Digital Marketing Strategy for Motor City Casino Hotel

1. Motor City Casino Hotel
Digital Marketing Strategy
By: Kelsey Burgess

2. What’s at stake
GOALS: Challenges:
 To increase overall  Intense competition with
sales and profit other Detroit casinos
 To enhance internet -Competition includes
presence MGM and Greektown
 To promote the
luxurious atmosphere  The entertainment
 To further interact with industry is always
current and potential changing and expanding
consumers -Must keep up with
 Promote Club Metro digital strategy as
Rewards Program changes are made

3. The People:
The target audience for Motor City seems to be men
and women over the age of 21 who are trendy and
enjoy luxury and entertainment. They crave quality
and indulge in exciting and chic experiences.

4. Theme:
A million miles away, right down the street
Motor City prides itself on being a
getaway location without really getting
away. The ad below is one of a series of
promotional ads that highlight what
you can be doing with your time just a
short drive away.

5. Website Improvements
-Incorporation of blog
Internet Marketing
-Google AdWords
-Facebook Ads
Social Media Marketing
-Facebook
-Twitter
-YouTube

6.  Currently aesthetically pleasing
 Effectively displays links to social media
 Adding a blog to the site would reach a
broad audience and provide direct
feedback

7. Keywords:
o Motor City Hotel
in Detroit,
Michigan
o Detroit Hotels
o Gaming Hotels
o Downtown Detroit
o Luxury Gaming

8. S
O
C
I
A
L  Continue to frequently interact with followers
Facebook:
 Update cover photo
M  More descriptive “about” section
Twitter:
E  Increase promotional tweets
D  Tweet more about company changes and events
YouTube:
I  Create more engaging videos
 Hold interviews with management as well as current club
A members

9. Measuring Our Success:
Facebook Ads & Google AdWords
Facebook YouTube
o Likes/Comments o Video views/comments
o Shares/Mentions o Top video lists
Twitter Blog
o Mentions, Re-tweets, Followers o Comments/feedback, blogger ratings

10. More allocated during seasonal peak
(May-September)
 Google AdWords
 Facebook Ads
 Upkeep of social
media sites
 Any promotional
activities