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SxSW Interactive 2012
Brian Sullivan & Taylor Cowan
Brian Sullivan
bigdesignconference.com




I help people with their
Usability Needs
Clap Three Times, if You Like the Nerd Boot!
@bigdesign
@BrianKSullivan
Did You Know?
Yawning cools your brain, which increases your alertness.
Designing for Awareness in the Attention Economy
Designing for Awareness in the Attention Economy
Time Shift:




It is like a maniacal paperboy delivering every 10 seconds.
Designing for Awareness in the Attention Economy
Did You Know?
Sustained attention wanes after 10 minutes. Next topic!
Classic Definition of Awareness
            Attention is the taking possession
            by the mind, in clear and vivid form,
            of one out of what seem several
            simultaneously possible objects or
            trains of thought. Focalization,
            concentration, of consciousness are
            of its essence.
                                -William James
Attention   Distraction
 Implies     Implies
  Focus      Disorder
Designing for Awareness in the Attention Economy
Designing for Awareness in the Attention Economy
Attention Economy (1971)
           The wealth of information means a
           dearth of something else: a scarcity of
           whatever it is that information
           consumes, (which is) the attention of
           its recipients.

           A wealth of information creates a
           poverty of attention and a need to
           allocate that attention efficiently
           among the overabundance of
           information sources that might
           consume it.

                       -Herbert Simon (1971)
Information   Attention
  Scarcity     Scarcity
Did You Know?
You are bombarded by 400 billion bits of data per second,
but you are aware of only 2,000 bits. (MIT, 2009)
Attention Currency (2001)
             Attention is focused mental
             engagement on a particular
             item of information. Items come
             into our awareness, we
             attend to a particular item, and
             then we decide whether to act.
                         -Tom Davenport(2001)
Awareness to Engagement




                 Modified: Daniel Michelis (2011)
Did You Know?
UX Design Models do not “pay attention” to attention.
Designing for Awareness in the Attention Economy
Designing for Awareness in the Attention Economy
Did You Know?
Dark chocolate has ingredients that increase awareness.
Your Attention Modes
Passive Attention [pas-iv] [uh-ten-shuhn]
 Passive attention is involuntary use of
 attention. Some scholars have called it
 “being in auto-pilot.” People usually snap
 out of passive attention because of an
 external factor (sudden loud noise).
Passive Mode:

You perform a mundane task (like
driving to work for 500th time), so it
does not require your full attention.

-The laundry is piled up.
- I need to go to the store.
- I need money from the ATM.

When you almost hit a car, your
attention moves to ACTIVE mode!!!
Active Attention [ak-tiv] [uh-ten-shuhn]
 Active attention is the voluntary focusing of
 attention under difficulties, attention by
 disregarding distraction, attention to which
 there are rival claimants, — in short,
 choosing to mentally focus on something.
Active Mode:

You perform a task that requires
your full attention.

- A surgeon focuses on a patient
- An athlete focuses on a free-throw
- Ice climbing on a slippery slope

You attention is very focused in
active mode.
Did You Know?
Yoga boosts oxygen to your brain for better concentration.
Types of Active Attention
Active Attention Types:
1. Normal
2. Concentration
3. Selective
4. Alternating
5. Divided
Active Attention Types:
                           1. Normal
                           2. Concentration
                           3. Selective
                           4. Alternating
                           5. Divided




Normal attention is when you focus on a single task.
Designing for Awareness in the Attention Economy
Normal Attention:

You consciously focus on a single
task:

- Nurse listens to the heart monitor
- Player blocks a basketball shot
- Clown juggles 7 balls

People perform best when they focus
on a single task.
Designing for Awareness in the Attention Economy
Active Attention Types:
                                 1. Normal
                                 2. Concentration
                                 3. Selective
                                 4. Alternating
                                 5. Divided


  Concentration is sustained focus on activity, where you
purposely avoid distractions, stretch your current skills, or do
       something you consider to be very important.
Concentration:

                        Concentration is a sustained focus,
                        usually dealing with distractions, doing
                        something important, or doing
                        something beyond your normal limits.

