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Nike Nike Presentation Transcript

  • Philip Hampson Knight Founder & CEO of Nike. "Play by the rules. But be ferocious.― Philip H. Knight SUBMITTED TO : MA’AM RENUKA RATHORE SUBIMITTED BY : BRAJESH RAWAT BBA PT.III SEM.VI
  • Philip Hampson Knight Born Philip Hampson Knight February 24, 1938 (age 75) Portland Oregon, U.S. Residence Hillsboro, Oregon University of Oregon Alma mater Stanford University Occupation Co-founder and chairman of Nike, Inc. Net worth US$14.4 billion (2012) Spouse(s) Penelope "Penny" Parks Children Matthew Knight Travis Knight Christina Knight Parents William W. Knight Lota Hatfield Knight 3/6/2014 Brajesh Rawat 2
  • Early Years • Phil Knight is the son of "a lawyer turned newspaper publisher", William W. Knight and his wife Lota (Hatfield) Knight. • Growing up in the Portland neighborhood of Eastmoreland, he attended Cleveland High School in Portland. • Knight continued his education at the University of Oregon in Eugene, where he was a member of Phi Gamma Delta ("FIJI") fraternity, was a sports reporter for the Oregon Daily Emerald, and earned a journalism degree in 1959.As a middle-distance runner at the school, his personal best was 4:10 miles winning varsity letters for track in 1957, 1958, and 1959. • In 1977, together with Bill Bowerman and Geoff Hollister, Knight founded an American running team called Athletics West.where he was a member of Phi Gamma Delta ("FIJI") fraternity, was a sports reporter for theOregon Daily Emerald and earned a journalism degree in 1959.[As a middle-distance runner at the school, his personal best was 4:10mile winning varsity letters for track in 1957, 1958, and 1959. • In 1977, together with Bill Bowerman and Geoff Hollister, Knight founded an American running team called Athletics West. • In 1982 Knight was named Oregon Businessman of the Year and was selected as one of 1988’s Best Managers by Business Week magazine. He is a Republican and an Episcopalian.
  • Budding entrepreneur • After graduating from Oregon, Knight enlisted in the Army and served one year on active duty and seven years in the Army Reserve. • After the year of active duty, he enrolled at Stanford Graduate School of Business. In Frank Shallenberger's Small Business class, Knight developed a love affair with something besides sports — he discovered he was an entrepreneur. Knight recalls in a Stanford Magazine article:"That class was an 'aha!' moment ... Shallenberger defined the type of person who was an entrepreneur--and I realized he was talking to me. I remember after saying to myself: 'This is really what I would like to do.' ― • • Knight set out on a trip around the world after graduation, during which he made a stop in Kobe, Japan, in November 1962. It was there he discovered the Tiger-brand running shoes, manufactured in Kobe by the Onitsuka Co. So impressed with the quality and low cost, Knight made a cold call on Mr. Onitsuka, who agreed to meet with him. By the end of the meeting, Knight had secured Tiger distribution rights for the western United States. • . When Knight received the shoe samples, he mailed two pairs to Bill Bowerman at the University of Oregon hoping to gain a sale and an influential endorsement. To Knight's surprise, Bowerman not only ordered the Tiger shoes but also offered to become a partner with Knight and would provide some design ideas for better running shoes. The two men shook hands on a partnership on January 25, 1964, the birth date of Blue Ribbon Sports, forerunner to Nike.
  • Blue Ribbon Sports Created by Bill Bowerman and Phil Knight January 25, 1964, Bill Bowerman Phil Knight 5
  • Blue Ribbon Sports • Originally known as blue ribbon sports(brs), was founded by university of oregon track athlete philip knight and his coach bill bowerman in January, 1964. • • Initially operated as a distributor of Japanese shoemaker onitsuka tiger The fledgling company was housed in a storefront in a working class section of portland. Knight devoted his nights and weekends to the new endeavor, which primarily imported and sold japanese-made tiger running shoes. • In 1966 brs opened its 1st retail store in california. • As the business grew, blue ribbon sports was named the national distributor of tiger. At that point, onitsuka, the japanese company, also demanded a majority share of blue ribbon and threatened to revoke its distributorship if knight and bowerman refused to comply. • By 1971 brs-onitsuka tiger relationship ended
  • Nike • • • • • • • In 1971, Phil Knight created the name Nike, name of Greek goddess, Nike, which symbolizes the victory. Carolyn Davidson designed the logo of Nike, for $ 35! This symbol, the swoosh, a comma inversed and horizontally, is correlated with the brand name. In fact the Greek goddess in mythology was represented as winged deity able to move at high speed, and comma represents these wings. The first line of Nike shoes debuted in 1972 and Blue Ribbon Sports is officially renamed Nike on 31 December 1981. In 1979, he added the technology ―air‖ at new sneakers ―Tailwind‖. This technology consists in putting a pocket of gas in order to step up the runners’ comfort. In 1980, Nike became the number 1 of sports shoes in the United States. In the same year the company is introduced in stock exchange. Nike went public in 1980, in order to raise monies for capital expansion. Knight received 46 shares of Nike stock, while Bowerman was left with just 2 percent. At that time, the company began to expand its product line, adding sports apparel and children’s shoes.
