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Designing for Awareness in the Attention Economy

by Usability Principal at Sabre Human Factors Center on Jun 20, 2012

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Your customers have a finite set of awareness as they are trying to sift through competing messages in multiple channels. Marketers and designers that understand the various levels of human attention ...

Your customers have a finite set of awareness as they are trying to sift through competing messages in multiple channels. Marketers and designers that understand the various levels of human attention and how you can design more effectively for attention will reach their audience.

Taylor Cowan and Brian Sullivan presented this presentation at SxSW 2012 to a standing room only crowd.

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12 of 2 previous next

  • francisglebas Francis Glebas, Story Board Artist at Dreamworks HI READERS! I'D LIKE TO DIRECT YOUR ATTENTION TO THIS AWESOME PRESENTATION ON designing 4 AtTeNtIOn!!! !!! !!! !!! !!!
    Attention is where everything starts, and if you don't have your viewer's attention it's also where it ends. Thank you Brian.
    1 year ago
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  • dan.keldsen Dan Keldsen, Chief Innovation Officer Great examples, and well done in sprinkling in attention boosters throughout. I'd be willing to bet you dig Oren Klaff's 'Pitch Anything' work - would be right up your alley (I've bought dozens of copies to give to clients, partners, friends... not family. yet!). 1 year ago
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Designing for Awareness in the Attention Economy Designing for Awareness in the Attention Economy Presentation Transcript