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Global Technology Practice<br />
Executive Summary Green Power Progress Survey:<br />A Study of Consumer Demand for Green Power Infrastructure, Renewable E...
Methodology<br /><ul><li>Burson-Marsteller and Penn, Schoen and Berland Associates, LLC, conducted an internet survey from...
Overview of Key Statistical Findings<br />Support for Greentech Stimulus<br />Americans Very Likely to Support Additional ...
Major Overhaul of Energy Infrastructure is Necessary<br /><ul><li>2/3 of Green Elites say that a lot of energy is being wa...
Alternative Energy is Viewed as the Best Strategy to Address Energy Needs<br /><ul><li>The best way to address energy need...
Green Elites also emphasize the need to invest in new technology</li></ul>Do you think it’s better to address our energy n...
Americans are Optimistic that Green Energy Output can be Increased in the Near Future<br /><ul><li>Half of Americans and G...
Green Elite<br />Gen Pop<br />Everyone Shares Responsibility for Addressing Environmental Issues and Climate Change<br /><...
Americans Prefer Green Energy Mandates Over Government Investment and a Price on Carbon<br /><ul><li>Half of Green Elites ...
And Support Exists for Direct Government Investment in Green Energy Projects<br />70%+ Americans and 80%+ Green Elites sup...
The Vast Majority Support Specific Investment in Smartgrid Technology<br /><ul><li>More than 6 in 10 Americans and Green E...
Cost and Confusion are Key Challenges to Widespread Adoption of Green Energy<br /><ul><li>Half of the public and Green Eli...
4 in 10 Green Elites also say policy constraints and infrastructure issues (distribution, transmission, & storage) are maj...
Gen Pop<br />Green Elites<br />Cost of Electricity has Gone Up Since Last year<br />Concern over cost may stem in part fro...
Key gap exists between willingness to pay for green energy and what they think it would actually cost<br /><ul><li>Green P...
Unsurprisingly, the gap ($29) is smaller for Green Elites</li></ul>How much more would you be willing to pay for electrici...
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Burson-Marsteller 2009 Green Power Progress Survey

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A Study of Consumer Demand for Green Power Infrastructure, Renewable Energy & Technologies

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  • exceptional demonstration..convinced me to have a hardlook at my company model..great
    Sharika
    http://winkhealth.com http://financewink.com
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Transcript of "Burson-Marsteller 2009 Green Power Progress Survey"

  1. 1. Global Technology Practice<br />
  2. 2. Executive Summary Green Power Progress Survey:<br />A Study of Consumer Demand for Green Power Infrastructure, Renewable Energy & Technologies<br />More than 2,000 employees<br />128 offices - 82 countries - 6 continents<br />
  3. 3. Methodology<br /><ul><li>Burson-Marsteller and Penn, Schoen and Berland Associates, LLC, conducted an internet survey from May 23 to May 27, 2009 among: </li></ul>1003 Americans: margin of error of +/- 3.1% at the 95% confidence level<br />100 Green Elites: margin of error of +/- 9.8% at the 95% confidence level<br /><ul><li>Green Elites are individuals actively involved in the sustainability movement and with environmental groups and activities.</li></li></ul><li>Key Findings<br />1) Americans say a major overhaul of energy infrastructure is necessary<br />Two thirds of Green Elites say “a lot” of energy is lost or wasted because of the way we generate and distribute electricity today<br />2) Alternative energy sources are seen as essential to the future of electricity in the US<br />Generating 20% of electricity from renewable sources in 5 years is considered a reasonable target<br />3) Addressing environmental issues and energy needs is a shared responsibility<br />Widespread support exists for government mandates to legislate utility companies use of renewable energy sources and consumers realize they need to take responsibility as well<br />4) Cost and confusion are the key challenges to widespread adoption of green energy<br />Green Elites also cite policy constraints & infrastructure issues as major challenges<br />5) A gap between American&apos;s willingness to pay for green energy and what they think it would cost<br />A $44 Green Power Price & Perception Gap exists: Americans willing to pay $18 more for<br /> green energy but think it would actually cost $62 more to get energy from green sources<br />
