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Social Media Marketing Presentation by Bureau in Sudbury, Ontario
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Social Media Marketing Presentation by Bureau in Sudbury, Ontario

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This is a social media marketing presentation given to the Ontario Library Service North at their annual conference in Sudbury, Ontario. It serves as a great beginner-friendly introduction to the …

This is a social media marketing presentation given to the Ontario Library Service North at their annual conference in Sudbury, Ontario. It serves as a great beginner-friendly introduction to the power of social media.

For more useful content please visit our website at http://bureaugroup.ca

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Transcript

  • 1. Thanks forhaving us
  • 2. A little about us...
  • 3. 4 years
  • 4. Fastest growing
  • 5. Most sociallyengaged agency
  • 6. What people think social is...
  • 7. I had pancakes for lunch Cool! :P
  • 8. The reality...
  • 9. 1. How the most successful brands communicate with customers
  • 10. 1. How the most successful brands communicate with customers2. The driving force behind elections
  • 11. 1. How the most successful brands communicate with customers2. The driving force behind elections3. The fastest way news spreads
  • 12. 1. How the most successful brands communicate with customers2. The driving force behind elections3. The fastest way news spreads4. Can change the world
  • 13. 1. How the most successful brands communicate with customers2. The driving force behind elections3. The fastest way news spreads4. Can change the world5. It’s FREE
  • 14. Egyptian LibyanRevolution RevolutionSyrian TunisianRevolution Revolution
  • 15. Egyptian LibyanRevolution RevolutionSyrian TunisianRevolution Revolution
  • 16. An Egyptian coupleeven called their kid Facebook!
  • 17. Obviously we’re here to discuss lighter subject matter
  • 18. Our philosophy
  • 19. 1. For business, it’s the most cost effective way to advertise
  • 20. 1. For business, it’s the most cost effective way to advertise2. It’s custom – you can target age, location, interests, single, married
  • 21. 1. For business, it’s the most cost effective way to advertise2. It’s custom – you can target age, location, interests, single, married3. Much to people’s surprise, all age groups are active on social media
  • 22. 1. For business, it’s the most cost effective way to advertise2. It’s custom – you can target age, location, interests, single, married3. Much to people’s surprise, all age groups are active on social media4. Reach is measurable
  • 23. In traditional advertising, like TV,Radio, and Print, it is a one-way formof communication.
  • 24. In traditional advertising, like TV,Radio, and Print, it is a one-way formof communication.Social media allows you to interactwith your customers. Talk, respond,and hear their feedback.
  • 25. In traditional advertising, like TV,Radio, and Print, it is a one-way formof communication.Social media allows you to interactwith your customers. Talk, respond,and hear their feedback.Social is a two-way form ofcommunication.
  • 26. How to connectwith customers
  • 27. 1. Ask
  • 28. 1. Ask2. Recommend
  • 29. 1. Ask2. Recommend3. Discuss
  • 30. 1. Ask2. Recommend3. Discuss4. Exchange
  • 31. 1. Ask2. Recommend3. Discuss4. ExchangeThe feedback will give you valuableinsight into your customers needs.
  • 32. The Changing User
  • 33. Mobile phones Photo sharingTexting Less TVMulti-tasking Self-serviceWant it online Short attentionGaming Want it now
  • 34. The eBook
  • 35. eBooks have surpassed traditional book sales
  • 36. eBooks have surpassed traditional book sales This is proof that theaverage population isembracing technology
  • 37. Business pages vsPersonal pages
  • 38. Business pages showinsights on your visitors and what they like
  • 39. Business pages showinsights on your visitors and what they like They have greaterflexibility in regards to the design
  • 40. facebook.com/pages
  • 41. The rules (best practices)
  • 42. 1. Post valuable content2. Be consistent3. Short & Sweet4. Offer expert advice to inquiries5. Be useful6. Don’t overdo it
  • 43. What kind of postsdraw engagement?
  • 44. Useful and relevant content that canbenefit your customer.You’re all experts with knowledge.Make it available.
  • 45. When should I post?
  • 46. Spend as little as 15 minutes a daytending to social media.Being consistent is most important.If you have an empty page you looklike you’re out of business!
  • 47. Insights
  • 48. Insights
  • 49. Sources
  • 50. Ads
  • 51. Targetedage, interests, location, etc.
  • 52. Tell us about thistweeter machine...
  • 53. Twitter is a social network andmicroblogging site that allowsyou to answer the question,“What are you doing?” bysending short messages 140characters in length, called“tweets”, to your friends, or“followers.”
  • 54. Result = short streamlined communicationMessages must be straight tothe point therefore making theinformation shared more valuable
  • 55. Twitter Facebook
  • 56. #hashtags
  • 57. The # symbol, called a hashtag,is used to mark keywords ortopics in a Tweet.It was created by Twitter usersas a way to file messages.
  • 58. @replies
  • 59. @reply is a public message thatyou send to someone elsesTwitter profile page.i.e.: @bureaugroup thanks for the chat!
  • 60. Retweet
  • 61. A retweet is when youre-publish something anotherTwitter user has written, tospread the word among yourown followers.
  • 62. A retweet is when youre-publish something anotherTwitter user has written, tospread the word among yourown followers.
  • 63. Useful stuff
  • 64. TweetDeckTweetDeck is a browser for connecting you with yourcontacts across Twitter, Facebook, and more.
  • 65. PagesPages Manager helps admins connect with theiraudience and keep up with activity on multiple Pages.
  • 66. Users: 175mLinkedIn is a business-oriented social networking sitemainly used for professional connections.
  • 67. Users: 100mA content sharing service that allows members to“pin” images and videos to their online pinboard.
  • 68. Users: 100mInstagram is a photo-sharing app and social network.The service enables users to take a photo, apply afilter to it, and then share it with other users.
  • 69. Thank you
  • 70. bureau.ca@bureaugroup