Netlog by Martin Lindstrom

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Netlog, Europe's leading social portal by Martin Lindstrom, Brand Guru

Netlog, Europe's leading social portal by Martin Lindstrom, Brand Guru

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  • 1. EUROPE’S LEADING SOCIAL PORTAL “Brands’ use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications”. - Martin Lindstrom, Brand Guru
  • 2. Social Networking worldwide Social networking worldwide monthly Percentage of time internet users spent online at number of unique visitors (mm) user-generated vs. traditional sites User Generated Company Generated +32% 563 567 535 538 510 506 516 49% 484 489 65% 464 473 73% 66% 454 77% 60% 431 51% 35% 27% 34% 23% Apr-07 Aug-07 Jul-07 Sep-07 Oct-07 Nov-07 Dec-07 Mar-08 Apr-08 May-07 Jun-07 Jan-08 Feb-08 0) 5) s 4) 1) nt -6 -7 -2 4 de 5- 42 1 3 (6 (1 (1 n s( po es als X er es ur n ni om lr io at ille Al at M Bo M er en by G Ba Over 500 Million people engage in 13-24 year olds spend over 50% of their online Social Networks globally time on Social Media sites Source: ComScore / eMarketer
  • 3. Social Networks as an important communication platform Social Network Users Are Also Major Communicators Thinking about all the different ways you socialize or communicate with friends..About how often do you..? Non SNS SNS users users (n=493) (n=493) Talk on cell phone every day 48% 22% Talk to friends on landline every day 44 34 Instant Message 42 16 Send messages over SNS sites every day 41 n/a Spend time with friends in person every day 38 25 Send texts every day 36 17 Send e-mail every day 21 7 Source: Pew internet & American Life Project Survey of parents and Teens, October- November 2006. Margin of error for teens is about 4%. All differences between the percentages in the rows are statistically significant
  • 4. From Push and Pull to Participation
  • 5. World Trend Map Source: http://informationarchitects.jp
  • 6. Background Information Europe’s largest social networking site ‣ Available in 24 languages ‣ +35 million registered members ‣ +50 million monthly UV ‣ + 6 billion monthly page views ‣ + 75 000 new members/day Launched April 2007 (rebranding into Netlog.com) Founders Toon Coppens and Lorenz Bogaert active in Social Media since 2000 VC backed – €5m from Index Ventures and Atomico HQ in Ghent - Belgium, team of + 50 people
  • 7. A Pan - European Footprint...
  • 8. ... and beyond!
  • 9. USP’s Pan-European Network with localized approach ‣ Available in 24 languages ‣ Localized content & services ‣ Geo-targeting technology Product Focus ‣ Clean Lay - out ‣ User Friendly ‣ Brand Friendly All content is moderated Highest CTR’s in market Deep targeting --> Age, Gender, Location, Interests,... Unique & Innovative Brand Integration Solutions
  • 10. Netlog In Turkey “Any given day more than 10 big soccer stadiums full of people visit Netlog.... in Turkey” Age Breakdown Top 2 Social Community 13-16 21% ‣ + 4 700 000 registered members ‣ + 500 000 Daily Unique visitors 17-20 24% ‣ + 30 000 000 Daily Page Requests 21-24 17% 25-28 14% Demographics 29-32 9% ‣ Male/Female about 70/30 33-36 5% ‣ 62% of our members are 13 - 24 37-40 3% 40+ 3% Key Definers ‣ Music, sports, friends ‣ Movies, nightlife, shopping, Internet Other ‣1 session on Netlog = 15 min. / 30 pageviews ‣ A member has an average of 50 friends
  • 11. Target Audience Younger Emre, 17 Interests: humor, friends, going out, gaming, Dilek, 15 mode & beauty Interests: photgraphy, music, nature, history Favorite cities: Paris, Izmir Favorite TV channels: ShowTV, StarTV Location: Istanbul Location: Izmir Baris, 18 Secil, 19 Interests: shopping, cinema, music, reading, Interests: dance, friends, going out, sport, fashion, going out Key Shared adventure Favorite radios: Powerturk Attribute: Favorite clothes brand: Replay, Mavi Location: Bursa Location: Ankara I want to be my own Male person, express Female myself and show Yunus, 21 the world what I can Puren, 22 Interests: music, sport, friends, going out, do. Interests: sport, going out, friends gaming, business Favorite softdrink: Coca-Cola light Favorite beer: Efes, Stella Artois Location: Bodrum Location: Ankara Sevil, 26 Onur, 29 Interests: going out, sport Interests: shopping, sports, dance, humor, Car brand: Porsche, Alfa Romeo culture, home, travel Favorite newspaper: Hurriyet Location: Istanbul Location: Istanbul Older
  • 12. Profile on Netlog Picture Profile info Blog
  • 13. Profile on Netlog Friends Application Brands Pictures Guestbook Video’s
  • 14. Advertising Products Overview Display Applications Brand Pages
  • 15. Display formats Leaderboard IMU skyscraper Expandable
  • 16. Display formats specials splash
  • 17. Display Formats skinning
  • 18. Fish Where the Fish Are Talk to their friends Talk to them
  • 19. Brand Profile Branding and exposure Engagement and Interaction Viral Activation Conversion Boost traffic with a fully integrated set of media Integrate your micro site (html & iframe)
  • 20. Offline
  • 21. Brand Page User Profile INTERACTION Brand Profile
  • 22. Brand Page Interaction News Microsite integration Private messages Invitation message skin share Guestbook Content share Newsletter Logs Launch polls Applications Become friends Widgets Contests Home page visibility Feeds
  • 23. APPLICATIONS Brand related or stand alone API - Google Open Social Credit economy Revenue share Viral spread ‣ notification/logs ‣ invites ‣ widgets on profiles Your ideas and creativity
  • 24. WANT TO KNOW MORE? en.netlog.com/go/about/advertisers en.netlog.com/go/developer http://www.netbookmedia.com http://corporate.netlog.com book@netbookmedia.com timothy@netlog.com T 0212 324 00 60 M +32 476 74 76 73 F 0212 324 20 61 T +32 400 43 21