                        - Listening to someone at a noisy party
                        - Reading a book
                        - Doing a skateboard stunt




Tuning out conversations at a party to
   talk with someone important.
Concentration:

                           Concentration is a sustained focus,
                           usually dealing with distractions, doing
                           something important, or doing
                           something beyond your normal limits.

                           - Listening to someone at a noisy party
                           - Reading a book
                           - Doing a skateboard stunt




Reading a book for a school or work project,
   so you focus on specific information.
A gymnast adding a new twist to the vault
   during a competition (in the finals).
Active Attention Types:
                            1. Normal
                            2. Concentration
                            3. Selective
                            4. Alternating
                            5. Divided



Selective attention is unconsciously blocking out other
    stimulus, while you are performing some task.
Designing for Awareness in the Attention Economy
Designing for Awareness in the Attention Economy
Read Italics, then Read Bold

You can Bold read just letters the
italics can words on also be this page,
read if you because try of with little,
selective or no, attention difficulty.
Selective Attention:

Selective attention is just how our
brain processes information in our
visual field. People miss large
chunks of data in their visual field.

- Banner Blindness
- Not understanding a page changed
- Not seeing the gorilla

You selectively “ignore” a lot of
things. In the Selective Attention
tests on You Tube, you might miss:

- A Gorilla
- A moon-walking bear
- A storm trooper
- Child-dressed up as a Ninja Turtle
Active Attention Types:
                          1. Normal
                          2. Concentration
                          3. Selective
                          4. Alternating
                          5. Divided



Alternating attention is focus in on one task and
you “tune in” to another one from time to time.
Concentration:

                          Concentration is a sustained focus,
                          usually dealing with distractions, doing
                          something important, or doing
                          something beyond your normal limits.

                          - Listening to someone at a noisy party
                          - Reading a book
                          - Doing a skateboard stunt




You are reading a book for pleasure, while
 an episode of “Family Guy” plays on TV.
“That’s pretty freakin’ sweet. It’s one of the Star Wars
              episodes. Have I seen it?”
Concentration:

                          Concentration is a sustained focus,
                          usually dealing with distractions, doing
                          something important, or doing
                          something beyond your normal limits.

                          - Listening to someone at a noisy party
                          - Reading a book
                          - Doing a skateboard stunt




“I’ve seen that episode back to the book.”
                 (for now)
“That’s pretty freakin’ sweet, Brian! I love this part.
             Sure, my reading can wait.”
“Hello, ladies, look at your man, now back to
                        me, now back at your man, now back to me.
                        Sadly, he isn’t me, but if he stopped using ladies
                        scented body wash and switched to Old Spice,
                        he could smell like he’s me.

                        Look down, back up, where are you? You’re on a
                        boat with the man your man could smell like.
                        What’s in your hand, back at me. I have it, it’s an
                        oyster with two tickets to that thing you love.

                        Look again, the tickets are now diamonds.
                        Anything is possible when your man smells like
                        Old Spice and not a lady. I’m on a horse.”

                        [Smell like a man, man. Old Spice]




Did You Know?
Alternating attention was used in Old Spice commercials.
Active Attention Types:
                               1. Normal
                               2. Concentration
                               3. Selective
                               4. Alternating
                               5. Divided



Divided attention is when you split your attention between
   many things. You don’t really focus on any one task.
Designing for Awareness in the Attention Economy
Designing for Awareness in the Attention Economy
Designing for Awareness in the Attention Economy
Myths About Multi-tasking
 You do not multi-task.
 You do rapid task switching.
 Better to complete one task.
 Task efficiency decreases with
  each additional task.
 Digital natives think they are
  great multi-taskers:
  - Do homework
  - Update Facebook
  - Search Internet
Designing for Awareness in the Attention Economy
Awareness to Engagement




                 Modified: Daniel Michelis (2011)
Design Strategies for Awareness
Taylor Cowan
taylorcowanonline.com
       @tcowan




I help people with their
Cloud Solutions
& Architecture
Did you know
   Green tea




Did You Know?
Green tea improves your memory & ability to learn!
Attention Economy:

