Technology as a platform for Innovation

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Technology as a platform for Innovation

  1. 1. Technology as a platform forInnovationStephane FournisTerritory Sales manager, EEMEA, Media PlatformsMay, 25th, 2011
  2. 2. Consumers are sophisticated in their needs Customised Dynamic Relevant Social 2
  3. 3. Allowing Users to ENGAGE Beyond the Click and more !•  Rich Media Metrics –  Click-through rate Video complete –  Interaction rate –  Average Interaction Time Expansion –  Expansion rate ADDITIONAL –  Average Expanding Time ENGAGEMENT METRICS Interaction –  Video complete rate –  and many more! –  up to 100 standard Display Time –  and also customizable!•  Integrated reporting Click-through Click-through•  Conversion reporting NON RICH MEDIA RICH MEDIA
  4. 4. Available AdForms on our properties
  5. 5. Available formats and features in GDN Max. file Max. file size – Maximum File Types Animation lenght size polite frame rate download Max. host Max. user-Unit sizes Image Flash initiated initiated play play 120x600 160x600 200x200 SWF 250x250 JPEG, (Flash 50K 2.2MB 30 sec 4 min 24fps 300x250 PNG, GIF versions 4-10) 336x280 468x60 728x90Forbidden: pop-ups, auto play, auto download, mouseover-to-play, capturing any personally-identifiable user information
  6. 6. Expandables on GDN
  7. 7. The Rich Media CanvasIdeas for Interactivity & Video
  8. 8. INTERACTIVITY
  9. 9. A simple Banner? 9
  10. 10. Calculators•  Encourage conversion/purchase by letting users find their own information and take an action
  11. 11. Interactive Content
  12. 12. IMPACT
  13. 13. VOLVO
  14. 14. And provides ResultsYouTube users who were exposed to this Volvo homepage ad were:•  16x more likely than unexposed YouTube users to view Volvo content on YouTube•  11x more likely to visit the Volvo site•  7x more likely to conduct a Volvo branded query on a search engine
  15. 15. Harry Potter
  16. 16. TRANSFORMATION 16
  17. 17. Get Relevant Advertising Content•  Ads dynamically assembled on the fly according to user profile, media orbehavioural data• Powered by real time performance optimization and insights engine • Headline – weather-based • Product Images – weather-based • Product copy – product-based • Footer image – weather-based • Local Lowe’s – IP-zip code based • Call-To-Action – BT-based
  18. 18. Data Driven Rich Media •  Relevant ads assembled in real time •  Creative assembly rules •  User segment targeting •  Machine learning optimization
  19. 19. LOCALIZE
  20. 20. Which of these rates is not Rich Media metric?   Heart rate   Interaction rate   Expansion rate   Video complete rate 20
  21. 21. Which of these rates is not Rich Media metric?   Heart rate   Interaction rate   Expansion rate   Video complete rate 21
  22. 22. Thank You.

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