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The World of Measurement and Analytics

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This was a presentation given at the Nomadic Marketing seminar in Johannesburg, South Africa, focusing on measurement and web analytics. It offers a simple model of how to think about measurement ...

This was a presentation given at the Nomadic Marketing seminar in Johannesburg, South Africa, focusing on measurement and web analytics. It offers a simple model of how to think about measurement moving toward behavioural targeting. www.cambrient.com | www.technomadicmarkets.com

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The World of Measurement and Analytics The World of Measurement and Analytics Presentation Transcript