1. Two Strategies
2. Three Methods
Attention Economy:

1. Two Strategies
   - User-based
   - Design-based
2. Three Methods
Verbal Protocols (6 Thinking Hats)
                   White = Neutral
                   Blue = Organize
                   Green = Creative
                   Yellow = Positive
                   Black = Critical
                   Red = Emotional
Advanced Training Saves Lives
Simple Checklists are Effective
                                 WHO adopts it in 2008:
                                 - 8 Tanzania hospitals
                                 - Deaths reduced almost 50%
                                 - Post-surgery issues reduced
                                   over 35%

                                 Only checklist was adopted:
                                 - No new equipment bought
                                 - No extra money spent
   Checklist Manifesto (2007)    - Results were in 6 months
Attention Economy:

1. Two Strategies
   - User-based
   - Design-based
2. Three Methods
Awareness to Engagement




                 Modified: Daniel Michelis (2011)
Awareness Spectrum
Passive Awareness On One End

Passive
Active Awareness At Other End

Passive                    Active
Ignore, the Most Passive Data

   Passive                        Active



Ignore
Notify Users of Important Data

Passive                     Active



              Notify
Interrupt Users for Critical Data

Passive                        Active



                              Interrupt
Develop an Ignore Strategy

   Passive                                               Active



Ignore



Ignore Strategy:
  You want to purposely ignore data that is irrelevant, old, or
  redundant. Designers become attention bankers. They “pay”
  attention to the data shown to their customers.
To help users ignore data, you can do these things:
delete, hide, order, bury, reduce, archive, and more.
Be Subtle with Notifications

  Passive                                             Active



                            Notify



Notification Strategy:
  You want to notify your customers of potentially,
  important data. Designers are “information brokers” in
  this space, respecting their customers and their context.
Notifications are Subtle




      Edges of page (ex: an ESPN scoreboard)
      Show a change (ex: red bubbles on Facebook)
      Personal (ex: caller name or ring tone)
      Seen in widgets (ex: Fans on NASCAR)
Do’s and Don’ts of Notification
 Do these things:
  - Put them on the “fringe” of the eye path
  - Use contrasting colors, so user can see them
  - Small objects size mean less importance

 Do not do these things:
   - Do not force unimportant messages
   - Do not use animation (especially, blinking)
   - Do not use notifications for life & death
     situations (interrupt people)
You can see a lot
by looking around!
          Yogi Berra
Try and spot all of
the notifications on
     one page.
Designing for Awareness in the Attention Economy
Notification of 1 new item.
Notification of 1 new item.




                              No pic (usually spammer).
Notification of 1 new item.




                              No pic (usually spammer).




      This item is new.
Notification of 1 new item.




                                    No pic (usually spammer).




Damn, an advertisement!




            This item is new.
Notification of 1 new item.




                                    No pic (usually spammer).



                                                Short URL (by Owl.ly)


Damn, an advertisement!




            This item is new.
Notification of 1 new item.




                                       No pic (usually spammer).



                                                   Short URL (by Owl.ly)


Damn, an advertisement!




            This item is new.




              Hashtag for like posts
Notification of 1 new item.




                                       No pic (usually spammer).



                                                   Short URL (by Owl.ly)


Damn, an advertisement!




            This item is new.

                                               See conversation thread

              Hashtag for like posts
Did We Tell You?
Dark chocolate has ingredients that increase awareness.
Be Serious about Interruptions

Passive                      Active



                            Interrupt
Make Interruptions Obvious

  Passive                                            Active



                                                    Interrupt



Interruption Strategy:
  You must interrupt people for significantly events.
  Designers should take a “tell (not ask)” approach with
  interruptions. All interruptions should be obvious.
Interruptions are Obvious



              Require immediate attention
               (ex: heart flatlines)
              Single page with one message
               (ex: Amber Alert)
              Binary choice in center of page
               (ex: Confirmation page)
Interruption Do’s and Don’ts
 Do these things:
  - Use large objects to show major importance
  - Consider showing only one thing
  - Use multi-sensory design (sight & sound)

