank loan of 200k EUR
  • 38. Developed Software, sold in server license model + integration projects
  • 39. Won first major customers in Germany with Software product in 2001
  • 40. Won major international customers like eBay in 2003, operate profitably since 2003
  • 41. Entered US market with “Cash Flow approach” in 2005, learned some lessons 
  • 42. First funding round, looked for VCs in Germany and US
  • 43. Conducted first round investment with German VC in 2007
  • 44. Switched software into “Software as a Service” product
  • 45. Focused on US market entry in 2007
  • 46. Opened Singapore office
  • 47. US and German market now account for 80% of our business
  • 48. Expanded partner network to + 50 Resellers worldwide</li></ul>01.03.2010<br />Strictly Confidential<br />11<br />
  • 49. Where are we now ?<br />
  • 50. Hundreds of businesses from Publishing, Web, Entertainment, Marketing, Advertising, Social Networking &amp; Commerce go mobile with Netbiscuits<br />Content &amp; Media<br />Publishers, Carriers<br />Marketing, Web, <br />Mobile Agencies<br />Web, Commerce, Internet Service Prov.<br />Software Vendors<br />Application Developers<br />Advertisers<br />Payment Providers<br />Consumer &amp; Industry Brands<br />01.03.2010<br />Strictly Confidential<br />13<br />
  • 51. Netbiscuits hosts more than 10.000 Mobile Websites and serves more than 2 Billion Mobile Pages and Content Items each month<br />100% traffic increase each year and growing!<br />01.03.2010<br />Strictly Confidential<br />14<br />
  • 52. Ourchallenges in thefuture<br />
  • 53. Manage Growth<br />Sales &amp; Marketing<br />International Roll-out<br />Technology Innovation<br />01.03.2010<br />Strictly Confidential<br />16<br />
  • 54. Contact<br />wantbiscuits@netbiscuits.com<br />www.netbiscuits.com<br />Asia<br />Netbiscuits Pte Ltd #02-01 The Aquarius21 Science Park RoadSingapore 117628<br />Tel +65 6777 8337<br />Fax +65 6777 8557 <br />sales_apac@netbiscuits.com<br />Europe<br />Netbiscuits GmbH Europaallee 1067657 KaiserslauternGERMANY<br />Tel +49 631 303 1400<br />Fax +49 631 303 1414<br />sales_emea@netbiscuits.com<br />North &amp; South America<br />Netbiscuits, Inc. 1760 Reston Parkway, Suite 304Reston, VA 20190USA<br />Tel +1 703 435 9008 <br />Fax +1 703 889 5126<br />sales_america@netbiscuits.com<br />

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