SlideShare a Scribd company logo

The World of Measurement and Analytics

•
•
Jarred Cinman
Jarred Cinman

This was a presentation given at the Nomadic Marketing seminar in Johannesburg, South Africa, focusing on measurement and web analytics. It offers a simple model of how to think about measurement moving toward behavioural targeting. www.cambrient.com | www.technomadicmarkets.com

Business
1 of 48
Download to read offline
Welcome to the world of who's doing what, when, for how long, how often and why Jarred Cinman
Is this marketing or maths class? What's all this about analytics anyway?
1. I've spent the money & time... ...does anyone like me?
2. Am I reaching my goals?
3. Learning about my market
4. Putting my newfound knowledge to work
Some Initial Observations
Stages in the interaction lifecycle ,[object Object],[object Object],[object Object],[object Object]
The Internetosphere
Different Online Worlds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Also different Offline Worlds ,[object Object],[object Object]
The Questions are the same. The way of collecting data is different
1. I've spent the money & time... ...does anyone like me? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. I've spent the money & time... ...does anyone like me?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. I've spent the money & time... ...does anyone like me?
 
1. I've spent the money & time... ...does anyone like me? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Am I reaching my goals? ,[object Object],[object Object],[object Object],[object Object]
2. Am I reaching my goals? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Am I reaching my goals? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
2. Am I reaching my goals? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],3. Learning about my users
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3. Learning about my users
[object Object],[object Object],[object Object],3. Learning about my users
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3. Learning about my users
4. Putting my newfound knowledge to work ,[object Object],[object Object],[object Object],[object Object],[object Object]
4. Putting my newfound knowledge to work ,[object Object]
4. Putting my newfound knowledge to work ,[object Object],[object Object]
 
 
4. Putting my newfound knowledge to work ,[object Object],[object Object]
4. Putting my newfound knowledge to work ,[object Object]
 
 
4. Putting my newfound knowledge to work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Putting my newfound knowledge to work ,[object Object],[object Object],[object Object],[object Object],[object Object]
Analytics and Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analytics and Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do you improve results? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Brief Note on Legalities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object]

Recommended

Qualitative Research in Conversion Optimization
Qualitative Research in Conversion OptimizationQualitative Research in Conversion Optimization
Qualitative Research in Conversion OptimizationAndra Baragan
 
Katie Delahaye Paine
Katie Delahaye PaineKatie Delahaye Paine
Katie Delahaye Painekaye sweetser
 
Evaluating True Value Vs Hype In Bto B Media
Evaluating True Value Vs Hype In Bto B MediaEvaluating True Value Vs Hype In Bto B Media
Evaluating True Value Vs Hype In Bto B Mediaelanorafagan
 
Small business conference marshall sponder - updated 6-24-12-ms
Small business conference marshall sponder - updated 6-24-12-msSmall business conference marshall sponder - updated 6-24-12-ms
Small business conference marshall sponder - updated 6-24-12-msMarshall Sponder
 
Why We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CROWhy We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CRORand Fishkin
 
Digital Marketing Overview (for students)
Digital Marketing Overview (for students)Digital Marketing Overview (for students)
Digital Marketing Overview (for students)Chris Sietsema
 
Wishpond's Dictionary: 25 Facebook Advertising Terms
Wishpond's Dictionary: 25 Facebook Advertising TermsWishpond's Dictionary: 25 Facebook Advertising Terms
Wishpond's Dictionary: 25 Facebook Advertising TermsWishpond
 
HARNESS THE POWER OF ONLINE MARKETING
HARNESS THE POWER OF ONLINE MARKETINGHARNESS THE POWER OF ONLINE MARKETING
HARNESS THE POWER OF ONLINE MARKETINGYellow Pages Group
 

Recommended

Qualitative Research in Conversion Optimization
Qualitative Research in Conversion OptimizationQualitative Research in Conversion Optimization
Qualitative Research in Conversion OptimizationAndra Baragan
 
Katie Delahaye Paine
Katie Delahaye PaineKatie Delahaye Paine
Katie Delahaye Painekaye sweetser
 
Evaluating True Value Vs Hype In Bto B Media
Evaluating True Value Vs Hype In Bto B MediaEvaluating True Value Vs Hype In Bto B Media
Evaluating True Value Vs Hype In Bto B Mediaelanorafagan
 