 Do not do these things:
  - Do not show once (force users to click or tap)
  - Do not be subtle (you must be obvious)
  - Do not put on the fringe of the eye path
    (center of screen is best)
Did You Know?
Sound is the best interruption mode. Vibrations, heat,
smell, color, and light were not even close. (Welch, 1986)
Designing for Awareness in the Attention Economy
Call of Duty—Player Notification
PiX3L Monkey is Online
Pop-up is Gone, Still Playing
Designing for Awareness in the Attention Economy
I’m Missing My Game


        - Level 53     - 17 Awards
        - 10 Boosts    - 22 Missions
        - 88 Medals    - 42 Weapons
        - 12 Friends   - 76 Enemies

        Completed: Zombie Moscow Level
A notification strategy
does not have to exist on
the fringe of your design.
It can be meaningfully
placed into the main
viewing area.
   1 missed call
   voicemail
   2 text messages
   2 unread emails
   Partly cloudy46 degrees
   No meetings on Saturday,
    29th
Designing for Awareness in the Attention Economy
Designing for Awareness in the Attention Economy
Make It Multi-Modal
               Different parts of the brain
                process information.
               Multi-modal designs use
                different sensory triggers in
                the brain.
                Did you know……..
                Neuroscientists recommend
                doctors play classical music in
                surgery. It relaxes the stress
                centers of the brain and
                seems to aid to eye-hand
                coordination.
Recite Ingredients of a Big Mac
You Know Them By Heart




 Two all beef patties, special sauce, lettuce, cheese,
    pickles, and onions on a sesame seed bun.
Multi-modal Encoding in Memory




 You know these ingredients because of multi-modal
 encoding (see, smell, taste, feel, eat, sing the words).
Common Multi-Modal Patterns
 Vibration of a game controller
 Temperature activated labels
 Change color on selection
Next, Interaction Design
Good Panoramas make use of
relevant information  Recent items
                         Nearby items
Interactions Are Personal




                    Allows for exploration
                    Entices Interest
                    Leads to focus
Far




       Near
Past          Future
Interactions with Context
 Recent
 Popular
 Frequent
 Events
 Share
 What Others Like
 Recommendations
 Location
 (or Nearby)
Last Example: Fandango
 Swipe, tap, or pinch
 You can see:
  - In Theaters Now
  - Within 15 miles
  - Opening This Week
  - Reviews
  - Coming Soon
 Interactions
  + Context
  -----------------
  Awareness
Designing for Awareness in the Attention Economy
Designing for Awareness in the Attention Economy
Four Final Questions




 In your area, what things do you need to
 make your customers aware of?
Four Final Questions




 Are you using the right awareness
 strategy for alerts and notifications?
Four Final Questions




 How you can use these awareness
 methods (user training, interactions,
 multi-modal design, mind maps)?
Four Final Questions




How can you use mind maps of time
and spatial awareness?
Thanks for Paying Attention!
           Taylor Cowan
            @tcowan
            taylorcowanonline.com



           Brian Sullivan
            @bigdesign
            @BrianKSullivan
            bigdesignevents.com

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Designing for Awareness in the Attention Economy

