中国医疗保健消费调研

 China Healthcare & Wellness Consumer Survey & Kantar Health 2011 6

    

  +  70%  +  +  80%  +  73% 69%  “ ” +  96% 

  Kantar Health 2011 2 1000       •  1000 •  3 11 •  • 

[1]   83  63  57  418  22  37  45  294  50 50 50 352 [2] 55 50 52 360 25 – 35 27 18 23 554 36 – 45 33 38 62 112 46 45 44 17 46 N = 1019 105 100 102 712 [1] [2] 6000-9999 10000  50%  70%

63% 49% 45%

70% 55% 66% 67%

=72% 72% 70% 69% 75% 72%

67% 70% 77% 80% 88%

26‐35 36‐45 46

…# # #  /

/ 3 1.  2.  3.  /

80%n= 1019 105 100 102 712 622 245 152

/ “ ”

BBS BBS 60% BBS 1  2  3  4  5  6 N = 1019

BBS …•  BBS o  o  o  o  o •  BBS 25 o  o N = 1019

—— BBS 136% 2 BBS 3 BBS 4 10% 5 6 7 8 9 n = 553 ParEcipate rate of diﬀerent BBS forums 

——1 36% (Sina.com.cn)234 3956 7789 n = 140 ParEcipate rate of diﬀerent websites 

96% 96% 68%Key aMributes for healthcare/wellness informaEon  N = 1019

/ 1 /N = 1019

  +  “ ” “ ”  “ ” +  +   +  +  : +  :

 China Healthcare & Wellness Consumer Survey Efen Huang  Simon Li  Senior Healthcare Strategist  General Manager  Burson‐Marsteller China  Kantar Health  efen.huang@bm.com  Simon.li@kantarhealth.com 

中国医疗保健消费调研

by Burson-Marsteller China on Jun 19, 2011

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中国医疗保健消费调研 — Presentation Transcript