Small business conference marshall sponder - updated 6-24-12-ms
Small business conference marshall sponder - updated 6-24-12-msSmall business conference marshall sponder - updated 6-24-12-ms
Small business conference marshall sponder - updated 6-24-12-msMarshall Sponder
 
Why We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CROWhy We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CRORand Fishkin
 
Digital Marketing Overview (for students)
Digital Marketing Overview (for students)Digital Marketing Overview (for students)
Digital Marketing Overview (for students)Chris Sietsema
 
Wishpond's Dictionary: 25 Facebook Advertising Terms
Wishpond's Dictionary: 25 Facebook Advertising TermsWishpond's Dictionary: 25 Facebook Advertising Terms
Wishpond's Dictionary: 25 Facebook Advertising TermsWishpond
 
HARNESS THE POWER OF ONLINE MARKETING
HARNESS THE POWER OF ONLINE MARKETINGHARNESS THE POWER OF ONLINE MARKETING
HARNESS THE POWER OF ONLINE MARKETINGYellow Pages Group
 
How To Convert Digital Engagement Into Leads and Sales - Bridget Randolph
How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphHow To Convert Digital Engagement Into Leads and Sales - Bridget Randolph
How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphFeverBee Limited
 
MN AMA Search101
MN AMA Search101MN AMA Search101
MN AMA Search101Azul 7
 
Harness the power of online marketing
Harness the power of online marketingHarness the power of online marketing
Harness the power of online marketingYellow Pages Group
 
geo-location and mobile analytics for fashion
geo-location and mobile analytics for fashiongeo-location and mobile analytics for fashion
geo-location and mobile analytics for fashionMarshall Sponder
 
Social Media for Local Businesses
Social Media for Local BusinessesSocial Media for Local Businesses
Social Media for Local BusinessesChris Treadaway
 
Using Lead Intelligence to Close More Sales
Using Lead Intelligence to Close More SalesUsing Lead Intelligence to Close More Sales
Using Lead Intelligence to Close More SalesVbout.com
 
SPACC IT Day Azul7 Analytics Presentation
SPACC IT Day Azul7 Analytics PresentationSPACC IT Day Azul7 Analytics Presentation
SPACC IT Day Azul7 Analytics PresentationAzul 7
 
HARNESS THE POWER OF ONLINE MARKETING
HARNESS THE POWER OF ONLINE MARKETINGHARNESS THE POWER OF ONLINE MARKETING
HARNESS THE POWER OF ONLINE MARKETINGYellow Pages Group
 
Module4 multichannel analytics
Module4 multichannel analyticsModule4 multichannel analytics
Module4 multichannel analyticsGayathri Choda
 
HARNESS THE POWER OF ONLINE MARKETING
HARNESS THE POWER OF ONLINE MARKETINGHARNESS THE POWER OF ONLINE MARKETING
HARNESS THE POWER OF ONLINE MARKETINGYellow Pages Group
 
Dallas SMC Presentation
Dallas SMC PresentationDallas SMC Presentation
Dallas SMC PresentationChris Treadaway
 
Marketing on the Web
Marketing on the WebMarketing on the Web
Marketing on the Webfaisal ilyas
 
Social Media Measurement Master Class
Social Media Measurement Master ClassSocial Media Measurement Master Class
Social Media Measurement Master ClassMarcus Vannini
 
University of Minnesota Presentation
University of Minnesota PresentationUniversity of Minnesota Presentation
University of Minnesota PresentationAzul 7
 
Social Data for Politics, Issues Advocacy, and Community Affairs
Social Data for Politics, Issues Advocacy, and Community AffairsSocial Data for Politics, Issues Advocacy, and Community Affairs
Social Data for Politics, Issues Advocacy, and Community AffairsChris Treadaway
 
Social media marketing campaign
Social media marketing campaignSocial media marketing campaign
Social media marketing campaignpaonuchit
 
B2B Content Marketing Report
B2B Content Marketing ReportB2B Content Marketing Report
B2B Content Marketing ReportHolger Schulze
 
Web and social analytics
Web and social analyticsWeb and social analytics
Web and social analyticsCollin Condray
 
Sponsored InMail Best Practices
Sponsored InMail Best PracticesSponsored InMail Best Practices
Sponsored InMail Best PracticesJanice Lin
 
