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Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010
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Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010

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Talk at Stanford Engineering School by Michael Neidhofer, CEO, Netbiscuits, Kaiserslautern, Germany, March 1 2010.

Talk at Stanford Engineering School by Michael Neidhofer, CEO, Netbiscuits, Kaiserslautern, Germany, March 1 2010.

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Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010 Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010 Presentation Transcript

  • Netbiscuits - Enabling the Mobile Experience
    Michael Neidhoefer, CEO
    European Entrepreneurship & Innovation
    Stanford Engineering
    2010/03/01
  • Who weare
  • Netbiscuits is the worldwide leading and award winning mobile mobile development and publishing platform
    • Founded in 2000,profitable since 2003
    • Currently 80 FTE employees
    • Offices in U.S., Germany and Singapore
    • Growing its business more than 40% per year
    • Active in +50 countries with offices in Europe, North America, Asia
    • Awarded ME Awards for Best Mobile Publishing Platform in 2009
    • Awarded Top 50 Deloitte Touche fastest Growing German tech companies in 2009
    • + 300 premium business customers worldwide
    • Global network of +50 solution, reselling and platform partners
    • Supporting + 5000 Mobile Web developers
    01.03.2010
    Strictly Confidential
    3
  • Therearethreemajorchallengesforbusinessesto bring Internet contentto mobile successfullyandprofitably
    Software and mobile devicefragmentation
    Mobile Subscribers
    Businesses
    Service Creation
    Monetization
    01.03.2010
    Strictly Confidential
    4
  • Netbiscuits SaaSstandardsoftwareplatformprovides all toolsbusinessesneed in the mobile valuechain
    Creation
    • Integrated Development Environment
    • Mobile Developer SDK
    • Web Tools (Sitebuilder, Media Repository, POI-Locator & Mapping, Couponing & Messaging, Feed Mobilizer)
    • Device Testing & Simulation
    Monetization
    • Ad-Server interface
    • Ad-Network interface
    • Payment interface
    • Tracking interface
    Collaboration
    • Open Web Platform
    • Developer Community
    • App Store
    Management
    • Device Database
    • Content & Media
    • Applications
    • Campaigns
    • Reporting
    Mobile Serving
    • Device Detection
    • Content / Site / Ad Optimization
    • SEO Optimization
    • Rich Media TranscodingandDelivery
    • Messaging
  • Develop mobile websitesfasterandmoreefficientthaneverbeforewithBiscuitsandBiscuitML
    Content Ingredients for
    mobile website
    Biscuits
    Rendered mobile site
    Write your mobile web applicationonce, run in any mobile devicebrowser! Rapidly deploy mobile websites across platforms & devices utilizing Biscuits building blocks.
    Header
    Navigation
    RSS
    Tabbed Container
    Teaser
    Widget
    Map / POI
    Scripting Slideshow
    TagCloud
    Footer
  • Netbiscuits mobile servingtechnologydramaticallyimprovestheend-userexperienceof mobile websitesandapps …
    01.03.2010
    Strictly Confidential
    7
  • … by utilizing a content rendering, rich media transcoding and optimization engine for any Internet-enabled wireless device
    Device specificoptimization
    Convergentcrossplatformdelivery
    01.03.2010
    Strictly Confidential
    8
  • How did we evolve ?
  • [2000] The 1st revolutionofthe mobile web - WAP
    http://www.youtube.com/watch?v=b_KM2g63B9A&feature=related
  • The historyof Netbiscuits
    • 4 friends at University did Website programming
    • Got inspired by WAP Technology in 2000
    • Founded company in 2000, bank loan of 200k EUR
    • Developed Software, sold in server license model + integration projects
    • Won first major customers in Germany with Software product in 2001
    • Won major international customers like eBay in 2003, operate profitably since 2003
    • Entered US market with “Cash Flow approach” in 2005, learned some lessons 
    • First funding round, looked for VCs in Germany and US
    • Conducted first round investment with German VC in 2007
    • Switched software into “Software as a Service” product
    • Focused on US market entry in 2007
    • Opened Singapore office
    • US and German market now account for 80% of our business
    • Expanded partner network to + 50 Resellers worldwide
    01.03.2010
    Strictly Confidential
    11
  • Where are we now ?
  • Hundreds of businesses from Publishing, Web, Entertainment, Marketing, Advertising, Social Networking & Commerce go mobile with Netbiscuits
    Content & Media
    Publishers, Carriers
    Marketing, Web,
    Mobile Agencies
    Web, Commerce, Internet Service Prov.
    Software Vendors
    Application Developers
    Advertisers
    Payment Providers
    Consumer & Industry Brands
    01.03.2010
    Strictly Confidential
    13
  • Netbiscuits hosts more than 10.000 Mobile Websites and serves more than 2 Billion Mobile Pages and Content Items each month
    100% traffic increase each year and growing!
    01.03.2010
    Strictly Confidential
    14
  • Ourchallenges in thefuture
  • Manage Growth
    Sales & Marketing
    International Roll-out
    Technology Innovation
    01.03.2010
    Strictly Confidential
    16
  • Contact
    wantbiscuits@netbiscuits.com
    www.netbiscuits.com
    Asia
    Netbiscuits Pte Ltd #02-01 The Aquarius21 Science Park RoadSingapore 117628
    Tel +65 6777 8337
    Fax +65 6777 8557
    sales_apac@netbiscuits.com
    Europe
    Netbiscuits GmbH Europaallee 1067657 KaiserslauternGERMANY
    Tel +49 631 303 1400
    Fax +49 631 303 1414
    sales_emea@netbiscuits.com
    North & South America
    Netbiscuits, Inc. 1760 Reston Parkway, Suite 304Reston, VA 20190USA
    Tel +1 703 435 9008
    Fax +1 703 889 5126
    sales_america@netbiscuits.com