Advertising History 16292
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Advertising History 16292

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Advertising History 16292 Advertising History 16292 Presentation Transcript

  • Advertising History Meeri Sild
    • 1477 First handbill advertisement in England
    • 1622 First English newspaper advertisement
    • 1704 First newspaper advertisement in America
    • 1830s Penny press gets heavy advertising support
    • 1869 Rowell & Ayers publish newspaper directories for advertising
    • Late 1800s Printing technology allows visually appealing ads
    • Late 1800s Magazines provide vehicle for mass national advertising
    • Late 1800s Advertising agencies grow in importance
    • 1922 First radio advertisement
    • 1930s Radio advertising booms as audience grows
    • 1950s TV replaces radio as national ad medium
    • 1971 Cigarette advertising banned from TV
    • 1970 More than 300 universities offer PR courses
    • 1980s Cable grows as segmented ad medium
    • Look at the examples and write down:
    • A. What is advertised?
    • B. When was the advertisement made?
    • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • Answers
    • 1. 1920 – soap
    • 2. 1926 – shampoo
    • 3. 1929 – radio
    • 4. 1956 – radio
    • 5. 1944 – television
    • 6. 1956- television
    • 7. 1949 – aeroplane
    • 8. 1954 – airlines
    • 9. 1949 – ship
    • 10. 1954 – cruise
    • 11. World War II
    • 12. World War II
  • Task:
    • Think – how advertisements have evolved nowadays
    • Find some examples of modern advertisements
    • Find some famous advertising slogans
  • References:
    • http://www.abacon.com/folkerts1/ch15dl.html
    • http://scriptorium.lib.duke.edu/adaccess/
    • http://www.lib.umd.edu/LAB/BIBLIO/bib-adv.html
    • The End