  • 1. SxSW Interactive 2012 Brian Sullivan & Taylor Cowan
  • 2. Brian Sullivan bigdesignconference.com I help people with their Usability Needs
  • 3. Clap Three Times, if You Like the Nerd Boot!
  • 5. Did You Know? Yawning cools your brain, which increases your alertness.
  • 8. Time Shift: It is like a maniacal paperboy delivering every 10 seconds.
  • 10. Did You Know? Sustained attention wanes after 10 minutes. Next topic!
  • 11. Classic Definition of Awareness Attention is the taking possession by the mind, in clear and vivid form, of one out of what seem several simultaneously possible objects or trains of thought. Focalization, concentration, of consciousness are of its essence. -William James
  • 12. Attention Distraction Implies Implies Focus Disorder
  • 15. Attention Economy (1971) The wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes, (which is) the attention of its recipients. A wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it. -Herbert Simon (1971)
  • 16. Information Attention Scarcity Scarcity
  • 17. Did You Know? You are bombarded by 400 billion bits of data per second, but you are aware of only 2,000 bits. (MIT, 2009)
  • 18. Attention Currency (2001) Attention is focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act. -Tom Davenport(2001)
  • 19. Awareness to Engagement Modified: Daniel Michelis (2011)
  • 20. Did You Know? UX Design Models do not “pay attention” to attention.
  • 23. Did You Know? Dark chocolate has ingredients that increase awareness.
  • 25. Passive Attention [pas-iv] [uh-ten-shuhn] Passive attention is involuntary use of attention. Some scholars have called it “being in auto-pilot.” People usually snap out of passive attention because of an external factor (sudden loud noise).
  • 26. Passive Mode: You perform a mundane task (like driving to work for 500th time), so it does not require your full attention. -The laundry is piled up. - I need to go to the store. - I need money from the ATM. When you almost hit a car, your attention moves to ACTIVE mode!!!
  • 27. Active Attention [ak-tiv] [uh-ten-shuhn] Active attention is the voluntary focusing of attention under difficulties, attention by disregarding distraction, attention to which there are rival claimants, — in short, choosing to mentally focus on something.
  • 28. Active Mode: You perform a task that requires your full attention. - A surgeon focuses on a patient - An athlete focuses on a free-throw - Ice climbing on a slippery slope You attention is very focused in active mode.
  • 29. Did You Know? Yoga boosts oxygen to your brain for better concentration.
  • 30. Types of Active Attention
  • 31. Active Attention Types: 1. Normal 2. Concentration 3. Selective 4. Alternating 5. Divided
  • 32. Active Attention Types: 1. Normal 2. Concentration 3. Selective 4. Alternating 5. Divided Normal attention is when you focus on a single task.
  • 34. Normal Attention: You consciously focus on a single task: - Nurse listens to the heart monitor - Player blocks a basketball shot - Clown juggles 7 balls People perform best when they focus on a single task.
  • 36. Active Attention Types: 1. Normal 2. Concentration 3. Selective 4. Alternating 5. Divided Concentration is sustained focus on activity, where you purposely avoid distractions, stretch your current skills, or do something you consider to be very important.
  • 37. Concentration: Concentration is a sustained focus, usually dealing with distractions, doing something important, or doing something beyond your normal limits. - Listening to someone at a noisy party - Reading a book - Doing a skateboard stunt Tuning out conversations at a party to talk with someone important.
  • 38. Concentration: Concentration is a sustained focus, usually dealing with distractions, doing something important, or doing something beyond your normal limits. - Listening to someone at a noisy party - Reading a book - Doing a skateboard stunt Reading a book for a school or work project, so you focus on specific information.
  • 39. A gymnast adding a new twist to the vault during a competition (in the finals).
  • 40. Active Attention Types: 1. Normal 2. Concentration 3. Selective 4. Alternating 5. Divided Selective attention is unconsciously blocking out other stimulus, while you are performing some task.
  • 43. Read Italics, then Read Bold You can Bold read just letters the italics can words on also be this page, read if you because try of with little, selective or no, attention difficulty.
