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Halo/Lee Wayne Corporate Overview
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Halo/Lee Wayne Corporate Overview

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An industry leader in promotional products for over 55 years, Halo/Lee Wayne offers creative, dependable and quick response promotional products for your company branding needs.

An industry leader in promotional products for over 55 years, Halo/Lee Wayne offers creative, dependable and quick response promotional products for your company branding needs.

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Transcript

  • 1. Corporate Overview
    • Bright Ideas. Brilliant Results. ®
  • 2. Who is HALO/Lee Wayne Corporation?
    • Industry leader in promotional products for over 55 years
    • Dedicated 200 member corporate service team with decades of knowledge and experience
    • 800 creative, resourceful Account Executives who focus on implementing effective marketing solutions
    • Outstanding client relationships built on integrity, reliability and professionalism
    • National coverage with 15 sales offices and Account Executives in every state
    Experience. Teamwork. Integrity.
  • 3. Your Dedicated Account Executive
    • Chris Burger
    • Quick Response
    • Dependable
    • Creative
    • Over 8 years of experience in the promotional products industry
    • Your “One Stop Shop”
    AE Photo
  • 4. 7 Reasons Why Promotional Products Outperform Other Advertising Mediums
    • Newspapers – provide little demographic selectivity and are difficult to incorporate on those black and white pages
    • Magazines – do not present a sense of urgency; mailed monthly so consumers take their time to read till receiving the next issue
    • Radio Advertisements – no visual experience, therefore leaving the listener to imagine the product
    • Outdoor Media – one shot deal and either makes a large impression or no interest at all
    • Direct Mail – can be annoying to receive and are usually thrown out
    • Television Advertisements – only shown during breaks of shows, which is used by viewers to get snacks or talk
    • Internet Advertisements – rely heavily on the “click through” process from banner ads
  • 5. The Power of Promotional Products
    • Promotional Products Have A High Recall Rate
    • Compared To Other Advertising Mediums
    Source: Hope Hopkins: Why T-Shirts & Pens Can Outdo TV & Internet, 2006
    • The recall rate for promotional products is 50% higher because promotional products are useful, long-lasting and appreciated.
    • Promotional products deliver an emotive response connected directly to your brand.
  • 6. The Power of Promotional Products
    • Promotional Products Provide Long-Lasting/Repeat Exposure
      • 73% of recipients use the promotional product they received at least once a week
      • 45% of recipients use the promotional product they received at least once daily
    • Promotional Products Enhance Your Company Image
      • 76% of respondents have a more favorable attitude towards the company that gives them the promotional product
      • Source: Georgia Southern University Study
    Promotional Products are useful, long-lasting and appreciated.
  • 7. Products You May Not Know I Can Provide
    • Medical:
      • Employee Scrubs, Bed Linens, Band Aids, Stethoscopes, Latex Gloves
    • Restaurants:
      • Floor Mats, Bar Taps, Napkins, Matches, Plates, Glasses
    • Public Service:
      • Military, Police, Transportation Uniforms, Construction Cones
    • Automotive:
      • Floor Mats, Wheel Covers, Service Reminder Stickers, License Plates
    • Athletics:
      • Uniforms, Goals, Balls, Water Coolers
      • Just to name a few….
  • 8. So What’s The Point?
    • You Can:
    • Focus on Target Audience
    • Relative Low Expense
    • Engage Multiple Senses
    • Stand-Out Over Commercial Clutter
    • High Recall Rate
    • Long Useful Life
    • Gifts and Awards Have Special Meaning
  • 9. A Complete Focus On Our Clients’ Satisfaction Over 40,000 clients around the country, around the world and around the corner.
  • 10. Some Of My Clients
  • 11. Let’s Get Started
    • Let’s Get Started

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