  • About Nike • • • • • • • • • • • Nike is the U.S-based manufacturer of athletic shoes, apparel and sports equipment. Stock symbol: NKE (NYSE) Annual revenue : more than $18billion Founders: Bill Bowerman, Philip Knight Year established: 1964 (as Blue Ribbon Sports) Industry: Sportswear/equipment HQ: Beaverton, Oregon President/CEO: MARK PARKER Staff: 30,200 Products: shoes, apparel and sports equipment, accessories Slogan: Just Do It! 8
  • • • • • • • Nike’s principal business activity is the design, development and worldwide marketing of high quality footwear, apparel, equipment, and accessory product Distributed in over 160 countries around the world: (Asia, Australia, Canada, Europe, Latin America, and the United States) Nike is the largest seller of athletic footwear and athletic apparel in the world. Fiscal year ended May 2003: Revenues of $10,697 million (increase of 8.1% against 2002) Employees: 26,000 worldwide. 650,000 in Nike contracted factories around the globe. Facilities: in Oregon, Tennessee, North Carolina and The Netherlands. – Also operates leased facilities for: * 14 Niketowns, * Over 200 Nike Factory Stores, * 12 NikeWomen stores * Over 100 sales and administrative offices. 9
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  • Nike Logo as at 1971 Nike Logo as at 1985 Nike Logo as at 1978 Current Nike Logo 13
  • Philip Knight Co founder/ Chairman Mark Parker CEO/President Alan Graf Jr. Fedex Timothy Cook Apple Inc John Connors Ignition Partners 14
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  •   Converse Inc., offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel.  Hurley International LLC., designs and distributes a line of action sports apparel for surfing, skateboarding and snowboarding, and youth lifestyle apparel and footwear  NIKE Golf, designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide.  3/6/2014 Cole Haan, designs and distributes dress and casual footwear, apparel, and accessories for men and women Umbro.Ltd., designs, distributes, and licenses athletic and casual footwear, apparel and equipment, primarily for the sport of football (soccer) Brajesh Rawat 16
  • They design, develop, and market high quality active sports apparel, equipment, and accessory products Nike distributes one new shoe style every single day Nike’s critical factors for success are maintaining current standards, closer working relationships, and retaining customer loyalty by guaranteed standard of product Their products are made for men, women, and children of all ages. The company presently sells roughly 300 models of athletic shoes in 900 styles for 25 different sports. Nike's target market for their shoes is males and females between 18 and 35 years old. 3/6/2014 Brajesh Rawat 17
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  • NIKE IS FACING HYPERCOMPETITION FROM QUITE A FEW FIRMS BOTH DOMESTICALLY AND GLOBALLY. THE MAIN FIRMS ARE REEBOK, ADIDAS, FILA, PUMA, TA YLOR MADE, CONVERSE, NEW BALANCE, ETC. IN THE DOMESTIC MARKET (i.e. U.S.) NIKE IS THE INDUSTRY LEADER WITH 47% MARKET SHARE, FOLLOWED BY REEBOK, A DISTANT 2ND WITH 16% AND ADIDAS WITH 6%. NIKE IS THE LARGEST SELLER OF ATHLETIC FOOTWEAR AND APPAREL WORLDWIDE BY SALES. 3/6/2014 Brajesh Rawat 21
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  • MANY OF NIKE’S MANUFACTURING PROCESSES NEGATIVELY CONTRIBUTE TO THE ENVIRONMENT. ITS EXPANDING INDUSTRY IS LEADING TO ACUTE WATER DEFICIT,CLIMATE CHANGE, POLLUTION, EXCESSIVE FUEL AND RAW MATERIALS CONSUMPTION. NIKE IS TRYING HARD TO COUNTERACT THESE DIFFICULTIES. CURRENTLY NIKE IS AMONG THE TP 3 CLIMATE-FRIENDLY COMPANIES. NIKE STARTED THE NIKE GRIND PROGRAM WHICH CLOSES THE PRODUCT LIFE-CYCLE. NIKE ALSO STARTED RE-USE-A-SHOE PROGRAM IN 1993 FOR RECYLCLING AND REUSING USED SHOES. THE MATERIAL THAT IS CREATED FROM RECYCLED SHOESS IS OFTEN USED TO CREATE SPORTS SURFACES LIKE BASKETBALL COURTS, RUNNING TRACKS, PLAYGROUNDS, ETC. 3/6/2014 Brajesh Rawat 23
  • - Contributes for the study of rural children - Innovates its product constantly to make it eco-friendly - Offers scholarship to children in sports - Member of Fair Labour Association (FLA) & Global Alliance - Funds number of NGO’s as part of contribution towards society 24
  • Thank you for attention. • Questions? • Comments? 3/6/2014 Brajesh Rawat 25