  • 44. Selective Attention: Selective attention is just how our brain processes information in our visual field. People miss large chunks of data in their visual field. - Banner Blindness - Not understanding a page changed - Not seeing the gorilla You selectively “ignore” a lot of things. In the Selective Attention tests on You Tube, you might miss: - A Gorilla - A moon-walking bear - A storm trooper - Child-dressed up as a Ninja Turtle
  • 45. Active Attention Types: 1. Normal 2. Concentration 3. Selective 4. Alternating 5. Divided Alternating attention is focus in on one task and you “tune in” to another one from time to time.
  • 46. Concentration: Concentration is a sustained focus, usually dealing with distractions, doing something important, or doing something beyond your normal limits. - Listening to someone at a noisy party - Reading a book - Doing a skateboard stunt You are reading a book for pleasure, while an episode of “Family Guy” plays on TV.
  • 47. “That’s pretty freakin’ sweet. It’s one of the Star Wars episodes. Have I seen it?”
  • 48. Concentration: Concentration is a sustained focus, usually dealing with distractions, doing something important, or doing something beyond your normal limits. - Listening to someone at a noisy party - Reading a book - Doing a skateboard stunt “I’ve seen that episode back to the book.” (for now)
  • 49. “That’s pretty freakin’ sweet, Brian! I love this part. Sure, my reading can wait.”
  • 50. “Hello, ladies, look at your man, now back to me, now back at your man, now back to me. Sadly, he isn’t me, but if he stopped using ladies scented body wash and switched to Old Spice, he could smell like he’s me. Look down, back up, where are you? You’re on a boat with the man your man could smell like. What’s in your hand, back at me. I have it, it’s an oyster with two tickets to that thing you love. Look again, the tickets are now diamonds. Anything is possible when your man smells like Old Spice and not a lady. I’m on a horse.” [Smell like a man, man. Old Spice] Did You Know? Alternating attention was used in Old Spice commercials.
  • 51. Active Attention Types: 1. Normal 2. Concentration 3. Selective 4. Alternating 5. Divided Divided attention is when you split your attention between many things. You don’t really focus on any one task.
  • 55. Myths About Multi-tasking  You do not multi-task.  You do rapid task switching.  Better to complete one task.  Task efficiency decreases with each additional task.  Digital natives think they are great multi-taskers: - Do homework - Update Facebook - Search Internet
  • 57. Awareness to Engagement Modified: Daniel Michelis (2011)
  • 59. Taylor Cowan taylorcowanonline.com @tcowan I help people with their Cloud Solutions & Architecture
  • 60. Did you know  Green tea Did You Know? Green tea improves your memory & ability to learn!
  • 61. Attention Economy: 1. Two Strategies 2. Three Methods
  • 62. Attention Economy: 1. Two Strategies - User-based - Design-based 2. Three Methods
  • 63. Verbal Protocols (6 Thinking Hats)  White = Neutral  Blue = Organize  Green = Creative  Yellow = Positive  Black = Critical  Red = Emotional
  • 65. Simple Checklists are Effective  WHO adopts it in 2008: - 8 Tanzania hospitals - Deaths reduced almost 50% - Post-surgery issues reduced over 35%  Only checklist was adopted: - No new equipment bought - No extra money spent Checklist Manifesto (2007) - Results were in 6 months
  • 66. Attention Economy: 1. Two Strategies - User-based - Design-based 2. Three Methods
  • 67. Awareness to Engagement Modified: Daniel Michelis (2011)
  • 69. Passive Awareness On One End Passive
  • 70. Active Awareness At Other End Passive Active
  • 71. Ignore, the Most Passive Data Passive Active Ignore
  • 72. Notify Users of Important Data Passive Active Notify
  • 73. Interrupt Users for Critical Data Passive Active Interrupt
  • 74. Develop an Ignore Strategy Passive Active Ignore Ignore Strategy: You want to purposely ignore data that is irrelevant, old, or redundant. Designers become attention bankers. They “pay” attention to the data shown to their customers.
  • 75. To help users ignore data, you can do these things: delete, hide, order, bury, reduce, archive, and more.
  • 76. Be Subtle with Notifications Passive Active Notify Notification Strategy: You want to notify your customers of potentially, important data. Designers are “information brokers” in this space, respecting their customers and their context.
  • 77. Notifications are Subtle  Edges of page (ex: an ESPN scoreboard)  Show a change (ex: red bubbles on Facebook)  Personal (ex: caller name or ring tone)  Seen in widgets (ex: Fans on NASCAR)