  4. 4. Overview of Key Statistical Findings<br />Support for Greentech Stimulus<br />Americans Very Likely to Support Additional Smart Grid Investment With Incentives <br />Better Control of Energy Use #1 Driver<br />Support Stimulus Investment<br />Don’t Know<br />63%<br />Do Not Support<br />* Survey details on slide 11 <br />* Survey details on slide 12 <br />53%<br />($62)<br />$40 +<br />gap<br />Grid Upgrade Critical to Meet 5-Year Demand: What Needs To Be Done?<br />Green Power Pricing and Perception Gap<br />Nothing<br />15%<br />($18)<br />Some<br />A lot<br />Avg. current bill ($117)<br />Willing <br />to pay<br />Expectedincrease<br />* Survey details on slide 15 <br />* Survey details on slide 6 <br />
  5. 5. Major Overhaul of Energy Infrastructure is Necessary<br /><ul><li>2/3 of Green Elites say that a lot of energy is being wasted and that upgrading the nation's electrical grid is necessary to meet future demand</li></ul>To meet demand, how much do you think we need to upgrade the nation’s electrical grid?**<br />How much energy do you think is lost or wasted ?*<br />Based on what you know, how would you say the US electrical grid needs…***<br />Major Over-haul<br />A lot<br />A lot<br />Minor Up-grades<br />Some<br />Some<br />Fine as is<br />A little + None + DK<br />A little + None + DK<br />DK<br />Gen Pop<br />Green Elites<br />Gen Pop<br />Green Elites<br />Gen Pop<br />Green Elites<br />*How much energy do you think is lost or wasted because of the way we generate and distribute electricity today?<br />**To meet the demand for energy over the next 5 years do you think we need to do a lot, some, a little, or nothing at all, to upgrade the nation’s electrical grid?<br />***Based on what you know, how would you describe the United States electrical grid?<br />
  6. 6. Alternative Energy is Viewed as the Best Strategy to Address Energy Needs<br /><ul><li>The best way to address energy needs is through more alternative energy
  7. 7. Green Elites also emphasize the need to invest in new technology</li></ul>Do you think it’s better to address our energy needs by… <br />1<br />2<br />3<br />
  8. 8. Americans are Optimistic that Green Energy Output can be Increased in the Near Future<br /><ul><li>Half of Americans and Green Elites believe America can generate at least 20% of electricity from green sources in 5 years</li></ul>What percent of U.S energy needs do you think…<br />Green Elites<br />Gen Pop<br />…are currently satisfied by green sources<br />…could be reasonably satisfied by green sources in next 5 years <br />…are currently satisfied by green sources<br />…could be reasonably satisfied by green sources in next 5 years <br />What percent of U.S. energy needs do you think are currently being satisfied by green energy sources (not including nuclear or fossil fuels)?<br />What percent of U.S. energy needs do you think could reasonably be satisfied by alternative energy sources within the next 5 years (not including nuclear or fossil fuels)?<br />
  9. 9. Green Elite<br />Gen Pop<br />Everyone Shares Responsibility for Addressing Environmental Issues and Climate Change<br /><ul><li>Government & utility companies are seen as critical to addressing environmental issues; many consumers (1 in 3) also say they share responsibility</li></ul>How important is…in addressing environmental issues and accelerating solutions to climate change?<br />Showing % Very Important<br />How important is government investment in addressing environmental issues and accelerating solutions to climate change?<br />How important is consumer investment in the form of higher energy bills in solving immediate environmental concerns and accelerating solutions to climate change?<br />How important is investment by public utilities in solving immediate environmental concerns and accelerating solutions to climate change?<br />
  10. 10. Americans Prefer Green Energy Mandates Over Government Investment and a Price on Carbon<br /><ul><li>Half of Green Elites say renewable energy mandates are the most effective way to address environmental problems</li></ul>How effective do you think this initiative would be at addressing <br />environmental problems? (showing % very effective)<br />1<br />2<br />3<br />
