LOVELY PROFESSIONAL UNIVERSITY TRANSFORMING EDUCATION TRANSFORMING INDIAPRASENTATION ONE-CHOUPALCompiled by: BUNTY YADAV Q4109 B46
INTRODUCTION E-CHOUPAL“e-choupal,the unique web based initiative of ITC’sagri business division,offers the formers of india all the information,product and services they need to enhance farm productivity,improve farm-gate price realisation and cut transaction costs.Farmers can access latest local and globle information on weather,scientific farming practices as well as market prices at the village Itself through this webportal-in regional languages.choupal also facilitates supply of high quality farm inputs as well as purchase of commodities at their doorstep.”
ITC’s LIMITED 100 INSPIRING YEARSChairman of ITC LIMITED: Y C DeveshwarSUSTAINABILITY IN ACTION: Eco-friendly paperboard and papers. Irrigating of 70,000 hectares of dryland. Education over 2,80,000 childrens. Brands that delight over 100 million households. Greenest luxury hotel chain in the world. Empowring 4 millions formars through e-choupal. Greening over 1.16.000 hectares. ITC is the only company in the world to be: -Carbon positive, -Water positive and -Solid wast recycling positive
WHAT IS E-CHOUPAL? It is developed by ITC “village meeting place”. The main attractiveness of e-choupal is that it can be used for connecting large producers/small producers and small&large users, Place where vendors and customers come together. It is necessary because of rural development.
e-Choupals S An Overview a n c V VSAT/ Internet h i Information Flow a l I l l T a a C k g e ITC Local Hub Samyojak Physical Flow Agricultural Best-Practices, Weather, FAQ’s Prices ProduceVirtuous Aggregated demand for inputsCycle Agricultural Inputs Information from the ‘trenches’ Ideas for new products and services
BENEFIT OF E-CHOUPAL e-choupal provides farmers with all the market informationo Creative use of information technology through e- choupal,like Real time information on mansoon, Price,news,risk management Modern farming practices, Facilitated the interaction between company and village community.o Latest farming techniques.
All the information is costomized according to local farmers requirement and provide into the local language through computers. New made-to-design hubs(Choupal Sagar) being built, to overcome the shortage of space in the traditional warehouses for parking (tractors / trollies) and farmer utilities,besides many operational problems.
BARRIERS Training villagers in use of internet Power supply and rural connectivity Logistics(transportation ,location) Challenge of imparting skills to the first time internet users in remote and inaccessible areas of rural India. Infrastructural inadequacies
SEVERAL ALTERNATIVE AND INNOVATIVE SOLUTIONS Power back-up through batteries charged by Solar panels. Upgrading BSNL exchanges with RNS(RADIO NETWORK SUBSYSTEM) kits. Installation of VSAT equipment. Mobile Choupals. Bulk storage, handling & transportation facilities to improve logistics efficiencies. 24x7 helpdesk etc.
NOW E-CHAUPALE-CHAUPAL NOWSTATES COVERED 10VILLAGES COVERED 40,000NO. OF E-CHAUPALS 6,500FARMERS E-EMPOWERED 4 million