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中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
中国医疗保健消费调研
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中国医疗保健消费调研

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博雅公关中国和Kantar Health联合发布了一项中国医疗健康消费趋势的调研。调研以网上问卷形式,采访了1,000名来自中国第一、二线城市的消费者。超过一半的受访者年龄在26岁以上,大学毕业。并有超过七成是专业人士和中高层管理人员。 …

博雅公关中国和Kantar Health联合发布了一项中国医疗健康消费趋势的调研。调研以网上问卷形式,采访了1,000名来自中国第一、二线城市的消费者。超过一半的受访者年龄在26岁以上,大学毕业。并有超过七成是专业人士和中高层管理人员。

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  • * Not quite understand of “personal ownership/empowerment”
  • Information consumption patterns: 信息消费模式 or 信息获取途径, which would be better?
  • Transcript

    1. 
China
Healthcare
&
Wellness
Consumer
Survey &
Kantar
Health
2011 6
    2.     
    3.   +  70%  +  +  80%  +  73% 69%  “ ” +  96% 
    4.   Kantar Health 2011 2 1000 




 •  1000 •  3 11 •  • 
    5. [1] 
 83
 63
 57
 418
 22
 37
 45
 294
 50 50 50 352 [2] 55 50 52 360 25
–
35 27 18 23 554 36
–
45 33 38 62 112 46 45 44 17 46 N
=
1019 105 100 102 712 [1] [2] 6000-9999 10000  50%  70%
    6. 63% 49% 45%
    7. 70% 55% 66% 67%
    8. =72% 72% 70% 69% 75% 72%
    9. 67% 70% 77% 80% 88%
    10. 26‐35 36‐45 46
    11. …# # #  /
    12. / 3 1.  2.  3.  /
    13. /1/3
    14. 80%n= 1019 105 100 102 712 622 245 152
    15. /
    16. / “ ”
    17. BBS
    18. BBS BBS 60% BBS 1
 2
 3
 4
 5
 6
N = 1019
    19. BBS …•  BBS o  o  o  o  o •  BBS 25 o  o N = 1019
    20. —— BBS 136% 2 BBS 3 BBS 4 10% 5 6 7 8 9 n = 553 ParEcipate
rate
of
different
BBS
forums

    21. ——1 36% (Sina.com.cn)234 3956 7789 n = 140 ParEcipate
rate
of
different
websites

    22. 96% 96% 68%Key
aMributes
for
healthcare/wellness
informaEon
 N = 1019
    23. / 1 /N = 1019
    24.   +  “ ” “ ”  “ ” +  +   +  +  : +  :
    25. I.
    26. 
China
Healthcare
&
Wellness
Consumer
Survey Efen
Huang
 Simon
Li
 Senior
Healthcare
Strategist
 General
Manager
 Burson‐Marsteller
China
 Kantar
Health
 efen.huang@bm.com
 Simon.li@kantarhealth.com


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