Thanks forhaving us
A little about us...
4 years
Fastest growing
Most sociallyengaged agency
What people think   social is...
I had pancakes    for lunch         Cool! :P
The reality...
1. How the most successful brands   communicate with customers
1. How the most successful brands   communicate with customers2. The driving force behind elections
1. How the most successful brands   communicate with customers2. The driving force behind elections3. The fastest way news...
1. How the most successful brands   communicate with customers2. The driving force behind elections3. The fastest way news...
1. How the most successful brands   communicate with customers2. The driving force behind elections3. The fastest way news...
Egyptian     LibyanRevolution   RevolutionSyrian       TunisianRevolution   Revolution
Egyptian     LibyanRevolution   RevolutionSyrian       TunisianRevolution   Revolution
An Egyptian coupleeven called their kid    Facebook!
Obviously we’re here  to discuss lighter   subject matter
Our philosophy
1. For business, it’s the most cost   effective way to advertise
1. For business, it’s the most cost   effective way to advertise2. It’s custom – you can target age,   location, interests...
1. For business, it’s the most cost   effective way to advertise2. It’s custom – you can target age,   location, interests...
1. For business, it’s the most cost   effective way to advertise2. It’s custom – you can target age,   location, interests...
In traditional advertising, like TV,Radio, and Print, it is a one-way formof communication.
In traditional advertising, like TV,Radio, and Print, it is a one-way formof communication.Social media allows you to inte...
In traditional advertising, like TV,Radio, and Print, it is a one-way formof communication.Social media allows you to inte...
How to connectwith customers
1. Ask
1. Ask2. Recommend
1. Ask2. Recommend3. Discuss
1. Ask2. Recommend3. Discuss4. Exchange
1. Ask2. Recommend3. Discuss4. ExchangeThe feedback will give you valuableinsight into your customers needs.
The Changing User
Mobile phones    Photo sharingTexting          Less TVMulti-tasking    Self-serviceWant it online   Short attentionGaming ...
The eBook
eBooks have surpassed traditional book sales
eBooks have surpassed traditional book sales This is proof that theaverage population isembracing technology
Business pages      vsPersonal pages
Business pages showinsights on your visitors   and what they like
Business pages showinsights on your visitors   and what they like   They have greaterflexibility in regards to       the d...
facebook.com/pages
The rules (best practices)
1. Post valuable content2. Be consistent3. Short & Sweet4. Offer expert advice to inquiries5. Be useful6. Don’t overdo it
What kind of postsdraw engagement?
Useful and relevant content that canbenefit your customer.You’re all experts with knowledge.Make it available.
When should I post?
Spend as little as 15 minutes a daytending to social media.Being consistent is most important.If you have an empty page yo...
Insights
Insights
Sources
Ads
Targetedage, interests, location, etc.
Tell us about thistweeter machine...
Twitter is a social network andmicroblogging site that allowsyou to answer the question,“What are you doing?” bysending sh...
Result = short streamlined communicationMessages must be straight tothe point therefore making theinformation shared more ...
Twitter   Facebook
#hashtags
The # symbol, called a hashtag,is used to mark keywords ortopics in a Tweet.It was created by Twitter usersas a way to fil...
@replies
@reply is a public message thatyou send to someone elsesTwitter profile page.i.e.: @bureaugroup thanks for the chat!
Retweet
A retweet is when youre-publish something anotherTwitter user has written, tospread the word among yourown followers.
A retweet is when youre-publish something anotherTwitter user has written, tospread the word among yourown followers.
Useful stuff
TweetDeckTweetDeck is a browser for connecting you with yourcontacts across Twitter, Facebook, and more.
PagesPages Manager helps admins connect with theiraudience and keep up with activity on multiple Pages.
Users: 175mLinkedIn is a business-oriented social networking sitemainly used for professional connections.
Users: 100mA content sharing service that allows members to“pin” images and videos to their online pinboard.
Users: 100mInstagram is a photo-sharing app and social network.The service enables users to take a photo, apply afilter to...
Thank you
bureau.ca@bureaugroup
Social Media Marketing Presentation by Bureau in Sudbury, Ontario
Social Media Marketing Presentation by Bureau in Sudbury, Ontario
Social Media Marketing Presentation by Bureau in Sudbury, Ontario
Social Media Marketing Presentation by Bureau in Sudbury, Ontario
Social Media Marketing Presentation by Bureau in Sudbury, Ontario
Social Media Marketing Presentation by Bureau in Sudbury, Ontario
Social Media Marketing Presentation by Bureau in Sudbury, Ontario
Social Media Marketing Presentation by Bureau in Sudbury, Ontario
Social Media Marketing Presentation by Bureau in Sudbury, Ontario
Social Media Marketing Presentation by Bureau in Sudbury, Ontario
Social Media Marketing Presentation by Bureau in Sudbury, Ontario
Social Media Marketing Presentation by Bureau in Sudbury, Ontario
Social Media Marketing Presentation by Bureau in Sudbury, Ontario
Social Media Marketing Presentation by Bureau in Sudbury, Ontario
Social Media Marketing Presentation by Bureau in Sudbury, Ontario
Social Media Marketing Presentation by Bureau in Sudbury, Ontario
Social Media Marketing Presentation by Bureau in Sudbury, Ontario
Social Media Marketing Presentation by Bureau in Sudbury, Ontario
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Social Media Marketing Presentation by Bureau in Sudbury, Ontario

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This is a social media marketing presentation given to the Ontario Library Service North at their annual conference in Sudbury, Ontario. It serves as a great beginner-friendly introduction to the power of social media.