  11. 11. And Support Exists for Direct Government Investment in Green Energy Projects<br />70%+ Americans and 80%+ Green Elites support the investment in green technology that was included in the recent federal stimulus bill <br />A majority say even more should have been allocated for these projects<br />Do you support or oppose the investment in green technology in the federal stimulus bill?*<br />Do you think more or less should have been allocated for green energy projects?**<br />Gen Pop<br />Green Elites<br />*Generally speaking do you support or oppose the investment in green technology in the federal stimulus package <br />(The American Recovery and Reinvestment Act) passed by Congress and signed by President Obama?<br />**Do you think more or less should have been allocated for green energy projects?<br />
  12. 12. The Vast Majority Support Specific Investment in Smartgrid Technology<br /><ul><li>More than 6 in 10 Americans and Green Elites are very likely to support increased government investment in smartgrid technology that incentivizes them to manage costs by cutting back on consumption during peak periods</li></ul>Does this make you likely to support additional government investment in smartgrid technology? (showing % very likely)<br />1<br />2<br />3<br />
  13. 13. Cost and Confusion are Key Challenges to Widespread Adoption of Green Energy<br /><ul><li>Half of the public and Green Elites cite expense and education as the biggest challenges to widespread adoption of green energy
  14. 14. 4 in 10 Green Elites also say policy constraints and infrastructure issues (distribution, transmission, & storage) are major challenges to increased usage</li></ul>What do you think are the biggest challenges to widespread adoption of green energy? <br />1<br />2<br />3<br />4<br />
  15. 15. Gen Pop<br />Green Elites<br />Cost of Electricity has Gone Up Since Last year<br />Concern over cost may stem in part from recent increases in the cost of electricity ; 6 in 10 Americans and Green Elites say they are paying more this year for electricity than they did last year<br />Over the last year has your electricity bill…?*<br />*Over the last year has your electricity bill gone up a lot, gone up some, stayed basically the same, gone down some, or gone down a lot?<br />
  16. 16. Key gap exists between willingness to pay for green energy and what they think it would actually cost<br /><ul><li>Green Power Price & Perception Gap: Americans willing to pay for green energy, but there is a $40+ gap between what they think it costs and what they say they will pay
  17. 17. Unsurprisingly, the gap ($29) is smaller for Green Elites</li></ul>How much more would you be willing to pay for electricity from green, renewable sources?<br />How much more do you think electricity generated from green, renewable energy sources cost?<br />53%<br />($62)<br />Green Elites<br />Gen Pop<br />48%<br />($60)<br />53%<br />($62)<br />$40+<br />gap<br />48%<br />($60)<br />$29<br />gap<br />15%<br />($18)<br />25%<br />($31)<br />15%<br />($18)<br />Avg. current bill ($117)<br />Avg. current bill ($125)<br />Willing to pay<br />Willing to pay<br />Expectedincrease<br />Expectedincrease<br />
  18. 18. Americans Willing to Pay Some for Benefits of Smartgrid Technology<br /><ul><li>Americans willing to pay $48 in a one time fee and $13 a month on average for benefits of smartgrid technology; unsurprisingly Elites are willing to pay even more</li></ul>How much would you be willing to pay in a one-time fee for this service?<br />How much would you be willing to <br />pay monthly for this service?<br />$48<br />average<br />$13<br />average<br />Gen Pop<br />$70<br />average<br />$36<br />average<br />Green Elites<br />For this service to work, utility companies would have to install hardware at consumers’ homes to facilitate the service. <br />How much would you be willing to pay in a onetime fee to have this service? <br />Additionally, there could be ongoing costs related to managing this service. How much would you be willing to pay monthly for this service? <br />
  19. 19. More about Green Power Progress and Greentech<br />For more information about this survey and Greentech sector developments, please contact:<br />Burson-Marsteller is a leading global public relations and communications firm with a Global Technology Practice of professionals in major technology centers around the world.<br />For more about B-M Contact:<br />Penn, Schoen & Berland Associates, is a global research-based consultancy specializing in messaging and communications strategy. <br />For more about PSB Contact:<br />Beth Lester <br />Vice President<br />blester@ps-b.com<br />(202)962-3042<br />Dennis Best<br />Manager, Greentech Group<br />Global Technology Practice<br />dennis.best@bm.com<br />(415)591-4003<br />

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