Innovation in Water Technologies - Laura Shenkar - Artemis Project - April 2010

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Presented at Nordic Green II Conference, April 2010

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Innovation in Water Technologies - Laura Shenkar - Artemis Project - April 2010

  1. 1. Innovation in Water Technologies NORDIC GREEN Wednesday, April 28 2010 Presented by Laura Shenkar, Principal and Founder, The Artemis Project, US 1 The Artemis Project-Proprietary, Confidential 4/30/2010
  2. 2. The Artemis Project Strategic Consulting for a Water-Constrained World Helping business thrive in a world of increasing water challenge Working with global corporations to achieve sustainable competitive advantage through operational excellence in water management Helping advanced tech water companies penetrate key markets Ongoing market scan, annual company competition, specialized conferences The Artemis Project-Proprietary, Confidential 4/30/2010 2
  3. 3. The Artemis Project Ecosystem Corporations (users) Partners •Fortune 500 • Large Water Consulting • Management Consulting The Artemis •NGOS •Government Agencies Project Advanced Technology Investors Companies (suppliers) • Small & Early Stage •Top 50 Company Listing •Venture Capitalists •Valuable Database The Artemis Project-Proprietary, Confidential 4/30/2010 3
  4. 4. The Unique Challenges of Water Source of Life for Humans and also for Disease Life Disease Health Disease/Disinfection Infrastructure Business Energy Use Recreation Priced as a public or precious resource? 4 The Artemis Project-Proprietary, Confidential 4/30/2010
  5. 5. The “Perfect Storm” for Advanced Water Tech Water Crumbling Scarcity Infrastructure Hits Critical Stage Climate Changes Dynamic Stresses Water supply is creating a new operations liability for business, as well as a new source of competitive advantage– Within the next 18 months major crises will bring these risks into public focus. The Artemis Project-Proprietary, Confidential 4/30/2010 5
  6. 6. A Snapshot of Today’s Water Operations Percentage of US Water Delivery Pipes by Classification “Increasingly, cracks are appearing The response from most quarters has in the capacity of communities, been for "more of the same" that ecosystems, and landscapes to created the situation in the first place: provide the goods and services that more control, more intensification, and sustain our planet's well-being. greater efficiency.” -Walker, Salt and Reid in synopsis of “Resilience Thinking: Sustaining Ecosystems and People in a Changing World” (Island Press 2006). The Artemis Project-Proprietary, Confidential 4/30/2010 6
  7. 7. chronic scarcity –water resources and population growth, 2000-2020 “..parched earth could become the most important constraint on growth” in the US “..47% of world population will be living in areas of high water stress by 2030” 7 4/30/2010 Source: DOE/NETL (M. Chan, July 2002) The Artemis Project-Proprietary, Confidential
  8. 8. Source: CA Water Resources Department, Climate Change Factsheet 4/30/2010 http://www.water.ca.gov/climatechange/factsheet.cfm The Artemis Project-Proprietary, Confidential 8

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