Mass Transmit - Getting Started in Social Media
Mass Transmit - Getting Started in Social MediaMass Transmit - Getting Started in Social Media
Mass Transmit - Getting Started in Social MediaAdam Holden-Bache
 
emerson electricl 2009 Annual Investor Conference Reconciliation/Non-GAAP
emerson electricl 2009 Annual Investor Conference Reconciliation/Non-GAAPemerson electricl 2009 Annual Investor Conference Reconciliation/Non-GAAP
emerson electricl 2009 Annual Investor Conference Reconciliation/Non-GAAPfinance12
 
raytheon Q4 Earnings Presentation
raytheon Q4 Earnings Presentationraytheon Q4 Earnings Presentation
raytheon Q4 Earnings Presentationfinance12
 

More Related Content

What's hot

How To Convert Digital Engagement Into Leads and Sales - Bridget Randolph
How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphHow To Convert Digital Engagement Into Leads and Sales - Bridget Randolph
How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphFeverBee Limited
 
MN AMA Search101
MN AMA Search101MN AMA Search101
MN AMA Search101Azul 7
 
Harness the power of online marketing
Harness the power of online marketingHarness the power of online marketing
Harness the power of online marketingYellow Pages Group
 
geo-location and mobile analytics for fashion
geo-location and mobile analytics for fashiongeo-location and mobile analytics for fashion
geo-location and mobile analytics for fashionMarshall Sponder
 
Social Media for Local Businesses
Social Media for Local BusinessesSocial Media for Local Businesses
Social Media for Local BusinessesChris Treadaway
 
Using Lead Intelligence to Close More Sales
Using Lead Intelligence to Close More SalesUsing Lead Intelligence to Close More Sales
Using Lead Intelligence to Close More SalesVbout.com
 
SPACC IT Day Azul7 Analytics Presentation
SPACC IT Day Azul7 Analytics PresentationSPACC IT Day Azul7 Analytics Presentation
SPACC IT Day Azul7 Analytics PresentationAzul 7
 
HARNESS THE POWER OF ONLINE MARKETING
HARNESS THE POWER OF ONLINE MARKETINGHARNESS THE POWER OF ONLINE MARKETING
HARNESS THE POWER OF ONLINE MARKETINGYellow Pages Group
 
Module4 multichannel analytics
Module4 multichannel analyticsModule4 multichannel analytics
Module4 multichannel analyticsGayathri Choda
 
HARNESS THE POWER OF ONLINE MARKETING
HARNESS THE POWER OF ONLINE MARKETINGHARNESS THE POWER OF ONLINE MARKETING
HARNESS THE POWER OF ONLINE MARKETINGYellow Pages Group
 
Marketing on the Web
Marketing on the WebMarketing on the Web
Marketing on the Webfaisal ilyas
 
Social Media Measurement Master Class
Social Media Measurement Master ClassSocial Media Measurement Master Class
Social Media Measurement Master ClassMarcus Vannini
 
University of Minnesota Presentation
University of Minnesota PresentationUniversity of Minnesota Presentation
University of Minnesota PresentationAzul 7
 
Social Data for Politics, Issues Advocacy, and Community Affairs
Social Data for Politics, Issues Advocacy, and Community AffairsSocial Data for Politics, Issues Advocacy, and Community Affairs
Social Data for Politics, Issues Advocacy, and Community AffairsChris Treadaway
 
Social media marketing campaign
Social media marketing campaignSocial media marketing campaign
Social media marketing campaignpaonuchit
 
B2B Content Marketing Report
B2B Content Marketing ReportB2B Content Marketing Report
B2B Content Marketing ReportHolger Schulze
 
Web and social analytics
Web and social analyticsWeb and social analytics
Web and social analyticsCollin Condray
 
Sponsored InMail Best Practices
Sponsored InMail Best PracticesSponsored InMail Best Practices
Sponsored InMail Best PracticesJanice Lin
 
Mass Transmit - Getting Started in Social Media
Mass Transmit - Getting Started in Social MediaMass Transmit - Getting Started in Social Media
Mass Transmit - Getting Started in Social MediaAdam Holden-Bache
 

What's hot (20)

How To Convert Digital Engagement Into Leads and Sales - Bridget Randolph
How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphHow To Convert Digital Engagement Into Leads and Sales - Bridget Randolph
How To Convert Digital Engagement Into Leads and Sales - Bridget Randolph
 