For more useful content please visit our website at http://bureaugroup.ca

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Social Media Marketing Presentation by Bureau in Sudbury, Ontario

  1. 1. Thanks forhaving us
  2. 2. A little about us...
  3. 3. 4 years
  4. 4. Fastest growing
  5. 5. Most sociallyengaged agency
  6. 6. What people think social is...
  7. 7. I had pancakes for lunch Cool! :P
  8. 8. The reality...
  9. 9. 1. How the most successful brands communicate with customers
  10. 10. 1. How the most successful brands communicate with customers2. The driving force behind elections
  11. 11. 1. How the most successful brands communicate with customers2. The driving force behind elections3. The fastest way news spreads
  12. 12. 1. How the most successful brands communicate with customers2. The driving force behind elections3. The fastest way news spreads4. Can change the world
  13. 13. 1. How the most successful brands communicate with customers2. The driving force behind elections3. The fastest way news spreads4. Can change the world5. It’s FREE
  14. 14. Egyptian LibyanRevolution RevolutionSyrian TunisianRevolution Revolution
  15. 15. Egyptian LibyanRevolution RevolutionSyrian TunisianRevolution Revolution
  16. 16. An Egyptian coupleeven called their kid Facebook!
  17. 17. Obviously we’re here to discuss lighter subject matter
  18. 18. Our philosophy
  19. 19. 1. For business, it’s the most cost effective way to advertise
  20. 20. 1. For business, it’s the most cost effective way to advertise2. It’s custom – you can target age, location, interests, single, married
  21. 21. 1. For business, it’s the most cost effective way to advertise2. It’s custom – you can target age, location, interests, single, married3. Much to people’s surprise, all age groups are active on social media
  22. 22. 1. For business, it’s the most cost effective way to advertise2. It’s custom – you can target age, location, interests, single, married3. Much to people’s surprise, all age groups are active on social media4. Reach is measurable
  23. 23. In traditional advertising, like TV,Radio, and Print, it is a one-way formof communication.
  24. 24. In traditional advertising, like TV,Radio, and Print, it is a one-way formof communication.Social media allows you to interactwith your customers. Talk, respond,and hear their feedback.
  25. 25. In traditional advertising, like TV,Radio, and Print, it is a one-way formof communication.Social media allows you to interactwith your customers. Talk, respond,and hear their feedback.Social is a two-way form ofcommunication.
  26. 26. How to connectwith customers
  27. 27. 1. Ask
  28. 28. 1. Ask2. Recommend
  29. 29. 1. Ask2. Recommend3. Discuss
  30. 30. 1. Ask2. Recommend3. Discuss4. Exchange
  31. 31. 1. Ask2. Recommend3. Discuss4. ExchangeThe feedback will give you valuableinsight into your customers needs.
  32. 32. The Changing User
  33. 33. Mobile phones Photo sharingTexting Less TVMulti-tasking Self-serviceWant it online Short attentionGaming Want it now
  34. 34. The eBook
  35. 35. eBooks have surpassed traditional book sales
  36. 36. eBooks have surpassed traditional book sales This is proof that theaverage population isembracing technology
  37. 37. Business pages vsPersonal pages
  38. 38. Business pages showinsights on your visitors and what they like
  39. 39. Business pages showinsights on your visitors and what they like They have greaterflexibility in regards to the design
  40. 40. facebook.com/pages
  41. 41. The rules (best practices)
  42. 42. 1. Post valuable content2. Be consistent3. Short & Sweet4. Offer expert advice to inquiries5. Be useful6. Don’t overdo it
  43. 43. What kind of postsdraw engagement?
  44. 44. Useful and relevant content that canbenefit your customer.You’re all experts with knowledge.Make it available.
  45. 45. When should I post?
  46. 46. Spend as little as 15 minutes a daytending to social media.Being consistent is most important.If you have an empty page you looklike you’re out of business!
  47. 47. Insights
  48. 48. Insights
  49. 49. Sources
  50. 50. Ads
  51. 51. Targetedage, interests, location, etc.
  52. 52. Tell us about thistweeter machine...
  53. 53. Twitter is a social network andmicroblogging site that allowsyou to answer the question,“What are you doing?” bysending short messages 140characters in length, called“tweets”, to your friends, or“followers.”
  54. 54. Result = short streamlined communicationMessages must be straight tothe point therefore making theinformation shared more valuable
  55. 55. Twitter Facebook
  56. 56. #hashtags
  57. 57. The # symbol, called a hashtag,is used to mark keywords ortopics in a Tweet.It was created by Twitter usersas a way to file messages.
  58. 58. @replies
  59. 59. @reply is a public message thatyou send to someone elsesTwitter profile page.i.e.: @bureaugroup thanks for the chat!
  60. 60. Retweet
  61. 61. A retweet is when youre-publish something anotherTwitter user has written, tospread the word among yourown followers.
  62. 62. A retweet is when youre-publish something anotherTwitter user has written, tospread the word among yourown followers.
  63. 63. Useful stuff
  64. 64. TweetDeckTweetDeck is a browser for connecting you with yourcontacts across Twitter, Facebook, and more.
  65. 65. PagesPages Manager helps admins connect with theiraudience and keep up with activity on multiple Pages.
  66. 66. Users: 175mLinkedIn is a business-oriented social networking sitemainly used for professional connections.
  67. 67. Users: 100mA content sharing service that allows members to“pin” images and videos to their online pinboard.
  68. 68. Users: 100mInstagram is a photo-sharing app and social network.The service enables users to take a photo, apply afilter to it, and then share it with other users.
  69. 69. Thank you
  70. 70. bureau.ca@bureaugroup

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