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CSR digital activation

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  • Further Examples Sainsbury’s website includes videos presenting the company’s commitment to corporate responsibility. For example, viewers can see an interview with CEO Justin King on the topic, and take part in Sainsbury’s work to reduce carbon footprint and waste. Visitors can also create their own CR Report by selecting those sections of the whole report only that they are interested in. Nestlé: Videos visuals that explain the “Creating Shared Value” concept. They also provide case studies illustrating Nestlé’s initiatives - available in video, audio and text format with interviews, on-site filming, third-party commentary and testimonials; as well as links to Social Media sites. Bayer’s website includes a section called “Podcast Center” with videos related to sustainability at Bayer. Also, their website contains various other ways of stakeholder engagement: for instance, the “Children’s Painting Competition on the Environment” which was Bayer’s joint project with UNEP reaching out to younger generations; or links to several Social Media sites, which allow users to follow the company’s actions on several platforms.
  • Further Examples Shell organizes webchats on sustainability issues. The “Shell Dialogues” mini-site also includes videos, articles, slide presentations and other additional material. Rio Tinto’s website includes a video library with sustainability case studies in video format. Intel ’s blog ‘CSR@Intel’ is a “place to exchange ideas and opinions with Intel’s CSR leadership team”. The team members are active bloggers and make good use of features such as images, videos and social bookmarking tools.
  • Further Examples Novo Nordisk’s Sustainability website invites users to face “Interactive challenges” on three topics; business ethics, climate change, and economics & health. BT’ s Environment & Society website includes, among other interactive features, the “BT Better Business Game” which allows users to “experience what it can be like to manage social and environmental issues in a business”. There is also a boxed, team version of the game which can be played in teams and used for events, training or conferences. Also, visitors are encouraged to join blog conversations and share their views in various ways.
  • CSR digital activation

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