MN AMA Search101
MN AMA Search101MN AMA Search101
MN AMA Search101
 
Harness the power of online marketing
Harness the power of online marketingHarness the power of online marketing
Harness the power of online marketing
 
geo-location and mobile analytics for fashion
geo-location and mobile analytics for fashiongeo-location and mobile analytics for fashion
geo-location and mobile analytics for fashion
 
Social Media for Local Businesses
Social Media for Local BusinessesSocial Media for Local Businesses
Social Media for Local Businesses
 
Using Lead Intelligence to Close More Sales
Using Lead Intelligence to Close More SalesUsing Lead Intelligence to Close More Sales
Using Lead Intelligence to Close More Sales
 
SPACC IT Day Azul7 Analytics Presentation
SPACC IT Day Azul7 Analytics PresentationSPACC IT Day Azul7 Analytics Presentation
SPACC IT Day Azul7 Analytics Presentation
 
HARNESS THE POWER OF ONLINE MARKETING
HARNESS THE POWER OF ONLINE MARKETINGHARNESS THE POWER OF ONLINE MARKETING
HARNESS THE POWER OF ONLINE MARKETING
 
Module4 multichannel analytics
Module4 multichannel analyticsModule4 multichannel analytics
Module4 multichannel analytics
 
HARNESS THE POWER OF ONLINE MARKETING
HARNESS THE POWER OF ONLINE MARKETINGHARNESS THE POWER OF ONLINE MARKETING
HARNESS THE POWER OF ONLINE MARKETING
 
Dallas SMC Presentation
Dallas SMC PresentationDallas SMC Presentation
Dallas SMC Presentation
 
Marketing on the Web
Marketing on the WebMarketing on the Web
Marketing on the Web
 
Social Media Measurement Master Class
Social Media Measurement Master ClassSocial Media Measurement Master Class
Social Media Measurement Master Class
 
University of Minnesota Presentation
University of Minnesota PresentationUniversity of Minnesota Presentation
University of Minnesota Presentation
 
Social Data for Politics, Issues Advocacy, and Community Affairs
Social Data for Politics, Issues Advocacy, and Community AffairsSocial Data for Politics, Issues Advocacy, and Community Affairs
Social Data for Politics, Issues Advocacy, and Community Affairs
 
Social media marketing campaign
Social media marketing campaignSocial media marketing campaign
Social media marketing campaign
 
B2B Content Marketing Report
B2B Content Marketing ReportB2B Content Marketing Report
B2B Content Marketing Report
 
Web and social analytics
Web and social analyticsWeb and social analytics
Web and social analytics
 
Sponsored InMail Best Practices
Sponsored InMail Best PracticesSponsored InMail Best Practices
Sponsored InMail Best Practices
 
Mass Transmit - Getting Started in Social Media
Mass Transmit - Getting Started in Social MediaMass Transmit - Getting Started in Social Media
Mass Transmit - Getting Started in Social Media
 

Viewers also liked

emerson electricl 2009 Annual Investor Conference Reconciliation/Non-GAAP
emerson electricl 2009 Annual Investor Conference Reconciliation/Non-GAAPemerson electricl 2009 Annual Investor Conference Reconciliation/Non-GAAP
emerson electricl 2009 Annual Investor Conference Reconciliation/Non-GAAPfinance12
 
raytheon Q4 Earnings Presentation
raytheon Q4 Earnings Presentationraytheon Q4 Earnings Presentation
raytheon Q4 Earnings Presentationfinance12
 
Maximising time
Maximising timeMaximising time
Maximising timeMark Brown
 
Polynesia or Bust
Polynesia or BustPolynesia or Bust
Polynesia or Bustninedots
 
Building node.js Modules
Building node.js ModulesBuilding node.js Modules
Building node.js ModulesKevin Griffin
 
Presentatie Transmedia Thema Media event
Presentatie Transmedia Thema Media eventPresentatie Transmedia Thema Media event
Presentatie Transmedia Thema Media eventgueste78a0a
 
Reported speech by ROCKSTARRAGE
Reported speech by ROCKSTARRAGEReported speech by ROCKSTARRAGE
Reported speech by ROCKSTARRAGEBob Bob
 