  • 78. Do’s and Don’ts of Notification  Do these things: - Put them on the “fringe” of the eye path - Use contrasting colors, so user can see them - Small objects size mean less importance  Do not do these things: - Do not force unimportant messages - Do not use animation (especially, blinking) - Do not use notifications for life & death situations (interrupt people)
  • 79. You can see a lot by looking around! Yogi Berra
  • 80. Try and spot all of the notifications on one page.
  • 82. Notification of 1 new item.
  • 83. Notification of 1 new item. No pic (usually spammer).
  • 84. Notification of 1 new item. No pic (usually spammer). This item is new.
  • 85. Notification of 1 new item. No pic (usually spammer). Damn, an advertisement! This item is new.
  • 86. Notification of 1 new item. No pic (usually spammer). Short URL (by Owl.ly) Damn, an advertisement! This item is new.
  • 87. Notification of 1 new item. No pic (usually spammer). Short URL (by Owl.ly) Damn, an advertisement! This item is new. Hashtag for like posts
  • 88. Notification of 1 new item. No pic (usually spammer). Short URL (by Owl.ly) Damn, an advertisement! This item is new. See conversation thread Hashtag for like posts
  • 89. Did We Tell You? Dark chocolate has ingredients that increase awareness.
  • 90. Be Serious about Interruptions Passive Active Interrupt
  • 91. Make Interruptions Obvious Passive Active Interrupt Interruption Strategy: You must interrupt people for significantly events. Designers should take a “tell (not ask)” approach with interruptions. All interruptions should be obvious.
  • 92. Interruptions are Obvious  Require immediate attention (ex: heart flatlines)  Single page with one message (ex: Amber Alert)  Binary choice in center of page (ex: Confirmation page)
  • 93. Interruption Do’s and Don’ts  Do these things: - Use large objects to show major importance - Consider showing only one thing - Use multi-sensory design (sight & sound)  Do not do these things: - Do not show once (force users to click or tap) - Do not be subtle (you must be obvious) - Do not put on the fringe of the eye path (center of screen is best)
  • 94. Did You Know? Sound is the best interruption mode. Vibrations, heat, smell, color, and light were not even close. (Welch, 1986)
  • 96. Call of Duty—Player Notification
  • 97. PiX3L Monkey is Online
  • 98. Pop-up is Gone, Still Playing
  • 100. I’m Missing My Game - Level 53 - 17 Awards - 10 Boosts - 22 Missions - 88 Medals - 42 Weapons - 12 Friends - 76 Enemies Completed: Zombie Moscow Level
  • 101. A notification strategy does not have to exist on the fringe of your design. It can be meaningfully placed into the main viewing area.
  • 102. 1 missed call  voicemail  2 text messages  2 unread emails  Partly cloudy46 degrees  No meetings on Saturday, 29th
  • 105. Make It Multi-Modal  Different parts of the brain process information.  Multi-modal designs use different sensory triggers in the brain. Did you know…….. Neuroscientists recommend doctors play classical music in surgery. It relaxes the stress centers of the brain and seems to aid to eye-hand coordination.
  • 106. Recite Ingredients of a Big Mac
  • 107. You Know Them By Heart Two all beef patties, special sauce, lettuce, cheese, pickles, and onions on a sesame seed bun.
  • 108. Multi-modal Encoding in Memory You know these ingredients because of multi-modal encoding (see, smell, taste, feel, eat, sing the words).
  • 109. Common Multi-Modal Patterns  Vibration of a game controller  Temperature activated labels  Change color on selection
  • 111. Good Panoramas make use of relevant information  Recent items  Nearby items
  • 112. Interactions Are Personal  Allows for exploration  Entices Interest  Leads to focus
  • 113. Far Near Past Future
  • 114. Interactions with Context  Recent  Popular  Frequent  Events  Share  What Others Like  Recommendations  Location (or Nearby)
  • 115. Last Example: Fandango  Swipe, tap, or pinch  You can see: - In Theaters Now - Within 15 miles - Opening This Week - Reviews - Coming Soon  Interactions + Context ----------------- Awareness
  • 118. Four Final Questions In your area, what things do you need to make your customers aware of?
  • 119. Four Final Questions Are you using the right awareness strategy for alerts and notifications?
  • 120. Four Final Questions How you can use these awareness methods (user training, interactions, multi-modal design, mind maps)?
  • 121. Four Final Questions How can you use mind maps of time and spatial awareness?
  • 122. Thanks for Paying Attention! Taylor Cowan @tcowan taylorcowanonline.com Brian Sullivan @bigdesign @BrianKSullivan bigdesignevents.com