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The world’s heightening awareness of our impact on the environment has resulted in an increased sense of personal responsibility. The priorities of individual consumers affect corporate …

The world’s heightening awareness of our impact on the environment has resulted in an increased sense of personal responsibility. The priorities of individual consumers affect corporate decision-making, and the past decade has seen every
company under the sun communicating its socially responsible development, both locally and globally.
Consumers are demanding sustainable products from responsible companies, and companies are responding. A lot of them are. So many and so quickly, in fact, that people are overloaded with messages- from the proliferation eco-labels, to the naming of reports and campaigns, to the specific messaging- customers are confused.

This crowded landscape has created uncertainty around which claims to trust and how best to make environmentally-friendly and socially-responsible purchases.

by Burson-Marsteller China CEO Chris Deri

Published in Business , Economy & Finance
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  • 1. CSR & SustainabilityWhat we’re seeing, and what it meansfor companies
  • 3. Corporate Soul Responsibility Corporate Responsibility and Sustainability SustainabilityGlobal Responsibility Corporate Social Sustainable Responsibility: Development Making a Difference Sustainable Citizenship Value
  • 4. CSRUnderstanding Expectations IntelligenceTwo Way Communication TrustTransparency Social License SUSTAINABILITY Resource Constraints Efficiencies Strategic Lens Technical Innovation Operational Excellence Competitiveness
  • 5. Traditional Influencing Model
  • 6. Real Engagement Cloud
  • 7. Real Engagement ROI Insight Collaboration Innovation
  • 8. CSR Messages Our people believe passionately that what we do makes a difference for customers and our society as a whole. We are committed to being a great place to work, a thoughtful steward of the environment and a caring citizen in the communities where we live and work. We are passionate about sustainably connecting people and places and improving the quality of life around the world. To us, CSR means taking steps to improve the quality of life for our employees and their families as well as for the community and society at large.
  • 9. Participate in the ACTUAL debate… NIKE and SWEATSHOPS NIKE and S.H.A.P.E. 100 80 60 40 20 0 2004 2005 2006 2007 2008 2009
  • 10. What it means
  • 11. “…the past is over and it is thefuture that beckons to us now.”
  • 12. “We choose to go to the moon”
  • 13. “New Beijing, Great Olympics”
  • 14. VisionLeadership Narrative Differentiation Supply Chain Health & Safety Raw Materials Regulatory Environment Chemical Use EmployeesFoundation Philanthropy Climate Change Materiality Assessment Packaging CSR Report Statement of Commitment Standards, Guidelines, etc.
  • 15. The Ingredients Ideas … participate in the dialogue and test new ideas around the most complex societal issues connected to Ford’s business activities Action … provide financial support and access to Ford’s social network to individuals and organizations taking action around Ford’s CSR priorities AND challenges
  • 16. The Equation (Ideas) + (Action) = Real Engagement…advancing the most powerful and innovative ideasand action across businesses, governments andcommunities to enable the sustained development ofthe markets & communities where we operate.