Key Metrics for SEO - Nick Roshon - iCrossing - SES San Francisco 2012
Key Metrics for SEO - Nick Roshon - iCrossing - SES San Francisco 2012Key Metrics for SEO - Nick Roshon - iCrossing - SES San Francisco 2012
Key Metrics for SEO - Nick Roshon - iCrossing - SES San Francisco 2012iCrossing
 
Super Bowl XLV Predictions - A Search Assessment
Super Bowl XLV Predictions - A Search AssessmentSuper Bowl XLV Predictions - A Search Assessment
Super Bowl XLV Predictions - A Search AssessmentiCrossing
 
Παρουσίαση Αctionaid 2016
Παρουσίαση Αctionaid 2016Παρουσίαση Αctionaid 2016
Παρουσίαση Αctionaid 2016Alexis Tzormpatzakis
 
Ic bagnolo mella gestire
Ic bagnolo mella gestireIc bagnolo mella gestire
Ic bagnolo mella gestireRENATO FERRARI
 
The Connected User - iCrossing Client Event May 2010
The Connected User - iCrossing Client Event May 2010The Connected User - iCrossing Client Event May 2010
The Connected User - iCrossing Client Event May 2010iCrossing
 
international paper Q1 2001 10-Q
international paper Q1 2001 10-Qinternational paper Q1 2001 10-Q
international paper Q1 2001 10-Qfinance12
 
emerson electricl Proxy Statement for 2009 Annual Shareholders Meeting
emerson electricl Proxy Statement for 2009 Annual Shareholders Meeting emerson electricl Proxy Statement for 2009 Annual Shareholders Meeting
emerson electricl Proxy Statement for 2009 Annual Shareholders Meeting finance12
 
Let Me Tell You a Visual Story - iCrossing
Let Me Tell You a Visual Story - iCrossingLet Me Tell You a Visual Story - iCrossing
Let Me Tell You a Visual Story - iCrossingiCrossing
 
Themes In Library Technologies Electronic Discover
Themes In Library Technologies Electronic DiscoverThemes In Library Technologies Electronic Discover
Themes In Library Technologies Electronic Discoverorrnyereg
 

Viewers also liked (20)

emerson electricl 2009 Annual Investor Conference Reconciliation/Non-GAAP
emerson electricl 2009 Annual Investor Conference Reconciliation/Non-GAAPemerson electricl 2009 Annual Investor Conference Reconciliation/Non-GAAP
emerson electricl 2009 Annual Investor Conference Reconciliation/Non-GAAP
 
raytheon Q4 Earnings Presentation
raytheon Q4 Earnings Presentationraytheon Q4 Earnings Presentation
raytheon Q4 Earnings Presentation
 
Slum Typologies
Slum TypologiesSlum Typologies
Slum Typologies
 
Maximising time
Maximising timeMaximising time
Maximising time
 
Economics
EconomicsEconomics
Economics
 
Polynesia or Bust
Polynesia or BustPolynesia or Bust
Polynesia or Bust
 
Building node.js Modules
Building node.js ModulesBuilding node.js Modules
Building node.js Modules
 
OECs Vernal Pool Program D. Celebrezze
OECs Vernal Pool Program D. CelebrezzeOECs Vernal Pool Program D. Celebrezze
OECs Vernal Pool Program D. Celebrezze
 
Presentatie Transmedia Thema Media event
Presentatie Transmedia Thema Media eventPresentatie Transmedia Thema Media event
Presentatie Transmedia Thema Media event
 
Reported speech by ROCKSTARRAGE
Reported speech by ROCKSTARRAGEReported speech by ROCKSTARRAGE
Reported speech by ROCKSTARRAGE
 
Key Metrics for SEO - Nick Roshon - iCrossing - SES San Francisco 2012
Key Metrics for SEO - Nick Roshon - iCrossing - SES San Francisco 2012Key Metrics for SEO - Nick Roshon - iCrossing - SES San Francisco 2012
Key Metrics for SEO - Nick Roshon - iCrossing - SES San Francisco 2012
 
Super Bowl XLV Predictions - A Search Assessment
Super Bowl XLV Predictions - A Search AssessmentSuper Bowl XLV Predictions - A Search Assessment
Super Bowl XLV Predictions - A Search Assessment
 
Παρουσίαση Αctionaid 2016
Παρουσίαση Αctionaid 2016Παρουσίαση Αctionaid 2016
Παρουσίαση Αctionaid 2016
 
