1. Digitizing your life
Why Burak will be critical on your sucess?
2. Who is he ?
Born on the 21st of August 1970. Very typical
Leo.Borned to be a leader and idea generator.
Married with two beatiful daughters. Enjoys
every aspect of fatherhood.
Biker, getting old but still has the soul to go
Blogger, likes to write and share (www.sanal-
Cars and bikes are a passion.Once a test pilot
for MSNBC as a hobby.
Tech gizmos are his best friends.
Believes that one day, there will be no classic
media but everything digital.
3. What did he do ?
He was only 23 when he started working for
BAT in Central Asia giving sales and marketing
services to 9 countries in the region.
Local brand quot;Xanquot; which created under his
supervision- still the best selling regional
Organised the retail and sales network in
Uzbekhstan and Kazakhstan
Managed International Brands Barclay- Lucky
Strike and Kent.
4. Then ?
Worked on the set-up of commercial vehicles
business for Volkswagen in Turkey.
Started with less then 0,5% market share , left
with 7% market share and sales more then
7.000 units in 2 years.
Launched the VW Commercial vehicles brand in
Prepared the product specs for Caddy -
Transporter and LT products in Turkey.
5. Then ?
Worked for McCann Erickson for 6,5 years
2 years at Pars McCann Erickson
4,5 years with Momentum
Client Services Director
Managed 14 million USD worth of business
Managed major accounts like GM, Opel, Nestle,
Coca Cola, Unilever, Goodyear.
Win the first Advertising Age press award in
Turkey with Opel Corsa advertising.
6. Then ?
Worked for Mynet
Marketing and Product Development Director
Later took over the New Biz also
Managed M&A acitivities like beyazperde.com
Established first local language content based
performance ad system in Turkey partnering
with Ad Click of Switzwerland
Signed Google, Pic Search, Boonty and many
more Partnership deals for Mynet.
Revised and renewed more then 20 Mynet
services with his team.
Changed the Mynet logo with his marketing
7. Then ?
Worked for Fox International Channels
Established all Fox digital properties in Turkey
(Fox Life, FX, baby TV, National Geographic)
With the proprieraty infrastructure build in
Turkey, I supervised the build up of Fox web
sites in Spain, Poland, Russia, Greece.
Build the .Fox Ad network business in Turkey.
Second office in Europe.
Profitable operation by the end of Inıtial fiscal
Full with tones of ideas for digital
You want to know what is coming up ?
Looking at the future of the web.
I will only tell when I know you :-)