WHAT IS FASHION Fashion, clothing that is in style at a particular time. The concept of fashion implies a process of style change, because fashions in dress, as well as in furniture and other objects, have taken very different forms at different times in history.
The beginning of fashion is associated with the growth of trade and business and the rise of the economic system known as CAPITALISM HISTORY
Styles of clothing have changed as a result of contact with other societies and competition for status within a society. Yet not until the 14th and 15th centuries, during the late Middle Ages and the Renaissance, did styles begin to follow a regular pattern of change in Europe. The beginning of fashion dates to that time .
WOMEN’S FASHION In the early 18th century the primary style for women was a rather loose, flowing gown with pleats at shoulder level in back. It was known as a sack dress (in England) In the 1780s fashionable women began to wear simpler dresses that differed significantly from the stiff and highly decorated dresses of the mid-1700s. The simpler clothing of ancient Greece and Rome inspired women’s fashions. Between 1908 and 1914 fashion changed dramatically. At the turn of the 21st century, experts maintained that fashion’s future was decidedly not futuristic and that there would be no shiny silver uniforms, as imagined by futuristic movies of previous decades. Rather, fashion continued to divide into many concurrent styles, with each consumer free to choose his or her own style from within the available array. Individuality coexisted with a desire to associate oneself with particular trendsetters among the fashion-conscious or among fashion designers.
MEN’S FASHION Men's fashion remained luxurious during the 18th century, featuring velvets, satins, and silks in bright and light colors, including pink. Fabrics were embroidered in silk or trimmed in lace. Styles of the late 18th century carried over into the early 19th century. From the 19th century on, fashions in men's clothing changed more slowly and to a smaller degree By the 20th century, large numbers of men all around the world had adopted the middle-class men’s suit There suits were consisted of three pieces: jacket, trousers, and vest As dress has become less formal, men have become increasingly concerned with style, color, and patterns in their clothing.
Why should pink be in fashion one season and gray the next season? Why do people follow fashion like sheep when they have enough clothes already? . Yet no new fashion succeeds until people are ready to accept it. The final decision about what to buy, or whether to buy anything at all, belongs to the consumer. Ultimately, fashions change because many people like new and different styles. FASHION CHANGES
<ul><li>People all around the world like to follow fashion, although their styles are not always Western. They may combine elements of international fashion with elements of their own culture's traditional dress, or they may choose to wear primarily traditional dress </li></ul>The growth of mass media spread fashion information to all classes .Fashion designers convey the new trends by media , magazines, shows etc……..