Ic bagnolo mella gestire
Ic bagnolo mella gestireIc bagnolo mella gestire
Ic bagnolo mella gestire
 
The Connected User - iCrossing Client Event May 2010
The Connected User - iCrossing Client Event May 2010The Connected User - iCrossing Client Event May 2010
The Connected User - iCrossing Client Event May 2010
 
international paper Q1 2001 10-Q
international paper Q1 2001 10-Qinternational paper Q1 2001 10-Q
international paper Q1 2001 10-Q
 
emerson electricl Proxy Statement for 2009 Annual Shareholders Meeting
emerson electricl Proxy Statement for 2009 Annual Shareholders Meeting emerson electricl Proxy Statement for 2009 Annual Shareholders Meeting
emerson electricl Proxy Statement for 2009 Annual Shareholders Meeting
 
Let Me Tell You a Visual Story - iCrossing
Let Me Tell You a Visual Story - iCrossingLet Me Tell You a Visual Story - iCrossing
Let Me Tell You a Visual Story - iCrossing
 
Tdd
TddTdd
Tdd
 
Themes In Library Technologies Electronic Discover
Themes In Library Technologies Electronic DiscoverThemes In Library Technologies Electronic Discover
Themes In Library Technologies Electronic Discover
 

Similar to The World of Measurement and Analytics

FQ Mobile Asia Congress - App Bytes 2011 - Session Speech & Panel
FQ Mobile Asia Congress - App Bytes 2011 - Session Speech & PanelFQ Mobile Asia Congress - App Bytes 2011 - Session Speech & Panel
FQ Mobile Asia Congress - App Bytes 2011 - Session Speech & PanelFabriQate
 
Using emerging media data to drive marketing campaigns - 22 march 2011
Using emerging media data to drive marketing campaigns - 22 march 2011Using emerging media data to drive marketing campaigns - 22 march 2011
Using emerging media data to drive marketing campaigns - 22 march 2011Ron Jacobs
 
Managing Digital Marketing
Managing Digital MarketingManaging Digital Marketing
Managing Digital MarketingJohn Chacksfield
 
Unlocking Social CRM for your Organisation (Keynote)
Unlocking Social CRM for your Organisation (Keynote)Unlocking Social CRM for your Organisation (Keynote)
Unlocking Social CRM for your Organisation (Keynote)Joakim Nilsson
 
Employing an Effective Social Media Strategy
Employing an Effective Social Media StrategyEmploying an Effective Social Media Strategy
Employing an Effective Social Media StrategyMuhammad Karim
 
Digital marketing analytics paths of value - 12-4-17
Digital marketing analytics paths of value - 12-4-17Digital marketing analytics paths of value - 12-4-17
Digital marketing analytics paths of value - 12-4-17Marshall Sponder
 
Digital Marketing Analytics: Book Review
Digital Marketing Analytics: Book ReviewDigital Marketing Analytics: Book Review
Digital Marketing Analytics: Book ReviewKendall Matthews
 
Social media analytics powered by data science
Social media analytics powered by data scienceSocial media analytics powered by data science
Social media analytics powered by data scienceNavin Manaswi
 
Adobe Education Leadership Forum 2011 in Hong Kong
Adobe Education Leadership Forum 2011 in Hong KongAdobe Education Leadership Forum 2011 in Hong Kong
Adobe Education Leadership Forum 2011 in Hong KongTim Elleston
 
CMA Calgary_Internet Marketing and Strategy
CMA Calgary_Internet Marketing and StrategyCMA Calgary_Internet Marketing and Strategy
CMA Calgary_Internet Marketing and StrategyJohn Hutchings
 
Buying Social Media Monitoring Software For Fortune 1000
Buying Social Media Monitoring Software For Fortune 1000Buying Social Media Monitoring Software For Fortune 1000
Buying Social Media Monitoring Software For Fortune 1000The @Steveology Group
 
HatlingFlint KNOW Series
HatlingFlint KNOW SeriesHatlingFlint KNOW Series
HatlingFlint KNOW SeriesFlint Group
 
Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...
Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...
Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...Kate O'Neill
 
Guide to marketing in 2014 vocus
Guide to marketing in 2014 vocusGuide to marketing in 2014 vocus
Guide to marketing in 2014 vocusRaymond Morin
 
Tactics Channels and Timescales
Tactics Channels and TimescalesTactics Channels and Timescales
Tactics Channels and TimescalesDavid Phillips
 

Similar to The World of Measurement and Analytics (20)

Session 3 Yean Cheong
Session 3 Yean CheongSession 3 Yean Cheong
Session 3 Yean Cheong
 
FQ Mobile Asia Congress - App Bytes 2011 - Session Speech & Panel
FQ Mobile Asia Congress - App Bytes 2011 - Session Speech & PanelFQ Mobile Asia Congress - App Bytes 2011 - Session Speech & Panel
FQ Mobile Asia Congress - App Bytes 2011 - Session Speech & Panel
 
Data and Creativity - Choices in Digital Marketing
Data and Creativity - Choices in Digital MarketingData and Creativity - Choices in Digital Marketing
Data and Creativity - Choices in Digital Marketing
 
Using emerging media data to drive marketing campaigns - 22 march 2011
Using emerging media data to drive marketing campaigns - 22 march 2011Using emerging media data to drive marketing campaigns - 22 march 2011
Using emerging media data to drive marketing campaigns - 22 march 2011
 
Managing Digital Marketing
Managing Digital MarketingManaging Digital Marketing
Managing Digital Marketing
 
Unlocking Social CRM for your Organisation (Keynote)
Unlocking Social CRM for your Organisation (Keynote)Unlocking Social CRM for your Organisation (Keynote)
Unlocking Social CRM for your Organisation (Keynote)
 
Employing an Effective Social Media Strategy
Employing an Effective Social Media StrategyEmploying an Effective Social Media Strategy
Employing an Effective Social Media Strategy
 
Digital marketing analytics paths of value - 12-4-17
Digital marketing analytics paths of value - 12-4-17Digital marketing analytics paths of value - 12-4-17
Digital marketing analytics paths of value - 12-4-17
 
Digital Marketing Analytics: Book Review
Digital Marketing Analytics: Book ReviewDigital Marketing Analytics: Book Review
Digital Marketing Analytics: Book Review
 
Social media analytics powered by data science
Social media analytics powered by data scienceSocial media analytics powered by data science
Social media analytics powered by data science
 
Adobe Education Leadership Forum 2011 in Hong Kong
Adobe Education Leadership Forum 2011 in Hong KongAdobe Education Leadership Forum 2011 in Hong Kong
Adobe Education Leadership Forum 2011 in Hong Kong
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
CMA Calgary_Internet Marketing and Strategy
CMA Calgary_Internet Marketing and StrategyCMA Calgary_Internet Marketing and Strategy
CMA Calgary_Internet Marketing and Strategy
 
Buying Social Media Monitoring Software For Fortune 1000
Buying Social Media Monitoring Software For Fortune 1000Buying Social Media Monitoring Software For Fortune 1000
Buying Social Media Monitoring Software For Fortune 1000
 
HatlingFlint KNOW Series
HatlingFlint KNOW SeriesHatlingFlint KNOW Series
HatlingFlint KNOW Series
 
Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...
Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...
Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...
 
Guide to marketing in 2014 vocus
Guide to marketing in 2014 vocusGuide to marketing in 2014 vocus
Guide to marketing in 2014 vocus
 
Tactics Channels and Timescales
Tactics Channels and TimescalesTactics Channels and Timescales
Tactics Channels and Timescales
 
Social media for lead generation
Social media for lead generationSocial media for lead generation
Social media for lead generation
 
A short history of digital marketing
A short history of digital marketingA short history of digital marketing
A short history of digital marketing
 

Recently uploaded

The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHelp Desk Migration
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
Rakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi Bazaar
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Careerr98588472
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Jiastral oracle
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfASGITConsulting
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesDoe Paoro
 
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Lviv Startup Club
 
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...PRnews2
 
Ivey Leveraging Information Technology MBA 2024
Ivey Leveraging Information Technology MBA 2024Ivey Leveraging Information Technology MBA 2024
Ivey Leveraging Information Technology MBA 2024Nihal Nishadul
 
Paul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB
 

Recently uploaded (20)

The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your Business
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
Rakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptx
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Career
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdf
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic Experiences
 
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
 
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
 
Ivey Leveraging Information Technology MBA 2024
Ivey Leveraging Information Technology MBA 2024Ivey Leveraging Information Technology MBA 2024
Ivey Leveraging Information Technology MBA 2024
 
Paul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate Professional
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
 

The World of Measurement and Analytics